Lewis Will Launch Jeans In China With A Brand New Image.

　　 Levis Will launch a brand new image in China Jeans To cater for the taste of young middle class consumers.

Lewis is planning to open 20 stores in China by autumn this year, to 1000 by 2015.

Lewis in China Advertising The offensive is based on the theme of Modern Originals. Some of the strategies adopted by the London propaganda campaign cater for the creative young people's taste to meet the demands of Chinese middle class 18 to 28 years old on jeans.

The price of the jeans is 50 dollars, which is not too expensive for the middle class.