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The Wedding Birds Invested Hundreds Of Millions Of Yuan &Nbsp To Seize The "High Branch" Of The Finished Product Logistics.

2011/5/23 13:17:00 168

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Finished Product Management Mode Of Wedding Bird Clothing

Invest billions of dollars to build the leading logistics supporting center in China

The total consumption of textile and apparel in China ranks first in the world. The annual per capita consumption of fiber is 15 kilograms, which is higher than the world average. Textile fiber processing accounts for more than 40% of the world's total. Textile and garment exports account for 30% of the world's textile and garment trade, and has always maintained the status of the world's largest exporter of textiles and clothing.

The three "first" data point to a conclusion that in the next few years, China will become the leader of the clothing industry, and for any garment production and processing enterprise, a large country with a population of 1 billion 300 million is definitely an unparalleled "gold mine".

Garment industry calls for garment logistics

With the rapid development of China's economy, the international apparel giant

pierre cardin

Brands such as crocodiles, playboys and domestic brands have been competing in the domestic market to get a slice of cake.

But it is worth noticing that both industry experts and media have paid more attention to the fact that whether the international brand with strong competitiveness or the domestic brand that has been fighting for many years, the key direction of the enterprise development is branding, and the integration of production, wholesale and retail.

management model

。

Most of these garment enterprises need to solve the business of entering, selling and storing the finished garments themselves, and at the same time provide the circulation of clothing materials, semi-finished products and finished products, and track and manage the whole process.

This whole process of tracking is actually a typical supply chain management, and it is also the trend of the future garment industry.

An expert in the industry said that the clothing industry has a very strong overall characteristics of seasonal changes. "From the consumer's point of view, the customer's demand for clothes is more and more fashionable and personalized pursuit characteristics, which is destined for a short period of fashion market. If you want to occupy the market, the reaction of the enterprises must be faster."

The characteristics of the industry determine that the logistics field in the rear end of the garment enterprises must have efficient logistics service ability.

Misunderstanding of clothing logistics in China

In addition, clothing enterprises attach importance to logistics as well.

The traditional fashion industry has a single channel form and does not need to spend a lot of energy to maintain, so the importance of logistics management has not appeared. However, with the competition way gradually spanning from cost competition to market competition, garment channel competition has begun to receive the attention of enterprises and even industry.

Relevant information indicates that the channel construction of garment enterprises in China started in the early 90s of last century, and has begun to take shape.

However, many garment enterprises neglect the basic construction of logistics and distribution, while some enterprises lack knowledge of channel expansion and logistics, and fail to regard logistics distribution centers as the basis for the expansion of enterprise scale. These two types of enterprises can only be marginalized slowly.

And experts also pointed out that even if there is a logistics distribution center, but due to the lack of computer and modern technology applications, in handling inventory, purchase, shipment related information, manual operation, leakage, error, error occur frequently.

It is noteworthy that most domestic garment enterprises have not yet achieved the interconnection of computers, which has also greatly hindered the efficient and smooth operation of logistics.

Between headquarters and various channels, information pmission between channels and channels is slow and the accuracy is poor. Enterprises can not adjust production and adjust goods in a timely and timely manner according to the market and market changes, which may delay sales opportunities or lead to backlog of products, which greatly affects the efficiency and economic benefits of garment enterprises.

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Quick response to logistics distribution of wedding birds

To seize the opportunity in the domestic market, "

Wedding bird

"The group has launched a leading logistics distribution center project in China.

At present, with the help of professional strength, the news birds set up a supply chain system with rapid response as the core, providing efficient logistics distribution services for terminal stores.

The continuous optimization and upgrading of supply chain and logistics capabilities laid the foundation for keeping the industry leading position.

It is understood that the project is a multifunctional, cost-effective, economical and practical automatic distribution center with warehousing, picking and distribution. Its technical content and automation level are few in the domestic apparel industry, and it is the first domestic integrated international superimposed system.

The average order response time is 3-5 hours, and the throughput capacity is 50 thousand. It can meet the distribution needs of 3000 stores and 5 billion yuan per year.

The news bird bird logistics distribution center adopts the international sophisticated automatic hoisting line system, the domestic leading automatic picking equipment, highly intelligent information warehouse management system technology, is the most complex, the most automated and the most advanced clothing product logistics system in the domestic system, and the total investment of the first phase will reach 100 million yuan.

From the above, we can see that the good news bird group not only aims at industrial scale, internationalization, modernization of management, professionalization of the team, and socialization of shares, but also strive to become a leading and internationally renowned apparel enterprise in China.

At the same time, logistics and supply chain system construction has also been in the forefront of the industry.