Hong Kong New World Building Pformed Into K11 Shopping Art Center

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At the same time, the completion of the K11 brand exhibition hall also indicates that the traditional landmark Hong Kong New World building in Huaihailu Road will be pformed into "Shanghai K11 shopping Art Center". By upgrading the creative life elements of Free Arts Center, new food art, Roof garden, large vertical greening and diversified brand stores, it will be a pioneering commercial fusion of art, humanity and nature in the near future. People here are no longer spending solely on the purpose of spending money on shopping, but rather enjoy the whole process of happy consumption experience and spiritual life at the same time.

On the opening day, more than 60 government officials, senior K11, well-known artists and media reporters including Luwan District District President Weng Zuliang, K11 chairman and founder Zheng Zhigang attended and witnessed the opening of the K11 brand exhibition hall. The guests agreed: "in the adjustment and upgrading of the entire Huaihailu Road commercial street, the theme mode of K11 shopping center has become a unique presence. It not only avoids homogenization competition, but also updates the most popular experiential consumption from a single store to the entire commercial body, and will become a new landmark for Huaihailu Road business circle."

In the brand exhibition hall of K11 shopping Art Center, the organizers integrated the three core elements of art, humanity and nature to provide a visual experience for all guests.

What we see and feel in the whole creative journey, whether it is a pluralistic art performance mode or a conceptual environmental protection system model, will be presented in the future K11 shopping Art Center of Shanghai.

In the natural exhibition area, the "green room" full of plant vitality is constructed by using the movable sunshade canopy and the water circulation improvement model of aquatic plants. The vertical greening walls made of 18 evergreen plants occupy the whole wall.

In reality, Shanghai K11 will have a landmark vertical green wall and become a green building with visible eyes in the Huaihailu Road business circle. The garden style outdoor plaza design uses multi-dimensional landscape architecture that covers all kinds of local plants, roofs, vertical greening and urban farms. The original part of the garage will be pformed into "urban farm", a real version of "happy farm" that consumers can interact with.

In the art and humanities exhibition area, the venue is guided by the way of human behavior art. Two models in the reception room of the exhibition hall are perfectly integrated by the meticulous creation of the coloured painter and the blue sky and white clouds on the ground and the walls. The green rabbit shaped plant sculpture about 1 meters high can be seen everywhere as a "invisible" display of artistic expression.

In reality, unlike the general shopping center, which only regards art as an interior decoration and provides a one-way display, the 3 floor space of Shanghai K11 underground will be provided to local young artists as a space or workshop for creating exhibitions. Some public spaces such as Roof garden will also exhibit art.

After its opening, K11 will not only display the masterpieces of local artists in Shanghai for a long time, but also display artistic exhibitions through shopping malls, enabling the public to enjoy different local art works and performances while relaxing or shopping.

5 years, 8 K11 projects nationwide.

At the ribbon cutting ceremony of the brand exhibition hall of the K11 shopping Art Center, the government representatives and K11 executives set 8 K11 LOGO in front of the Chinese map background wall surrounded by green plants, showing 8 items distributed in the whole country in the next 5 years. It also marked the rapid expansion of the commercial real estate brand K11 with the concept of art, humanity and nature.

At the 2011 China commercial real estate development forum, K11, a brand of Hongkong's new world commercial real estate brand, won the "China's most influential commercial real estate development company" award.

In 2009, K11 group's first project, the Hongkong K11 shopping art hall, opened the world's first shopping Art Museum. It combines local art appreciation, regional cultural experience, environmental protection art and shopping, bringing unique and different shopping practices to consumers. It profoundly explains the core value of K11's art, humanity and nature.

In 2010, other projects of K11 brand were also opened, including the Beijing K11 environmental protection experience hall, Wuhan K11 diversified cultural living area, Guiyang K11 Art Village and the first K11 Design Store in Hongkong, which witnessed the rapid growth of K11 brand.

In 2011, with the opening of the K11 brand exhibition hall, besides the Shanghai K11 shopping Art Center, K11's projects in other cities in China will also start, including K11 projects in Guangzhou, Beijing, Tianjin and Shenyang.

It is worth mentioning that the spiritual experience of the industry has played an important role in promoting the consumption of materials. It has also been found in Hongkong and Wuhan K 11.

According to statistics, in the past year, the Hongkong shopping Art Center has increased more than 40% and doubled its turnover. Wuhan's K11 has opened up 2000 square meters of art space, and has rapidly promoted the commercial atmosphere of the whole region.

In this regard, people in the industry have expressed their appreciation for the K11 shopping Art Center in Shanghai: "Shanghai K11 has created an art theme business in Huaihailu Road's cultural background, which is the first step to attract popularity. Experiential consumption has made the demand of" eyes "and" mind "become the main consumer, and ultimately the driving role of sales in the mall is worth looking forward to.