Counter Reception Skills: "Men And Women Are Different"

Customer presence "

As an ordinary consumer, I share the same hobby with most women -- shopping.

But in the process of visiting, people often encounter embarrassing scenes: when they are enjoying the dazzling goods or the goods that have just not been seen at the counter, the salesperson immediately comes up and asks them one after another.

Under these circumstances,

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Counter reception skills: "men and women are different"

As men and women differ in their physiological and psychological development as well as their responsibilities and obligations in their families, there are great differences in the psychology of purchase and consumption.

Male consumers usually have clear goals before buying goods, so they have rapid motivation in buying process and have strong confidence in their choice.

When several buying motives conflict, they can also handle decisively and make decisions quickly.

In particular, many male consumers do not want to "haggle over each other" and do not like to spend a lot of time to choose and compare. Even if the merchandise is slightly defective, they will not pursue it as long as it does not matter.

Male consumers are not as strong as women in the central environment of buying activities. They generally emphasize the utility and physical properties of commodities, with relatively weak emotional appeal, few impulse buying, and few returns.

In view of these characteristics of male consumers, salesmen should actively and enthusiastically receive, actively recommend commodities, introduce in detail the performance, characteristics, use methods and effects of commodities, so as to prompt the completion of pactions and meet the psychological requirements of male consumers.

During the purchase process, female consumers are easily influenced by emotional factors and environmental atmosphere. An ad or a group of people rushing to buy scenes may trigger impulse buying among female consumers, especially young female consumers. Therefore, it is more common for female consumers to regret and return products after purchase.

At the same time, female consumers emphasize the appearance and beauty of goods, and pay attention to the practicality and specific interests of commodities.

When buying goods, it means that the products are perfect, with the sense of the times, in line with the social trend, and the value and interests of the goods from the practicality of the commodities.

This is the reason why female consumers go to the east store to enter the West store, pick up and pick up and pick up, and fail to buy the determination.

Therefore, when the receptionist receives female customers, he needs more enthusiasm and patience, and provides more thoughtful and meticulous service. Do not rush to deal, give them enough time to choose and compare and satisfy their realistic psychology.