Xinji Leather Autumn And Winter New Product Launch Boosts Industry Upgrading

　　 The first three-day launch of Xinji leather's new products in autumn and winter of 2011 opened today, attracting more than 1000 merchants from all over the country. The contract intention amount reached 460 million yuan on the first day of the press conference. This new product release conference will accelerate the transformation and upgrading of Xinji leather industry and seize the high-end market.

In recent years, Xinji city has the title of "China's leather capital" Leather Industry It has been developing rapidly. At present, there are 139 large-scale enterprises in the city, with three "Chinese famous brands" and one "China famous trademark". The number of national and provincial famous brands of leather ranks first in the province. Last year, the sales revenue of leather industry increased by 14.38% over the same period of last year, including 20 enterprises with sales revenue of more than 100 million yuan, and 109 enterprises with export earning more than 1 million US dollars. In September 2010, the first phase project of Xinji International Leather City, which integrates wholesale and retail, product research and development, information release, tourism and shopping, was completed. It attracted 650 enterprises, 32 world brands, more than 100 national and provincial brands, and an average daily passenger flow of 10000 people came to shop. It became the largest leather products distribution center in the north.

In 2010, the total R & D investment of Xinji leather industry was more than 600 million yuan, with 11 enterprises Leather enterprises More than 15 million yuan has been invested to set up a "leather design studio" in Beijing. More than 30 leather enterprises have invested more than 20 million yuan in the research and development of key technical subjects with universities and scientific research institutes of leather major in China.

The new product conference was held by China Leather Association, provincial Leather Association, Xinji municipal government and Xinji Garment making It was jointly held by the Industrial Park Management Committee and Xinji international leather city.