Functional Outdoor Apparel Market Growth Can Be Expected

According to the global market analysis and forecast 2016 report of functional outdoor wear, personal dress participation Sports activities The global demand of performance outdoor apparel exceeds the demand of other professional products in the overall professional sportswear market. It is expected that the demand for functional outdoor clothing will grow by 22% over the next 6 years. The report revealed that by 2016, functional sports wear and professional use Athletic Wear (active sportswear) will grow by 18% and 13% respectively.

Although the report focuses on the analysis of clothing that can protect the wearer in outdoor environment, the definition of this product has complicated procedures, because many garments purchased in the name of professional sports are not necessarily dedicated to these activities.

For example, in 2010, sales of professional sportswear products amounted to US $6 billion 750 million, estimated that functional clothing was 11.7%, while functional outdoor clothing accounted for 32.6% of the functional sports apparel market.

The report points out that the proportion of functional outdoor apparel gradually extended to the overall professional sportswear market, from 3.4% in 2004 to 3.8% in 2010, and is expected to reach 4.1% by 2016. Such data do not mean that the functional outdoor apparel market fails to grow, but because its growth rate in developing the Chinese market is lower than that of the basic non functional sportswear.

It is estimated that by 2016, functional clothing will be restored to 33.7% of the sportswear market share, almost the same as in 2004. And functional clothing in developed countries such as North America and Europe. growth rate That's down than in developing countries.

In North America, the growth of functional outdoor clothing from 2004 to 2010 is 19%, and this trend is expected to continue for 7 years from 2010 to 2016. In the European market, the future growth rate is estimated at 18%. The report predicts significant growth in other parts of the world thanks to the growth of the population.

The report also shows that functional outdoor clothing will eventually succeed in the developed world, but there will be no sharp growth in these countries due to the slow population growth.