2011 New Ideas For Garment Enterprises

A dream life, the sky is also rich and colorful, for the dream of life is fighting spirit, full of happiness.

Life is like this.

The clothing industry has always been the best "thermometer" around people, and "measurement" is a form of happiness and sadness for people.

Just like the temperature that keeps rising and falling, clothing entrepreneurs are developing along with the changes of the market, and the advantage is even faster than half a step before they can occupy the highland of the market.

When the wheels of 2010 roared past, the next road glimmered with new dawn, but it was not smooth.

How can an enterprise do? What will the industry do? Some enterprises aim at strengthening brand management, and establish brand strategy as a means; some enterprises strive to improve the added value of products and gradually play a competitive advantage.

In fact, these should be the problems that clothing enterprises need to pay attention to.

Careful observation and taste, brand management should take life culture as the foundation and fashion design as the core, and develop products to promote the development of garment industry and related industries.

Only in this way can the brand's business run out of vitality and get a steady stream of development power.

At the same time, enterprises should develop brand in real space and virtual space, and expand their influence.

As Zhou Sheng, chairman of fashion group of EACHWAY, said, in 2010, China's clothing industry was a very popular year in Chinese culture. The focus of marketing began to shift to brand culture, and enterprises should rely on cultural management brand.

Hong Zhaoshe, chairman of Qipai group also said: "the integration of brand and culture is not a simple matter.

Under the immature system, we need to move the whole process of brand culture and commerce more systematically and rapidly to the whole world. We still have a long way to go.

Brand management is a "foundation". How to develop well depends on the design level of the brand, the professional design level plus the meticulous service quality plus the professional innovation ability. The three combine together to push the big ship of the enterprise to the full speed of the brand's wealth island.

It is necessary to develop sophisticated designs with high added value, and those who are only satisfied with product processing can hardly become the leading carrier of fashion industry.

Listing, listing! In 2010, the listing of garment enterprises became a "fashion".

Many enterprises are listed on financing, such as PhD, groom and so on.

In the development of the garment industry in 2011, the clothing brand with professional experience will expand and complete the listing with the help of capital, and even open the process of internationalization.

Product: pressure and motivation in the new consumption era

The fashion industry, especially the garment industry, will face a new conflict, which is the balance between the mentality of consumers and the brand value.

Lin Shizhu, director of brand management center of Fujian Qipai Group Co., Ltd. believes that representative brands and celebrity celebrities are affecting people's consumption point by point, and especially in fashion, they play a leading role.

Individuation has become the popular keyword of modern clothing consumption.

For all kinds of fashion trends, people no longer follow blindly, but begin to focus on clothing that can embody their charm and style.

Especially in the new generation of personality, they are more receptive to new things and willing to try boldly.

Not only that, people choose clothing more emphasis on "green environmental protection", consumers prefer to buy clothing such as cotton, linen, wool, silk and other natural fiber fabrics, which is also a manifestation of people's aesthetic progress.

All these will bring more pressure to the development of domestic garment enterprises and bring more impetus to their vitality.

In this regard, Lu Yaping, chairman of Jiangsu Yalong group, believes that enterprises must focus on consumers and fully meet the needs of consumers.

Only through the observation, communication, tolerance, research, mastery and extension of the psychological characteristics of consumers, and the establishment of the enterprise's own production and sales situation, can enterprises enter into a virtuous circle to conform to the consumers' premise.

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Management: talents are related to the core lifeline of enterprises.

Strengthening internal management is also a problem that enterprises must face in this year's development.

Some enterprises' internal management decision makers tend to make brand management a mere formality. There is no uniform and orderly scientific management method. They are managed by the experience of decision makers.

Such management mode often depends on the preferences of decision-makers, and the limited ability to develop brands will hamper the rapid development of brands.

Wang Jinqiao, chairman of Beijing's cheongsam, said in an interview that 2011 is a year of talent competition.

With the increasingly fierce competition in garment enterprises, the talent strategy and human resource management capabilities of enterprises directly affect the operation and development of enterprises.

Talent is related to the core lifeline of enterprises, and it is also a problem that enterprises must solve when facing development bottleneck.

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Channel: "land and air force" is full of gunpowder.

A large dish is ready and needs to be sold to consumers.

If no one pays, the value of this dish is equal to "0".

When the foundation of the brand tree is more and more solid, enterprises need to see clearly the development situation of the marketing channel and make innovations.

In recent years, the flagship store mode has been gradually attracted by many powerful brand enterprises, because it breaks through the single function of "sales" of clothing stores and gives channels more interaction.

ZARA and UNIQLO's "4S" experience museum have been successful in the Chinese market. They pay more attention to the environment and service quality of the shops, including the decoration of the shops, the display of the goods, the image, temperament and attitude of the service personnel.

These are worth learning by Chinese clothing enterprises.

Chen Jizhan, manager of investment and Development Department of Fujian East hundred group, admitted that the retail market in 2011 will have more capital to enter the market, and M & A expansion will become the normal business enterprise.

Enclosure movement continues to heat up, and commercial real estate development in the four tier cities and county-level cities is collectively distributed. Most regional retailers are facing historic opportunities.

The shuffling age of China's fashion industry has arrived. The logic of the development of the national clothing brand is constantly clear, and the market drive of user defined brand is coming into being.

In the context of heavy consumption growth, 2011 is destined to be a year of further promotion and explosion of China's clothing e-commerce.

"In 2011, the traditional clothing brand touches the net movement to become normal, the clothing network sale competition pattern also will be more prominent."

Wu Sheng, vice president of fan Ke Cheng, said.

In 2011, there are bound to be opportunities and challenges.

As Gong Zheng, chairman of the men's clothing chain of aldun, said, opportunity and danger always coexist.

"At the best time for the development of the chain industry, we must also keep a clear head, always reflect on, innovate constantly, and grow in the conclusion."

The development of garment industry is in urgent need and pformation. Enterprises must recognize themselves, identify their location, and break through their own development mode to achieve sustainable development.

Zhou Zhihong, executive director of the group, also believes that under such circumstances, more and more people in the industry have reached a consensus that the industry needs to keep warm and share resources so as to minimize the risk of all uncertainties.

The road is under our feet. We need to use our willpower to step it in. The dream is ahead, and we need to draw a clear outline of it with our thoughts.

2011, insert the wings of dreams to the clothes people.