DOCKERS

The DOCKERS brand was launched by LEVI'S in the middle of 1880s, and the targeted customers are willing to associate themselves with high quality life.

Adhering to the tradition and proud history of khaki trousers, the Chinese market has come to the market with the recent trend of khaki trousers revival.

Of the 25-45 year old men in the United States, 70% have more than one Dockers pants, as the No.1 Khaki brand in the US, and Dockers pants sell more than one hundred and seventy million.

As a leader in casual wear, Dockers is committed to fill the gap between jeans and formal pants. Today, the Dockers San Francisco brand has also been developed from a single brand of men's Khaki products to provide consumers with casual wear, as well as comprehensive accessories of various accessories, to become a real "man's closet".

 

The history of khaki trousers is like a fascinating legend.

In 1846, in the hot India plain, British soldier HarryLumsden invented a large pair of trousers for his soldiers in wartime.

The trousers are dyed in deep purple red liquid (a liquid extracted from tea leaves) and form a brown yellow camouflage, which is called khaki in the northern India dialect.

Since 40s, both the passionate sailors and crew, adventurous explorers, or the upper class gentlemen of Hollywood, almost all the men in the world are wearing khakis or twill trousers.

They have been practicing the idea of continuing to the present - the simplicity and comfort of leisure business.

 

The history of Dockers San Francisco brand is also the history of the world with khakis.

LeviStrauss&Co (LS&CO.), the parent company of Dockers brand, began providing khaki trousers to consumers in 1905.

In the three and 40s of last century, the popularity and versatile nature of khaki clothing made it an essential choice for American casual wear. Khaki trousers began to appear in young people and people's lives.

In addition, with Clark gables and Lauren, Bai Kao, Catherine Hepburn and other Hollywood legends began to wear khaki pants for various occasions, khaki trousers became part of the fashion trend.

In the era of rapid change, khaki clothing still has its eternal status even after adapting to the trend.

In the early twentieth Century, khaki trousers became the first choice trousers for British explorers, adventurers and nobles. At that time, khaki trousers were considered to be an adventure clothing and spread from India to Africa, and then spread throughout the whole world.

In 1984, the LeviStrauss Argentina company developed a "sailor inspired" fashionable twill, named after the word "Dockers\" used to refer to seafarers in the UK. In 1986, LS&CO. released the Dockers brand new all khaki trousers.

In the next 20 years, the Dockers brand has received a warm echo in every market that it entered, and became the king without a crown in the consumer's mind.

Nowadays, numerous improved khaki trousers have become an irreplaceable mainstream popularity, and the spirit of adventure that the khaki trousers originally represented by men has evolved into a modern freedom and elegance. It is constantly playing the "Khaki version" of life aesthetics in a relaxed posture.