Under The False Wind, The Dark Industry Is &Nbsp; A Lafite Empty Bottle Sells For 2900 Yuan.

So far, wine experts are still arguing about who is the best wine in the world. However, when it comes to the most expensive wine nowadays, it is not Lafite. So far, it still keeps a single bottle of the most expensive wine record: a bottle of Lafite in 1787 sold 105 thousand pounds. For those who are "not seeking the best but the most expensive" mentality, Lafite is obviously a tool to show the status and quality of life.

Relevant market research reports show that global wine in recent years consumption While demand declined slightly, the Chinese market went against the trend. In 2008, China's wine sales exceeded 900 million liters, and the retail value of the market reached 50 billion yuan. In 2009, China surpassed the United States and became the largest export market for Bordeaux wine outside the European Union. With the further expansion of wine demand and output in the future, the relevant investigation predicts that China's wine industry revenue will exceed 35 billion yuan in 2013 and the whole market. retail The scale is expected to reach 90 billion yuan.

More and more people are starting to pay attention to world famous wine. brand At the same time, all kinds of "Shanzhai" famous liquor rapidly emerged, and the first thing to do was "Lafi".

It is understood that since last year, the AQSIQ has launched a number of special operations under the cooperation of the relevant international brands, and has investigated a number of manufacturers suspected of counterfeiting "Lafi" in Guangdong and Hebei. It is understood that many of the so-called Lafite dealers, not only do not have the qualification of foreign trade. The imported imported Lafite liquor is mostly illegal production from the blending and filling plant of Changli, Shandong and Yantai in Hebei. Relevant customs documents, entry-exit inspection and quarantine certificates are all forged.

At the same time, even under the trend of counterfeiting, even genuine Lafite's empty wine bottle business has also developed into a profiteering industry. It is understood that many illegal traders are now buying empty bottles of famous liquor through the Internet and illegal advertisements. According to the relevant investigation, a bottle of Lafite liquor with a price of more than 10000 yuan can be sold to 2900 yuan.

In January 1st of this year, Shanghai's ASC boutique wine announced that it became the owner of Lafite liquor and the exclusive distributor of DBR Lafite, the French Baron DBR, in China, selling its Lafite Bordeaux wine, Lafite Chile wine, Lafite Argentina liquor and Rafi Ron Docker liquor. The brands include: Legende, Saga, Reserve Speciale and so on.

It is reported that in March this year, ASC held a charity auction in Shanghai, with a total sales volume of nearly 10 million yuan. According to the participants, the highest bidding price was a set of "Chateau" Lafite 1945-2008 vertical years in, which was traded at 1 million 750 thousand yuan.

However, as Li Kui, the only authorized agent with the French side, ASC has been regarded as "Li Gui" in recent reports in some domestic media. In the related reports, in its "only basketball court size" storage storehouse, "the number of products filled with many counterfeit French wine brands can reach up to ten million bottles." Many people in the industry are laughing at each other.

At the same time, some companies with ulterior motives are making use of the public's lack of professional knowledge. It is understood that in March this year, the Lafite anti counterfeiting operation launched in the country, a wine called Lafayette Empire was inspected by the inspectors. Some stalls in a wholesale market in Hangzhou have also been exposed to the sale of the "Lafite Empire" of several hundred yuan a bottle. However, in the relevant brand authorization letter issued by ASC wine industry, the reporter did not find the name of the Lafite empire.

It is understood that the "Lafite Empire" is produced by a French registered "Lafayette" manufacturer, and then by the domestic agent procurement, logistics and commodity inspection declaration. Although the dealer of the Lafite Empire said that the wine was in line with the bilateral trade regulations, the original imported wine was different from the domestic "fake Lafite". However, people in the industry say that this is a kind of "edge ball" behavior that tries to confuse the line of vision by using the non professional nature of the masses.

Insiders say that the Lafite manor produces 200 thousand to 300 thousand bottles of Lafite legend such as Lafite legend (commonly known as "big Lafite") every year in France, its sub brand "Carruades de Lafite" (commonly known as "Carruades de Lafite") 400 thousand bottles, limited production, increasing market demand, and some people's mentality of covying petty gain, which has led to rampant "Shanzhai Lafi".

Cao Zongming, a well-known liquor dealer in Hangzhou and manager of Purchasing Department of the wine store, has contacted many wine lovers and investors. He said that there are mainly three sources of "Lafite liquor" in China: "one is the dealer's own purchase of goods from abroad, and the" Customs "for importing and paying taxes through the normal customs. One is the well-known fake distillery of the underground brewery and counterfeit trademarks. Another is the" edge ball "commonly known as" edge ball ", that is, it is made by some companies registered abroad and imported by domestic distributors. The basic procedures are all, and the brand names are similar to those of" Lafite ".

He said that in recent years, the price of genuine Lafite has risen dramatically, which is alarming. From this year's price situation, Lafite will continue its growth momentum. "At present, we sell" Carruades de Lafite ", the price of each bottle is nearly 5000 yuan, and 5 years ago, it was less than 1000 yuan. This trend is more obvious in the "big Lafite".

Cao Zongming introduced that the Lafite market on the market was dominated by 2007 and 2006, while the Lafite liquor produced in 2009 would not be on sale until October this year.

He admits that although many consumers have economic strength, they are immersed in the longing for famous wines, which will lead to misunderstanding in consumption. "Many customers do not know about the movie, TV and other related information. They always think that the wine in 80s must be the best and the most valuable. In fact, it is often risky for sellers to purchase long years of wine. After all, wine has a shelf life and can not withstand the wear and tear of perennial months. Some customers bought 80 years of Lafite at a high price. They found that the bottle stopper was damaged and the liquor was deteriorated. At last, it was called for a refund. In fact, neither of them wanted to happen.