Changshu Enterprise Network Marketing Meets Bottleneck &Nbsp; Upgrading Is Imperative.
Under the tide of the Internet, Internet marketing has become a common way for small and medium-sized enterprises to survive and develop faster.
In Changshou City, many small and medium-sized enterprises have begun to pform traditional business forms and carry out network marketing.
For example, some enterprises have begun to use the universal web site as a new marketing tool to promote themselves.
To solve the problem of the survival and development of small and medium-sized enterprises in the Internet era, the network of China's e-commerce (e-commerce channel) Association
intellectual property right
To promote the center, knet.cn, and Jiangsu Internet God Electronic Commerce Technology Co., Ltd., the brand is based on Marketing -- the "national marketing Tour" will be held in Changshu in May 19th. The conference aims to help more small and medium-sized enterprises to thoroughly link up the Internet marketing links and enhance their performance and sustainable development capability.
Changshu enterprises encounter Internet marketing bottlenecks
Nowadays, enterprises are accelerating to enter the Internet economy and compete for hundreds of millions of dollars.
Huge business opportunities
。
However, the life of SMEs is still bad, authoritative data show that: 80% of private enterprises will disappear in 5 to 10 years.
Expert analysis, the Internet economy, SMEs must vigorously develop e-commerce, Internet marketing, Ai Rui survey data also showed: 65% online SMEs have the confidence and ability to overcome the economic difficulties, and offline businesses are still less than 10%.
Either Internet marketing or death has been accepted by most of the small and medium enterprises in Changshu, but this road is not a smooth road. CNNIC "2010 China small and medium enterprises network marketing survey report" shows that more than 40% enterprises in Changshu do not have any network marketing support.
According to the survey data, 85% of companies with their own websites in 2010 found that their network investment had not played any role.
The current situation of Internet marketing of SMEs in Changshu is worrying.
To explore the causes of Internet marketing bottlenecks in Changshu, we can find that factors such as difficult choice, ineffective results, complex operation and so on have made Changshu small and medium enterprises achieve little success in Internet marketing.
First of all, the current mode of network marketing can be described as various, which objectively adds difficulties to the choice of small and medium-sized enterprises.
In addition, SMEs are optimistic.
network marketing
However, due to the lack of professional knowledge, there are clicks and fraud in the market. The effect of network marketing can not be seen as real, leading to insufficient confidence in network marketing.
Moreover, many enterprises are often blocked out by cumbersome accounts and operation processes. They need a one click operation to help them step into the door of Internet marketing.
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Enhance enterprise marketing level, general website is indispensable.
The current situation of Internet marketing in Changshu is worrying.
Small and medium-sized enterprises in Changshu urgently need to change their thinking, break through traditional thinking and choose marketing methods that are suitable for their own operation.
Registration of "Roewe copper gate" and a series of general web site of the ancient town of Bai Bai Roewe copper gate factory official also admitted.
"We need a cost-effective way to integrate multiple advantages, and to see the effective way of marketing."
After the Roewe factory in Changshou City, clothing, manufacturing, medicine and other industries, leading enterprises in marketing have successively introduced the new technology of general web site to their brand marketing strategy.
"Universal web site has strong integration. After registration, it can display multi-dimensional brand in the address bar, search engine and Sina general website channel, Shang Tong Wang Pu and 100 heat stations, and accurately intercept users, so that the integration effect of Internet marketing can be achieved and achieve the goal of vertical and horizontal penetration."
Gu Li Zhen Bai Bai Roewe copper door factory responsible person said so.
When talking about the effect, Changshou City new standard Clothing Co., Ltd. also said: "the general website" winning and selling alliance "enables Internet marketing to be monitored, counted and visualized, so that our internet marketing can see the truth and help enterprises to increase their marketing efficiency.
General website, Changshu Registrar of Jiangsu Internet God Electronic Commerce Technology Co., Ltd., the relevant person in charge, concluded that the effectiveness of the general website's win win alliance can be described in four words: broad, precise, accurate and provincial. From a broad perspective, the general web site covers several main industries. From the accuracy point of view, the websites covered by the general website "win win alliance" are all in the first place, directly occupy the best position; from the accuracy point of view, they directly cover the decision-making group of enterprises and filter out the unrelated website visitors.
Moreover, the general website has the uniqueness and scarcity, pursuing the first registration principle. If it is not early, this valuable brand asset is likely to be lost.
Therefore, in the age of Internet economy and brand economy, it is more urgent for small and medium-sized enterprises to register and protect the general website as soon as possible.
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