Network First Matchmaker Gong Haiyan: Serious Marriage Is Rigid Demand.

I married myself and made a fortune.

In October 8, 2003, a graduate student was raised by himself.

8 years, from 1000 yuan to 329 million dollars, create this.

Website's original intention: solving personal problems

Gong Haiyan, a talented girl at Peking University, a master of Fudan University and a Chinese online matchmaker, has many identities.

She was born in a poor peasant family in Taoyuan County of Hunan Province in 1975. She earned tuition by selling ice bars every day. When she was in high school, she dropped out of school and started a small business. After 3 years, she returned to school and entered Peking University in the first place as a county liberal arts scholar. When she studied two in Fudan University, she founded Jiayuan dating website with 1000 yuan.

Recalling the motive at that time, Gong Haiyan described it with "momentary spirit", which she said was also "to solve her own life events".

Gong Haiyan, who was 28 years old, was anxiously searching for the right people in the rush of his family. The newly rising dating website became an important channel for her.

Gong Haiyan had been deceived two times by marriage dating website. It was the two time that she was deceived that led her to set up a serious dating platform for marriage and love.

"At that time, I didn't expect to do this. I read and manage the media. At the beginning, I just wanted to use the website to practise my hand, and at the same time provide a platform for myself or the postgraduates."

Gong Haiyan said he would do it.

At that time, she also had nearly 40 thousand yuan in her hands when she was tutoring in Beijing University.

So she took out 1000 yuan, produced a simple webpage, and began to lobby people to send information to her.

"At first, they were basically my friends and classmates.

Web pages are also very simple.

At first, it was a master's degree in Tongji Medical University, and then a male doctor in Shanghai Jiaotong University.

Gong Haiyan recalls.

Gong Haiyan's "willful choice" not only made her gain material wealth, but also made her a happy marriage.

"Ha ha, he is actually a member of our website. He met me at the meeting and sent an invitation to me online. It feels good to meet."

Talking about his husband, Gong Haiyan laughed. "After more than a month, he used his car to carry out my marriage registration. It cost 9 yuan.

My friends laughed, "we are old houses caught fire, burning very fast."

Road to entrepreneurship: abandon temptation and welcome change

The operation of the website is getting better and better, and Gong Haiyan's pace can not stop.

Even after the website has already had a lot of influence, Gong Haiyan has no definite intention, but "make it a social practice" so that he can give himself extra points when he is looking for a job.

However, the idea of "bonus point" is just the opposite.

In 2005, Gong Haiyan was faced with employment, but almost all the interviewing agencies offered to turn off the website.

Some people say, "why don't you do it yourself instead of letting others do it?"

At the crossroads of "Jiayuan" or "no", Gong Haiyan received an e-mail from across the ocean. An American couple wanted to buy Jiayuan by 5 million yuan.

In retrospect, this is still a very big temptation, even though 5 million, even then, Shanghai was only a good place with a 100 square meter house.

Gong Haiyan even dared not agree to the interview. "I dragged the mail directly to the blacklist.

If you can't resist temptation, stay away from it and don't allow yourself to make mistakes.

Soon after he refused to buy, Gong Haiyan met Qian Yongqiang.

In May 2005, Gong Haiyan received an e-mail from "old money".

This old money is Qian Yongqiang, vice president of New Oriental.

A few days later, Qian Yongqiang flew from Beijing to Shanghai.

"We talked for an hour in the coffee shop on the 54 floor of Jinmao Tower, and no agreement was signed. After he returned to Beijing, he netted two million yuan for the website."

The visit of the old money made Gong Haiyan somewhat hesitant.

When the website was launched, a server and several computers were enough. With the rapid growth of its membership, Gong Haiyan's money invested in servers and bandwidth also increased dramatically.

After spending all their money, all her husband's money was put in.

Her working hours are getting longer and longer. First, 8 hours, and then 12 hours later, she often stays up late. "I used to be very fat, because this website has lost 28 pounds."

After getting 2 million yuan, Gong Haiyan rented the office in Xuhui District, Shanghai, and the departments of art, technology, customer service and market were set up successively.

Gradually, Gong Haiyan's prospects are more and more bright: in the 4~5 month of 2007, Jiayuan gained 40 million yuan of angel investment from the New Oriental three bit old Xu Xiaoping, Wang Qiang and Qian Yongqiang and the 10 million dollar venture capital of the famous Vc firm Qiming venture.

The road of listing is bumpy: serious marriage is rigid demand.

Jiayuan is the most serious website for dating and dating, but how to be "serious" has become a problem.

After the cherished love, Jiayuan also introduced the authentication system of the Ministry of public security, which can enhance the credit level by registered users.

This expenditure alone is 600 thousand annually.

Another way is manual verification, "our customer service personnel need to see a seal," Gong Haiyan said.

Those sensitive words such as "married" or "one night stand" and even letters like "toads" may involve insulting words. Once the owners of these letters are added to the blacklist, the background of Jiayuan will automatically screen users according to the IP addresses and the phone numbers involved.

Looking at this now, this seemingly romantic career is actually "a very tiring thing."

Although 100% of users are willing to pay for the attention of the opposite sex, in fact, only 5% of users provide substantial revenue for their online value-added services.

The media revealed that "this embarrassing situation has made Jiayuan, although it has been operating for nearly 7 years, is still in balance."

However, in the prospectus, Jiayuan disclosed that its net income from 2008 to 2010 three years was 27 million 600 thousand yuan, 63 million 900 thousand yuan and 167 million 600 thousand yuan, respectively, according to the US accounting standards.

The net profit for the same period was RMB -1390 yuan, 5 million 700 thousand yuan and 16 million 700 thousand yuan respectively.

This century Jiayuan listing road is extremely bumpy, which experienced "IPO night change the prospectus" and "the first day of the market break", Gong Haiyan is confident, she said: "I think the value of the company is not IPO proof, we will soon give investors confidence, will create value for the company investors."

Investors believe that China is a market, serious marriage and love is a rigid demand.

Jiayuan success IPO, Gong Haiyan also doubled.

According to the issue price of US $11, her price has reached US $15 million 830 thousand.