Liu Yang, "Two", A Famous Designer In China.
Liu Yang: Fashion Designer Liu Yang, chairman of Guangdong Fashion Designers Association, the ten outstanding young people in Guangzhou, executive director of the Sino US clothing association, and the winner of the "Golden Summit" of "Oscar" in China's fashion industry.
Liu Yang, a famous fashion designer, has influenced a generation of Chinese young fashion designers with his ever-changing image. After many hardships and glory, Liu Yang has been busy doing something for the designer, and has made efforts to build China's own clothing brand.
There are many brilliant auras on Liu Yang: in 1994, he successfully held the first large-scale men's wear conference in China, opened up a new era of Chinese men's wear performance, and was named "China's five best fashion designer" by Japan's Asahi Shimbun in 1995. In 1996, China's first fashion designer as a leading actor in Europe held a fashion conference successfully. In 1997, he starred in the ten episode of the TV series "Feng Qi Nei Shang" and acted as a screenwriter. In 1999, she was named "one of the 50 people who influenced China's clothing industry". In 2003, he won the first prize in Chinese Police Costume design. Liu Yang has influenced a generation of Chinese young fashion designers with his brilliant talent and changing image. After countless hardships and countless glory, Liu Yang talked about "responsibility", he said, for designers. It is a duty to create beauty, convey beauty and make life more beautiful.
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Build your brand like Armani.
Liu Yang claimed to have been aware of "responsibility" after two years of emigration. 1998 was a particularly lucky year for Liu Yang. He won the second China designer Golden Summit Award, and was named the ten outstanding youth in Guangzhou. When everyone When he thought he should win the race, he decided to go to the United States. Liu Yang said, "Chinese people often talk about a" degree ". When it is the hottest, it stops abruptly. After all these years, I have been digging knowledge out, and it is time to give myself a "power". I If you want to become an international professional fashion designer, you should go abroad and feel different cultures in the world.
In the United States, Liu Yang rented a beautiful white cottage in Long Island, New York, backed by the forest and facing the sea. Every day, besides feeling the sunshine and the sea, and contacting artists from different countries, she sometimes linger on Broadway in New York and full of excitement. An emotional artist village. "Remember one time I asked a little boy what you wanted to wear when I grew up. He said, 'I'm going to wear my dad's Armani!' actually, I've been thinking, this is a fashion culture. When can we have a big brand of clothing culture in China? Maany said well, I sold more than just a few clothes, I sold a culture, a way of life.
For this responsibility, Liu Yang came back from America with his dream. He wanted to build his brand like Armani, and to promote a healthy, simple, elegant and fashionable life style for the Chinese couple.
Liu Yang and his partner are now running their own clothing brands. Each of his clothing stores extends to New York, Paris and Milan besides China. "This is my dream and responsibility in my life. In these years, foreigners' impression of China In the age of "blue ant", I often argue with them about it. I deeply feel that as a Chinese, it is my duty to change this view and do something, even if it is a little bit good.
For this "responsibility", Liu Yang has been looking for a meeting point. "TV play is a good way of communication. At present, I am preparing for the preparatory work of the TV drama. This will be the most representative city in China: Beijing, Shanghai, Guangzhou. Hongkong, as the background of shooting, will truly reflect the most fashionable way of life. At that time, Liu Yang will be a screenwriter, starring, costume designer and art director. There will also be many celebrities in the play, such as Mao Geping, Li Dongtian, the famous Chinese make-up artist. Photographer Juan Zi; costume master Wu Haiyan; famous model Wang Min, Chen Juanhong, Yu Na; singer Zhang Mi; dancer Zhou Jie and so on. "I hope this play can go international! Someone may say that I am not doing my job. Actually, I think this is the responsibility of a fashion person.
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Striving for rights and interests for designers
After returning home, Liu Yang was also committed to doing something for fashion designers. "Because I am a fashion designer, I know very much about the hardships, so I just want to get some rights and interests for designers." "When the fashion designer is really tired! More than ten years What is called new year and Sunday? I remember one day I was finishing a design task. I didn't eat anything until ten in the evening. My stomach was very painful, so I called the little sister to go out to eat something. Looking at the lovers holding roses from time to time, I asked if they knew this day was. Valentine's Day. When I came home, I looked at the desktop effect that was not finished on the desktop. I felt lost in my heart. Others thought the designer was very beautiful. In August 2003, the Guangdong Costume Designers Association was founded, and Liu Yang was elected chairman. But they don't get a penny of their wages. At the beginning of his term, Liu Yang began to solve the value problem of the judges of fashion designers. At present, many competitions do not respect the value of fashion designers. They spend a lot of time on hard work every day, but the designers are rather unfair. No one dares to raise this question. Liu Yang believes that this is not just a matter of money, but a recognition of the value of the designer. Under Liu Yang's efforts, the problem of low pay for such judges is being improved. In addition, if a garment designer is fired by an enterprise without exception, Liu We need to solve the problem. He hoped that the government would give the fashion designers more encouragement and real support.
In addition to "protecting" designers, Liu Yang has not forgotten the supervision and design level training of designer behavior. Nowadays young designers generally have more impetuous emotions, and soon they will go to the top ten to compete. Some young designers are in various enterprises. Turning around, I can't decide. Liu Yang said, "maybe there is too much temptation. When we see the scenery and life of a famous teacher, we want to become famous and be discovered by enterprises. In fact, enterprises do not value what you get, but what you can bring to the business. In order to raise With the quality of high designer, Liu Yang is also preparing to organize designers' training and exchange activities with foreign designers.
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Making a brand is not a simple show.
Speaking of designer brand, Liu Yang said, "creating your own brand is the dream of every designer, but not everyone can do it." I also fell a lot of somersault, sometimes discouraged, but designer brand is not a show so simple. Also need Economic foundation, managerial talent... Chinese designers are mainly seen in the world. When I first made a press conference, in order to save five yuan of money, I carried two big bags, walked a dozen miles, and lived in cement pipes. It was a few years ago. Now that the network is developed and the economic conditions are much better, enterprises are also beginning to attach importance to designers, which is conducive to the growth of designers.
Over the past two years, Chinese consumers have been enjoying a high taste. They are no longer a red skirt. Liu Yang said, "now personality is the most important taboo. Personalized brands are becoming more and more popular, and the quality of enterprise leaders is also improving. When they went to read MBA, they began to pay more attention to designers.
Liu Yang is still confident about the Chinese designer brand. "In recent years, domestic designers have won awards in international competitions. Moreover, the processing industry in Guangdong is not inferior to that in other countries. Many foreign brands have been processed in the Pearl River Delta region and trained strong technical forces. This provides a good foundation for designers to create their own brands. In addition, some domestic garment enterprises also have economic and cultural accumulation, thus pave the way for building designer brand. The designer brand of China will also be able to become a designer in the future. The world's Armani, CUCCI. "
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