Director Zhang Rui: BBG Children's Shoes Will Be Interviewed In 2011 Autumn And Winter Orders.

Mr. Zhang Rui, director of BBG children's shoes.

1, first of all, we would like you to give a general introduction of your company's flag.

Director Zhang: Bubble Gummers (short for BBG) is a brand of children's shoes with a history of 60 years under the Bata of the century shoe making enterprise. The adult shoes agent of Bata is a well-known BELLE group.

In September 2006, Liye signed a contract to become Bubble Gummers children's shoes in Greater China. In September 2007, the Bubble Gummers children's shoes officially launched the Chinese market. It was named "China's ten largest children's shoes brand" and "won the brand of China's famous brand children's shoes". "Quality and credibility double guarantee demonstration unit" has been awarded as "national product quality, service quality without complaint customer satisfaction brand", "quality assured, user satisfaction ten best honest enterprises", "excellent green children's shoes products" and other honorary qualifications. In early 09, it was named the top ten children's shoes brand in China in early 09, and the number of records was 0110500600900045 through the Ministry of Commerce.

In 2009, I set up a regional manager and investment team for Nike kids, Disney, Babu and other children's products.

Over the past year, we have developed 15 provinces and 180 new stores in the whole country, and the momentum of development is fast. BBG children's shoes stores and counters are appearing in more and more key cities and shopping malls.

2, what is the main theme of autumn and winter ordering in 2011?

Director Zhang: the main theme of our autumn and winter ordering is improvement and communication.

The commodities we strive to develop are stronger than one quarter per season, and work improves by 1% per day. This is improvement. In order to promote our improvement, we must constantly enhance communication with customers and improve team management ability.

The theme is the focus of our work, but we will not forget that it is a systematic project to make every baby, boy and girl wear our children's shoes. This requires us to grasp every aspect of our work without letting go of any detail.

3, 2011 autumn winter children's shoes altogether several series?

Director Zhang: the children's shoes in autumn and winter are divided into three series: Magical sky, Christmas Journey and snow elves. The theme of this year's global promotion of Bata group is mainly magic. In the autumn and winter children's shoes, there are magic sky series featuring magic elements. This is a highlight of this year's development of children's shoes. At present, in order to welcome the "61" children's day, the company launched the "magic sky happy BBG" promotion campaign in the country, which is also in the hot BBG store and special store.

This year, the development of winter children's shoes made up for the shortage of big cotton shoes last year, and received praise from the north, especially the Northeast market. At the same time, it also increased the sports and leisure styles suitable for South market sales.

These initiatives have greatly improved customer satisfaction and brand loyalty.

4. What different fashion elements have been added to the design this year? Can you talk about the origins and ideas of these series?

Director Zhang: the magic sky series is our new series, mainly around the Bata group's theme design this year. Christmas tours and snow fairies are developed on festivals and seasons.

5. Are there any other projects or activities arranged in this order meeting? For example, training seminars, joining agents exchange meetings? What is the initial purpose of arranging these activities?

Director Zhang: every time we order, we have to arrange seminars and franchisees' exchange meetings. Just as we launched online BBG marketing and joining classes, we have to learn that we can live forever.

We also hope to improve the business and profitability of our customers through seminars.

The franchisee exchange meeting is necessary. The key customers also need to communicate with each other. We also arrange the communication time between different generation and company executives at a time, which reflects the principle of fairness and efficiency. We not only have questionnaires on the order, but also have a special questionnaire survey time for customers to speak freely.

So that we can do our work better.

6. What is the atmosphere of the whole ordering place? What impressed you most when the whole order came down?

Director Zhang: the atmosphere at the order meeting is more intense than ever, and even disputes arise between customers, because the needs of customers in North and South are different; the discussion between employees and customers is also very heated.

There will be more and more customers in order, so our work will be more and more meticulous.

The deepest impression is that our customers are increasingly pressing for our hopes and demands. From this, we deeply feel the trust of our customers. We also feel the burden of overlapping shoulders.

7, what kind of preferential policies will be offered to franchisees and agents if you reach a cooperation intention with your company?

Director Zhang: actually, the discount is relative. The joining conditions of BBG children's shoes are not the best, but it's not the worst. Our cooperation with our customers is to seek a tacit cooperation and cooperation between the two sides. What we are looking for is a customer who can identify with our ideas and regard BBG children's shoes as a career.

The preferential conditions of the company are not static, and the preferential conditions for each joining customer are different. Our preferential policy always tends to those customers who devote themselves to BBG children's shoes.