ACQUA DI PARMA

Acqua di Parma from Italy was born in 1916.

At that time, the main market of the male fragrance was dominated by the pungent and strong German style.

Acqua di Parma appears as a light and thin Colonia "Cologne". It looks as if a Mediterranean sea breeze is blowing on the face. It is fresh and red. In 1993, the three Italy elite boutique Ferrari Luca president, Luca Cordero di Montezemolo, Tod's founder of leather shoes, and the three largest shareholder of the underwear group, joined hands to reclaim the old Italy brand, and was bought by the leading boutique group of France in 2001.

The most famous and classic brand is Colonia (Gu Longshui), Sicilian orange and lemon scented Lavender rosemary verbena and Bulgarian roses.

Although the former is refreshing and refreshing, the tone and tone of the skin are different from those of the skin after the fusion with the skin.

Also introduced: Acqua di Parma was founded in 1916 in Parma to supply Cologne for gentlemen handkerchiefs.

After 1930s, this kind of Cologne called "Colonia" became an important symbol of Italian elegance.

Its success has promoted the internationalization of the brand, especially in the United States.

Since 50s, it has been favored by movie stars. Humphrey Bogart (Humphrey Bogart), Gary Grant (Cary Grant) and Eva Gardner (Ava Gardner) have all used this product.

Today, "Colonia" has a group of loyal followers, including celebrities who are famous all over the world, including the famous opinion leaders.

In 1993, this family business was bought by Diego Della Valle, Montezemolo and Paolo Borgomanero. They are Tod&apos, s, Ferrari and La Perla company's founder or president respectively.

The three acquirers are committed to expanding the business scope of Acqua di Parma by launching a new series: Home Fragrance (incense, candles...).

Home series (home textiles and towels), travel series (leather accessories), and Mediterranean fragrance and skin care products series Blu Mediterraneo.

In order to find new partners to raise the necessary funds to acquire relevant technology to develop international brands, they find partners to raise the necessary funds to acquire relevant technology to develop international brands, and they have found the ideal partner LVMH.

In October 2001, the LVMH Group acquired the capital of Acqua di Parma 50% and acquired the remaining 50% capital in September 2003. Since then, it has owned Acqua di Parma.