Hangzhou Jie Bai Zhou Zili: Honesty And Prosperity, Change Of Rules

Hangzhou hundred

Hangzhou's predecessor was founded in 1918, and was listed on the Shanghai stock exchange in 1994. Now it has been successfully transformed into the "commercial aircraft carrier" of Hangzhou which condenses the traditional and modern spirit. The brand name of the time-honored brand is forever new, and chairman Zhou Zili believes that this is rooted in the idea that the enterprise has always been adhering to: "honesty is the key, and change is everything."

In exploring the path of new business civilization, Zhou Zili believes that this concept can not be changed. Zhou Zili said that the formation and trend of the new business civilization is not a single enterprise and a single social stage, but depends on the degree of social and economic development, the height of science and technology development and the stage of the development of the national system. It needs the joint efforts of the whole society.

Honesty is the foundation of foothold.

"Cheng Xing Xing" refers to historical inheritance. In the view of Zhou Zi Li, "Xie Bai" continues to develop from small to large and thrives for more than 90 years. Honesty is the foundation of enterprise and the premise of enterprise prosperity.

"Enterprises that can develop into old brands must be honest, but without change and innovation, the time honored brands will gradually decline." Zhou Zili said. But at the same time, he suggested that change must be built on integrity. Hangzhou's urban brand is "the city of quality of life", and the large department store is the city's "window", showing the image of the city, reflecting the quality of life in the city. Therefore, large scale Department store Shopping malls should constantly enhance their value so that they can not only reflect the city. brand And the development of the city.

Change means innovation and development.

The "change principle" is the direction of development. In the past, the traditional department stores operated everything. industry After subdivision, the living supermarket and the home appliance store have come out independently. Now the shopping mall is developing towards the complex and shopping center. Zhou Zili believes that after the department store will not have a positioning problem, but a lifestyle problem, the future business may also develop in the form we do not expect now. "Looking back on history and looking forward to the future, no one knows what the development will be in ten years from the next five years. Therefore, we should use innovative thinking to consider the development of enterprises.

Nowadays, the whole business has been developing towards diversification and differentiation. Department stores should carry out market segmentation and make use of their existing advantages to innovate. For example, with the increase of consumers after 80 and 90, the network is an inevitable trend of business development. Therefore, the department store industry can not be complacent. It is also an inevitable trend to set foot in the network.

Old brand must innovate from the bones.

"Honesty can be observed, but integrity is hard to maintain. Old brand names only have the sense of innovation in their bones, which can lead to fashion and thrive. Zhou Zi Li points out the way of survival of the time-honored brand in a sentence.

Unlike ordinary enterprises, the innovation of time-honored brands is special and arduous. Zhou Zili believes that under the guidance of the management concept of "honesty, prosperity and change", on the one hand, we need to inherit and carry forward the excellent traditional connotation of the old brand. On the other hand, we must do well in the innovation of the business format, the innovation of the business process and the innovation of the profit mode.

The direction of innovation determines the success or failure of innovation. Zhou Zili said, for the entire department store industry, the current hot selling products are mainly high-end products and international fast food products, that is to say, internationalization has become a major trend. As a listed company, the economic development that should follow, commercial real estate and chain stores will be the development direction of enterprises. "But our chain stores are not simply duplicated. To take into account the changes of consumers and suppliers, we should innovate according to local consumption habits, such as trying to lease more stores and store stores.