Tail Goods Market Strange Trick &Nbsp; Brand Clothing Staged "Shear Label Self Harm".

A complete garment is not sold. The trademark must be cut out of recognition and sold as defective products.

A few days ago, Tian LAN, Qinghe middle street, Haidian District, Beijing.

At the scene, thousands of brand-name clothes of various brands had been poisoned by "poisonous scissors" after they had been unpacked, but the trademarks were not recognized, and the trademarks were removed directly.

There are many famous brands at home and abroad, such as LEO, Kappa, Paul, rhinoceros and so on. There are dozens of thousands of brand clothes on the scene.

However, the costumes after the scissors have aroused a strong desire to purchase the scene, resulting in the scene of rush shopping.

According to the statistics of the market, all the scissors products sold nearly 8 on the spot, far exceeding many famous brand promotion activities.

Mr. Wang, who is selling the scissors clothing market, told the author: "I used to sell at least 90 yuan for a JACK&JONES shirt, but we can only sell more than 20 yuan if we cut the label and the clothes are incomplete. Now the state has issued the market standard for the tail cargo. We have to sell the brand clothing in the market, but we sell clothes more times than before. We can only win by volume."

Hao Ran, chairman of the Beijing Tianlin company, who runs the market, publicly stated that all the Tianlan tail goods markets under the company were the flagship sales of the.

Why can "junk" be so popular? Ms. Zhang, one of the consumers, said the key: "the same quality clothes, cutting the standard goods are much cheaper than the normal market prices!" at the scene, a shopping mall sold 480 yuan in the US LEO sports jacket, the price after cutting the logo was only 49 yuan, and the other set of Paul sports suit with a shopping mall price of 560 yuan was sold for 60 yuan after cutting the label.

According to market manager Mr. Zhao Hongwei, most of the prices of scissors are only 1/10 of the market price.

Most of the people who rush to buy at the scene have also said that the purchase of "scissors" is of high quality and low price.

It is understood that since the promulgation of the "tail cargo market management and technical standard industry standard" in July 1st this year, the major tail cargo markets in Beijing have adopted strict normative measures to prevent the unauthorized use of trademarks, so as not to cause price shocks to the brand goods.

The purpose of "cutting labels" is to prevent the brand tail goods from being sold to the market without trademark authorization.