Liu Yang, "Four", A Famous Designer In China.
Liu Yang, a famous fashion designer in America Dream - let China's men's clothing go to the world. Design concept: when you create your life, your work will have a soul. A good designer is not only designing clothes, but also designing a way of life.
-- Liu Yang
The brand of Hongkong rabbit brand advocates the new concept of children's fashion. On the Beijing fashion T stage, a fresh, pure and lively fashion has been blown up, which has shocked the clothing industry. On the spotlight of the "Beijing international clothing and Accessories Fair (CHIC)", in April 1st, a famous fashion venue in Beijing CBD center is carrying out the most spectacular release in the history of Chinese children's wear. This conference, which is known as the fashion designer Prince Liu Yang, the famous international professional designer, has attracted more than 200 journalists and nearly 1000 viewers from all over the country. I have also been fortunate to witness this moment.
Huge inverted "?" On the stage T, over 80 models of skin color in more than 10 countries vividly demonstrate their learning, games, sports and festival life. At the conference, there were not only Liu Yang's teacher, but also the famous singer Stefanie Sun. Li Yunhe, a famous musician, compose the music of "baby rabbit". In order to let the audience experience the lifestyle of the western mainstream culture, more than 80 children's models come from several international schools, bilingual schools and international kindergartens in Beijing, including not only foreign experts, but also international experts. The children of friends are also children of diplomats. Among them, the youngest is less than 4 years old, and the youngest is less than 12 years old. This children's fashion, which is completely different from the colorful children's clothing in the domestic market, is characterized by the color of black and white and the embellishment of rich colors, so that people can realistically understand a kind of succinct, bright and joyful way from the fashion design culture of "rabbit logo" children's clothing. Fast, healthy and lively children's lifestyle, performance has reached the peak. It has created countless brilliant Liu Yang in the design field of Chinese women's wear, men's wear, professional wear and police uniform. It is the first person in the field of children's design that China's famous teachers have been involved in for many years. In the "rabbit logo" brand design, Liu Yang's international master design thinking and rabbit's leading brand awareness of children's clothing, in the unprecedented "baby Liu Yang" rabbit logo 2005 autumn winter "children's fashion" Conference on the collision of passion, blasting Chinese children's clothing. The most forward-looking brand concept, "children's fashion", has announced the arrival of the "children's fashion" era.
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Young talent
The first time I saw Liu Yang was in my husband's office, when he was preparing to go to the United States. One of the media friends at the time said, "ah, how do you know Liu Yang? He is a big player in the Chinese fashion design world." I didn't talk much with him at that time. He left a deep impression on me, dressed in a casual way and looked cool, looking fashionable and avant-garde.
Another time I saw Liu Yang was in the third year of the new year. My husband and I visited him at Liu Yang's home in Guangzhou. Liu Yang is different from his family. Liu Yang's house was designed by himself. Almost all of them were white. Taste and aesthetic taste. In the simple way, we can see the expression style of the Chinese and Western style. Liu Yang said, "fashion is a feeling. Fashion style is not necessarily accompanied by the pattern of dragon, Phoenix, and auspiciousness. The lines, shapes and colors are succinctly and skillfully combined. " Liu Yang's design talent sprouted in childhood. When I was young, I lived in a cave, and I felt very beautiful when I saw the carpet in the movie. So I asked my mother for a few cents, bought four bags of purplish red dye, dissolved in a large basin of water, with little hands. Sprinkle on the ground. The ground patterned is like a blooming purple flower. Surprised, the classmate said, "Liu Yang! Your family is rich enough to buy a carpet! " After a closer look, I found it was not. Liu Yang has a unique view of beauty. From dress to home, from line to color, from make-up to image, is refreshing. If I do not care, I will feel Liu Yang's pursuit of beauty. In the conversation, he told us the story of childhood in a gentle and affectionate tone, and said that the happy place also gave laughter. I didn't catch sight of the pride of the fashion world for a time, but a straightforward and lovely boy, a friend who had been away for a long time. Friend.
At the age of 4, Liu Yang showed interest and talent in clothes. In the eyes of little Liu Yang, mother is the most beautiful. At that time, his favorite thing was to see his mother's suitcase arranged and dressed, and the green color made Liu Yang like it. Once, when his mother did not notice, he smuggled a red scarf into a pair of trousers. The neighbor's aunt was sewn up with a sewing machine, "really, this is what mother asked me to do." He lied boldly and carefully, and then he used a mask to roll up two flower nails. On the side of his trouser legs, he bravely put on his first child's fashionable trousers, which he had always designed, and swam home. Although there was no concept of children's fashion at that time, he found its prototype. He is a very unusual child. Mothers are not angry. And rewarded him for 5 cents. But his father was not. He hoped his son would become a painter, a scientist, a soldier, and Liu Yang was interested in clothes, cloth and scissors. His father was worried that his son would become a little tailor. For this reason, parents began to have some disputes. At that time, people simply did not. Knowing fashion design is a profession, only joking Liu Yang is not honest and no good, his father is very angry. At this time, mother always protects Liu Yang and keeps on doing his father's ideological work. Gradually, the father was impressed by Liu Yang's persistence and felt that the child would not care about it. If he comes to his future, his stubborn strength is admirable. Now, what is most gratifying to Liu Yang is that his father often proudly says to others, "my son is a fashion designer." This is certainly not touched by the change of old people's concept, but a joy recognized by their relatives.
Fashion Art
In 1984, when Liu Yang entered the Department of Arts and crafts of Guangzhou Acmdemy of Fine Arts, he began to dye his yellow hair and continued wearing red trousers when he studied costume design. On the side, he enjoyed the stunning look from all sides and took over 52 art schools throughout the country. The title of "university student with excellent learning ability". He was the most avant-garde, controversial and unacceptable in 80s. Sometimes this comment will be referred to as "the most uncomfortable", and it is also the most enjoyable college student. After graduation, he burned the long African style explosive curls and took the honor of "the ten outstanding young people in Guangzhou". CCTV's "Oriental Son" column left Liu Yang's hearty laughter. Liu Yang became fashionable with his unique temperament and artistic image. Some characters are praised by the media as Liu Yang, who fills the gap between Chinese tailors and stars.
Over the past 10 years after graduation, he has entered the peak period of creation: the creation of "star high fashion design office" and "Liu Yang fashion company". He also easily won the title of "China top ten fashion designers" and the "Oscar" in the clothing industry. The Golden Summit. In 1990, the first sexual dress was boldly displayed on the Chinese T stage, causing a sensation at home and abroad. In 1993, a hundred sets of avant-garde clothing designed for the closing ceremony of the East Asian Games were praised at home and abroad. Liu Yangcheng was the star of the media. The comprehensive newspapers such as people's daily, Yangcheng Evening News, Nanfang Daily, Ta Kung Pao, Wen Wei Po, Philadelphia review of the United States, and Asahi Shimbun, Japan, highly praised Liu Yang's achievements. Liu Yang with a People's diligence and talent have conquered the major media at home and abroad. The first large-scale conference on men's wear held in China in 1994 has opened up a new era for Chinese men's wear. In March 2001, Liu Yang successfully held a senior women's wear conference in Beijing -- Hanni woman fragrance. The two excellent sessions he directed. It became a sensational news at that time, and it led the Chinese garment industry to enter a new era. Liu Yang let the audience attend the conference for a long time in excitement, excitement and joy, because he stirred up the hearts and emotions of people. In 1999, he was named "one of the 50 people who influenced China's clothing industry". In the same year, he won the first prize in Chinese police clothing design. Liu Yang has influenced a generation of Chinese young fashion designers with his brilliant talent and changing image. As China's first idol Costume As a designer, his every move attracted the attention of the media. But once again, he became a passionate young designer.
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International stage
In 1996, as a fashion designer from China, Liu Yang first stood on the international T stage and sang the leading role. At the fashion show in Leipzig, Germany, the foreigner exclaimed: "Liu Yang brought us the same evening dress as fireworks." After seeing the press conference, the German Minister of Economics said, "I will reevaluate the Chinese people"; others say, "we can not ignore competitors from the Far East..." In 1997, Liu Yang was named "the world's outstanding youth clothing designer in 97 years" by the world famous ELLE fashion magazine. In 1999, he took part in the 99 China Cultural Week in Paris as the best contemporary fashion designer in China. In 2002, he led Guangzhou costumes. The delegation performed successfully in Paris, France. Liu Yang in Germany, Liu Yang in France, became the impact point of eastern and Western clothing culture. Liu Yang rushed out of Asia and was called the pride of Chinese by Taiwan, Hongkong and Southeast Asian media. For the first time, Liu Yang stepped out of Asia and shocked the world's T station, which attracted the attention of the world's fashion industry. China's attention.
Exotic dreams
In 2000, Liu Yang emigrated to New York. He said, "after so many years, I am always working hard and overspending my health. I am going to" dig "knowledge out, and it is time for me to charge myself. I want to become an international professional fashion designer. Teachers should go abroad and feel different cultures in the world. In the United States, Liu Yang lived in a beautiful white cottage in Long Island, New York, facing the sea and facing the sea. Every day, except for the sunshine and the sea, and the artists from different countries, she sometimes linger on Broadway in New York. Passionate artist village. "I remember once I asked a little boy what he wanted to wear when he grew up. He said," I want to wear my father's Armani! " In fact, I have been thinking, this is a kind of clothing culture, when we will be able to appear this kind of clothing culture big product. Cards? Armani said well, I sold more than just a few clothes, I sold a culture, a way of life. Liu Yang claimed to have been aware of "two words" after he had emigrated abroad. For this responsibility, Liu Yang came back from America with his dream. He wants to build his brand like Armani. "I increasingly agree that designers need to be internationalized. Only by allowing designers to broaden their horizons, can Chinese designers make truly personalized clothes. I also know more and more about what is called "using life to create". Skills can be learned, but insights can be made. Living and understanding human nature is the experience that requires your whole heart. Someone also asked in a puzzled tone, "life? I said, yes, that's life! " Liu Yang found it difficult to express his understanding of the word "two" in words. He said he would feel the power and beauty of "two lives" when he saw the healthy and carefree life of American children.
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Maturing
In 2004, Liu Yang, who had been precipitated for four years, returned to China. He soon joined the brand of rabbit logo. After the press conference, I met Liu Yang. He was a little tired and his voice was hoarse. "When the fashion designer is really tired! Ten years do not know what is called the new year and Sunday. I remember one day I was finishing a design task, and I didn't eat it at ten in the evening. In the west, the stomach is very painful. Just call the little sister to eat something outside. Looking at the lovers holding roses from time to time, I asked if it was Valentine's day. Back home, looking at the desktop unfinished desktop rendering, feeling lost in mind, others think design. The teacher is very beautiful, and this kind of taste is only known to himself. Liu Yang's glory has never been seen before, but it is hard to see the reward behind it. Asked his friends, they told me many amazing Insider: "you saw him in the most beautiful more than 10 years, he did not sleep well, did not eat." A quiet, normal meal. He slept in a paper version and had been bleeding for six months for half a year, but he still did not stop designing. " Liu Yang's mother cried, "I don't want to be a celebrity, OK?" He did not stop. He remained so persistent. "I have all the fame and fortune. If I ask what I lack, probably I still lack" precipitation ". Not only me, but also many of our new designers do not even know what fabrics are popular in the world, what general sizes and type labels are used to explain them correctly. Some basic knowledge of design is busy with all kinds of competitions. In fact, when you can calm down and attack again, waiting for you may be successful at one stroke. What does a professional designer think about? It is the consciousness of international brand and the development direction of international fashion culture. Liu Yang's precipitation produced the fusion of Chinese and Western cultures, which was moved by the "rabbit logo" children's wear Conference for a long time.
"I didn't expect that there would be so many people using" two words "to evaluate a conference. I think I have to thank my precipitation. What is precipitation? She is a pure heart of gratitude. " Liu Yang said, "it's like this conference. I use the question mark. For the main form of the whole stage, because the question mark is the representative symbol of the world's most pure mind in the children's mind, I use black and white to make the main tone of children's clothing, because black and white is the purest color in the world. " He also said that it is necessary to use "affection" to move people. "Heart" does things. Liu Yang deeply moved everyone, but also moved himself. I really feel the dedication of a famous designer.
release hands and feet
In 1996, Liu Yang starred in the ten episode of the TV series "wind rising" and acted as a screenwriter and costume designer. In 1998, he took the first male photo album of China, Liu Yang. Liu Yang said: "TV play is a good way of communication. At present, I am preparing for the preparatory work of the TV drama. The 30 set of the Fashion TV series "let go of your hands" is another masterpiece he created after the wind rising. Liu Yang acted as a screenwriter. Starring, leading singer, costume design and artistic creativity. This is the first TV play that reflects the life, love and career of different groups of fashion designers, photographers, entrepreneurs and models in the fashion circle. It truly reproduces their most fashionable lifestyle. It will be the most representative city in fashion. City: New York, Paris, Beijing, Shanghai, Guangzhou, Shenzhen, Hongkong and other places as filming sites, there will be well-known celebrities to participate in the shooting. Liu Yang said: "I hope this play can go international! Someone may say that I am not doing my job. Actually, I think this is the responsibility of a fashion person.
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international brand
Speaking of designer brand, Liu Yang said, "this is my dream and responsibility in my life." In the past few years, foreigners' impression of China is still in the era of "blue ants". For this reason, I often argue with them. I feel deeply. As a Chinese, it is our duty to change this view and do something, even if it is a little bit good. He also said that for designers, creating beauty, conveying beauty and making life more beautiful is a responsibility. It is every designer's dream to create his own brand, but not everyone can do it. I also fell a lot of fighting, sometimes discouraged, but designer brand is not as simple as a show. It also needs economic foundation and management talents. in The country's designers are mainly seen in the world. When I made my first press conference, in order to save five yuan of money, I took two big bags, walked a dozen miles, lived in cement pipes, and saw a foreign magazine. present When the network is developed and the economic conditions are much better, enterprises also begin to attach importance to designers, which is conducive to the growth of designers. Now, he is preparing to build "LIU" YANG fashion brand: high fashion and leisure -- Reflash and Reflash Digard. Liu Yang represents the image of yup in China. He wants to advocate a healthy, simple, elegant and fashionable yup lifestyle for Chinese men. Liu Yang is still confident about the Chinese designer brand. "In recent years, domestic designers have won awards in international competitions. Moreover, the processing industry in Guangdong is not inferior to that in other countries. Many foreign brands have been processed in the Pearl River Delta region and trained strong technical forces. This provides a good foundation for designers to create their own brands. In addition, some domestic garment enterprises also have economic and cultural accumulation, thus pave the way for building designer brand. The designer brand of China will also be able to become a designer in the future. The world's Armani, CUCCI. " Speaking of the future, Liu Yang said: "I sincerely hope to cooperate with people of insight to create a good platform for us to better play our talents, and jointly create the fashion brand of" Li Fa Shi ". I also hope that more designers can unite and achieve together. Our dream! " Here, we wish our "Prince of fashion" an early dream come true. We also use the Chinese world to bring Liu Yang's wish to overseas Chinese. Liu Yang resume Liu Yang, senior designer of Chinese famous American fashion designer, executive director of the US China Fashion Association, chief designer of Guangdong Liu Yang art creation Co., Ltd., director of China Fashion Designers Association, director of Art Committee of China Fashion Designers Association, Guangdong Member of the senior professional evaluation committee, member of Guangdong fashion experts committee, chairman of Guangdong Fashion Designers Association, vice president of Guangdong garment industry, vice chairman of Guangzhou Model Association, member of the ninth and tenth Youth Federation of Guangzhou, Professor of textile School of Guangzhou University, China Experts from the Federation of textile and garment industry associations of the Federation of industry and commerce, director of the Asian Fashion Federation.
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