Textile And Garment Develops Its Own Brand &Nbsp; Export Orders "Small Step Jogging".

Order

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In the first four months of this year, the export volume of textile and clothing products in our city showed a downward trend.

Yesterday, reporters from Quanzhou entry-exit inspection and Quarantine Bureau was informed that, from 1 to April this year, the Bureau inspected the 6350 batch of export textile and clothing, and the value was 181 million 300 thousand dollars.

In response, insiders said that most textile and garment enterprises in Quanzhou increased their product quotes and were affected by cost pressures, and some foreign purchasers reduced their orders.

The sharp fluctuations in prices of raw materials such as cotton have also led some textile and garment enterprises to "decline" long term orders. Under the influence of various factors, the order of textile and garment enterprises in our city has slowed down recently.

The new offer is hard to accept, and the amount of purchase has declined slightly.

"A price has been raised last year, so it is much more difficult to persuade old customers to accept the price raised again this year than last year."

The responsible person of the Department of clothing and foreign trade of the Department of foreign trade, which returned from the Canton Fair, is rather gloomy. "This year's participation in the Canton Fair is mostly a number of old customers. There are fewer new customers coming to the meeting. Some old customers ask for orders based on their quotations last year. After being rejected, they say they can not accept new quotations in the short term and need some buffer time."

Although the price of the product has increased by about 40% this year, Mr. Wu of Shishi one Underwear Co., Ltd. is still worried: "the increase in product quotation only relieves the pressure brought by the cost increase. In fact, the profit of the company has not been greatly improved, and the company's order volume has dropped by about 16% in the first four months of this year due to the increase in the quoted price."

For the textile and garment enterprises, the Quanzhou textile inspection and Quarantine Bureau responsible person analysis, Quanzhou textile and clothing products are mainly exported to Europe and the United States market, last year, Europe and the United States economy gradually improved, local buyers have to fill in inventory, resulting in textile and garment enterprises order saturation.

This year, some buyers consider that the consumption capacity of the European and American markets has not yet been fully recovered. Last year, the inventory was not digested, and the order was more cautious than last year.

In addition, some European and American businessmen have gradually lost their price advantage in consideration of China's textile and clothing products, and began to pfer small orders to Bangladesh and Vietnam.

In addition, many enterprises engaged in textile and garment export, such as Hua Fei clothing, Federation Sanhe and Wanzai garments, expressed concern about the rumors that the export tax rebate rate of textile and garment industry was lowered. "At present, the profit of textile and clothing is 4% to 6%, and export profits have been very low. If the export tax rebate rate is suddenly adjusted, some overseas orders will be lost."

No longer in the middle and low end, we should develop our own brand.

Reporters learned that although Quanzhou is a traditional textile and garment export base, the proportion of products exported at present in the global high-end textile and garment market is still low.

With the continuous appreciation of RMB and the rising cost of labor, the profit margins of OEM and OEM are being eroded and squeezed. For Quanzhou's textile and garment enterprises, only by speeding up product upgrading and taking the route of independent brands can we get better survival and development space.

In this year's wave of price rises, textile and garment export enterprises with their own brands have stronger bargaining power.

This year, Shishi Meng Di autumn has successfully launched its own brand of casual pants into the US market. The price of its products has reached 25 US dollars, exceeding 1 times the average price of the domestic orders sold in the industry.

And the two independent brands and ODM products that rema (China) Limited has been operating this year will raise the price by about 20%.

Because the product style of the company is favored by customers, the new quotation is accepted by most European merchants.

Besides developing independent brands, textile and garment enterprises can also enhance the added value of products by innovating production processes and developing new materials.

For example, the cold pfer printing technology developed by gage has been used to reduce dyeing links and save energy consumption.

The big embroidery technology of Shishi Jian Group has increased the added value of the ordinary basketball clothes and baseball clothes, and the average unit price of the products has been raised.

Hongyuan, which originally made cotton textile as its main product, accelerated the research and development of bamboo fiber and blended cotton textiles, greatly reduced the proportion of middle and low end products, and increased the unit price of export products by more than 25%.