Approaching The Wedding Dress Designer Of The British Princess

In February of last year, after the suicide of designer Alexander McQueen, Sarah Burton was rushed into the position of McQueen brand creative director.

Over the past year, her design talents and personal charms have been largely lost in the shadow of death.

Until the end of last month, Sarah Burton still belonged to the second echelon of the fashion designer camp.

The strength of the masses is endless, not to mention more than three billion of the masses.

Even if the audience of the British royal wedding did not reach the expected number, miss Burton's lace wedding dress designed for the Kate Middleton of the Commonwealth princess was enough to make her famous.

The wedding dress changed the fate of the two women: miss Middleton dressed in it went to the throne of the queen in the future, and miss Burton, who designed it, rewrote the style of Alexander McQueen with her calm and strong fashion power.

Sarah has already designed two series since its entry into McQueen, but outside comments still enveloped the atmosphere of remembering the deceased designers and did not give due attention.

The Royal Wedding finally pushed her to the forefront of fashion, becoming a topic of conversation.

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Not long ago, Sarah and her husband David went to Metropolitan Museum of Art in New York to attend the McQueen retrospective.

She was dressed in white, and walked through the eyes of people full of curiosity and awe.

Two accompanying public relations gave her an introduction, while blocking reporters coming in to avoid asking questions to designers about the new princess's wedding dress.

Neiman Marcus and Bergdorf Goodman, the fashion directors of the two well-known department stores, greeted her in front of her, and David Burton went back to her side with the photographer Solve Sundsbo.

Subsequently, the new editor Emmanuelle Alt of the French version of Vogue was introduced to Sarah.

When the French editor, who is a stately sculpture, praised the wedding dress, miss Burton responded with a smile: "this process is very interesting."

In fact, for the sake of confidentiality, the design and production team of the wedding dress had to be compressed to 15 people.

The evaluation of Sarah Burton has always been related to low-key and honest.

Since graduating from university in 1996, she has been following Alexander McQueen.

Compared with her predecessor, the 36 year old female designer is both modest and humble.

McQueen, of course, is also an excellent person, but his polite appearance can not hide the frenzy of restless soul and complicated and difficult thinking process.

Why did McQueen think of Sarah as such a person who had the opposite character to him as the most trusted assistant?

The answer is two people's equal love for clothing, craft, history, art and film.

Trust and loyalty are also indispensable.

Alexander McQueen is very demanding for team members' loyalty.

Simon Ungless, a professor of fashion department at the San Francisco Institute of art, is the best friend of McQueen. He said: "Lee (McQueen nickname) is very alert to people.

He will test his friend's loyalty. Once you think you are not qualified, you have to leave.

In the mid 1990s, Ungless was a dyeing and printing teacher at the central Saint Martin Institute. He introduced Sarah Burton to McQueen as an intern.

On Monday's McQueen retrospective, Sarah publicly thanked him: "if it wasn't for Simon Ungless, I wouldn't be standing here today."

Because Ungless and McQueen have a lot of personal relations, Saint Martin's students often get close to him.

In his eyes, the creativity of young designers is the stimulant of London fashion industry.

But when Sarah Burton asked him to pull a line with McQueen, he thought that the two would not spark.

Sarah is a native Manchester girl. Ungless thinks she is too mild: "most of Saint Martin's students are very publicized. They will deliberately make themselves crazy, make the design strange, but they are not very attentive to their studies.

But Sarah is a three good student with first-class hand painting ability, which is incredible for today's students.

She is passionate about research and knows how to plate theory into practice.

Ungless also remembered that when McQueen finally met him, he said, "Sarah gives me a sense of security. We have a tacit understanding. Her talent is beyond doubt."

At that time, Sarah was responsible for the design of the McQueen garment series. McQueen also gave the Italy manufacturer's resources reassuring to her, and the two were very sympathetic.

Take charge as chief of

On the eve of McQueen's funeral, Ungless met Sarah again.

He was surprised to find that after so many years, Sarah was still the Sarah of that year: "she was as warm and friendly as ever, not being polluted by this flashy circle."

Speaking of the princess's wedding dress, Ungless calls it the perfect masterpiece: "the design is just right, adding more points, but reducing the number of points."

It reminds me of the heyday of McQueen. "

He also advised Sarah to be independent: "she has the power to get rid of the shadow of Lee.

There will be plenty of female customers who will love her designs.

This year was an incredible year for miss Burton, but she did not adapt herself to the life surrounded by the glowing lights. It was called a heartbreaking tragedy.

After the death of McQueen, Sarah often doubted whether he was able to take on the responsibility of the creative director, and the sudden success had disrupted her personal life and child plan.

But speaking of this royal wedding, Sarah felt it was a pleasure to be involved.

The ultimate candidate for the design of the royal wedding dress is due to the princess's trust in her.

From the very beginning, Alexandra Shulman, editor in chief of the British edition Vogue, recommended that Kate Middleton take the McQueen fashion house as the first choice of wedding dresses, but eventually Sarah was good at listening and got the trust of the princess.

Through listening, Sarah understood the thoughts and needs of a young girl in a special position, and finally presented the perfect wedding dress.

Insiders familiar with the production process said that after the end of the March McQueen autumn winter show, Sarah began to design the wedding dress. The efficiency was really amazing.

McQueen executives carefully avoided the topic of the new princess, so as not to make people feel "climbing up branches".

But if we can design more clothes for Kate, it will not only promote the popularity of McQueen fashion house, but also help Sarah separate from McQueen's reputation.

Surprisingly, those designs that show the dark side of McQueen and bring him the highest reputation are Burton's least favorite.

Another question: will Sarah leave the McQueen fashion house and climb the branches?

Recently, it is reported that Bernard Arnault, chairman of the LVMH group, has thrown olive branches to her, putting her name in the top of the list of candidates for the new design director of Dior, and the mystery will be unveiled within a few months.

Looking back at the painful experience of Alexander McQueen in Givenchy, miss Burton might refuse the invitation of Dior.

But more importantly, this is another test of her loyalty.