Edwe CEO Shimizu Yangyi: E-Commerce Will Usher In Gold Rush In The Coming Years.

Shimizu Yangyi: from the figures in recent years, almost every year the growth rate is doubled or even geometric.

Not only the number of electricity providers, the size of the market is growing, the electricity supplier structure has also undergone great changes.

In addition to similar excellence, Dangdang, Jingdong, such a complete network platform business customers, such as Suning, Gome, Daphne and so on the traditional offline platform, brands have also built their own official mall on line, looking for online sales channels and sales growth, and inject new stimulant factors into e-business.

It should be said that the change of consumer habits is a great motivation.

In the past, online sales mainly focused on books, audio-visual, clothing and other low cost areas dominated by price advantages. In recent years, with the growth and expansion of the "house generation", more and more people choose to shop online. Their purchase scope has also extended to all areas of life related, and even products with large consumption amounts such as luxury goods and large household appliances have also been incorporated into the scope of people's online shopping.

It is foreseeable that in the next few years, e-commerce will be the gold rush.

Shimizu Yangyi: This is also a problem we have been exploring for two years.

A few years ago, Dentsu Inc put forward a new consumer behavior analysis model AISAS based on Internet and wireless applications.

The so-called AISAS refers to the consumer's consumption behavior is divided into "Attention attention", "Interest interest", "Search search", "Action action" and "Share share" these five steps.

With this model, we have developed a set of integrated marketing products and achieved good results.

First of all, in the "Attention attention" stage, we plan new and innovative activities, including advertising, vertical media, interactive communities and other channels, and attract the attention of potential consumer groups.

In the "Interest interest" stage, we provide the establishment and maintenance of official micro-blog's public homepage services, supplemented by opinion leaders, word-of-mouth communication, so as to facilitate the pformation of potential users into the ultimate consumers.

In the "Search search" stage, we have a product called Keynet, based on our own research and development of an advertising monitoring system, optimize the search engine keyword placement, improve the efficiency of search engine delivery.

"Action action" stage, we have our own core business, CPA (cost per action behavior billing) CPS (cost per sales by sales commission) and other high return low risk advertising services.

Finally, in the "share sharing" stage, we developed a new product since last year. At the beginning of this year, we have worked with several well-known SNS communities and portal websites, and successfully launched the joint login function. Users can conveniently login to almost all the main e-commerce websites through an account of these mainstream media, and save the trouble of managing multiple e-commerce website accounts.

At the same time, with the help of the superior sharing mechanism of these SNS communities, the products purchased by users will be automatically shared to his friends in these SNS communities, so as to achieve the effect of chain communication.

Of course, all of these services need to be tested by actual results. We have developed a complete set of advertising monitoring system independently. We can monitor a series of data from browsing, clicking, registering, ordering, and through these detailed data, we can screen out the most effective media delivery methods and channels for e-commerce customers.