Never Forget To Integrate Strong Brand Resources &Nbsp; Buy "Super World Clothes".
Recently, Hunan can not forget the acquisition of Clothing Co., Ltd.
Super World suit
The press conference was held ceremoniously, which signifies that the company has taken an important step in integrating the strong brand resources and implementing the multi brand group development strategy.
"Super world suit" was founded in 1989. It was originally an obscure small workshop type enterprise. Under the leadership of director Hou Xiang Ping, after more than 10 years of arduous pioneering work, the "super world suit" has developed rapidly into a famous brand enterprise that is famous for three Xiang and affects the whole country by the tide of reform and opening up.
The annual output value increased from about 1000000 yuan in 1994 to 2002 yuan in 250 million yuan, and its own assets increased from less than 2 million yuan to about 60000000 yuan. The enterprise developed from a single garment processing plant to two branches in Beijing and Shenzhen. It integrates R & D, production and sales, forming a large garment company which is mainly made up of top quality suit products, shirts, T-Shirts, jackets and leather products.
"Beyond the world is a kind of spirit", that is, clothing can shape the soul, give every super world suit a dream, grace, passion, romance, unity of God, perfect match.
In 1996, the "super world suit" was registered in Hongkong; in 2001, it passed the China Import and export commodity inspection center and the British Moody's quality management system certification; in 2002, it became the Chinese football team to take the world cup dress; the two consecutive China Golden Eagle Art Festival was awarded as the award dress; the TV advertisement was launched on CCTV and Phoenix Satellite TV; from 2001 to 2002, the "super world dress" successfully participated in the ninth tenth China Beijing International Fashion Fair, and invested a lot of advertisements in the central mass media, becoming one of the famous men's brand names in China.
In 2001, the authoritative organization assessed "super world clothing" brand non type assets amounting to 181 million yuan.
However, due to the rapid expansion of the scale of enterprises, the rapid development speed and other reasons, enterprises are becoming more and more serious.
Capital chain
Serious rupture, from then on, no glory.
Since 2005, "super world clothing" has gradually faded out of the market.
Luo Meiyuan, chairman of the company, can not forget the strong sense of social responsibility and give advice to his superiors. He can not forget the company's acquisition of "super world clothes" and has been strongly supported.
This year, we can not forget that the company reached a brand takeover agreement with the super world, and completed the acquisition of the "super world" 57 trademarks, and was recognized by the State Trademark Office.
I can't forget that by virtue of our financial strength and the successful experience of 20 years of brand operation and cultural accumulation, we have opened the revival of the brand of "supermarket clothing" and become a member of the brand family.
I can't forget that clothing company is a leading brand in Hunan's clothing industry.
It has a modern garment industrial park with an area of more than 100 mu. It has introduced the most advanced equipment in Japan, France and Italy. It has about 5000000 pieces of business men's wear, women's wear and casual wear, and a large garment enterprise with annual sales of 800 million yuan and profits and taxes exceeding 100 million yuan.
It has won 100 awards including Hunan famous brand, national inspection free products, well-known trademarks in China and so on. It has achieved 6 consecutive years of output value and 30% sales growth: it has entered 5 consecutive years of "double hundred strong" enterprises in China's apparel industry.
The acquisition of "super world" is a prelude to the multi brand strategy. It is a social responsibility to forget.
"We are fully capable of starting, activating and reviving the brand of super world clothing, and we can not forget the financial power, team creativity and market," Luo said.
network resource
As well as cultural accumulation, revitalize the brand stock, activate the brand potential, integrate the advantageous resources, and make it strong enough to forget the "brand group" and further play the leading role of the company in the adjustment and upgrading of the garment industry structure in Hunan.
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