Exclusive Interview With Ma Chunbao, Marketing Director Of Wild Leopard Brand Children'S Clothing: Annotating "New Life And New Fashion"

Children's wear

Mr. Ma Chunbao, marketing director

Reporter: Hello, director Ma! First of all, we would like you to give a general introduction of your wild leopard brand children's clothing.

Director General Ma: our company is under the banner of the wild leopard brand children's clothing, this is a pair of fairy tales from the wild leopard YEBAO, is composed of "wild" and "leopard", it is full of fairy tale color, symbol of colorful imagination and innocence, pure and innocent child interest.

Among them, "wild" endows contemporary children with wisdom, sunshine and lively cultural charm, while the leopard embodies the spiritual connotation of courage, ambition and pursuit of dreams.

In the sign, green represents healthy life and strong vitality. Yellow interprets children's fun, innocence and carefree childhood of happiness.

Ours

As a kind of artistic behavior integrated with style, structure, line and color, dressing affects children's psychology and behavior to a certain extent.

The wild leopard children's clothing combines the popular elements at home and abroad, and is embellished with popular elements. The overall style is extremely European and fashionable and elegant. The products have the sensibility of childishness, happiness, innocence and sunshine, without losing intelligence, personality, self-confidence and gorgeous rational beauty. They fully display the innocence, liveliness and freedom of children, and strive to become good partners in the growth of children.

Reporter: what is the main theme of the 2011 autumn and winter ordering of the wild leopard brand children's clothing?

Director General Ma: in 2011, our autumn and winter new fashion press conference was staged in Haibo on April 19th. The theme of this order is "new fashion". Its interpretation is: "new life and new fashion". A popular new style and revolutionary journey has been launched. The wild leopard has entered a new era of product development and design. With its persistence and sensitivity to pop culture, it has created a unique fashion style for children and interpreted a new way of life for children.

Reporter: there are several series of clothing in the 2011 autumn and winter.

Director Ma: combined with the theme of "new fashion", the wild leopard has launched two series of children's clothing products integrating the theme story elements, "growing happiness" and "dreaming the future", and put forward 10 themes from the fields of market, design and service in the field of innovation. They are: candy house, happy campus, wonderland, exotic wheat fields, winter stories, fashion English, sports fashion, music dance, jungle adventure, Preety Prince.

Reporter: now more and more children's wear brands will integrate environmental protection into the design. Does the wild leopard brand children's clothing also include environmental protection elements? Or this year, there are other different fashion elements in design.

Director Ma: with the implementation of the concept of "health, low carbon and environmental protection", the wild leopard brand has also injected environmental protection elements, and from product R & D design, raw material procurement, production packaging, terminal sales and a series of processes, through technological improvement, energy conversion, and constantly reducing energy consumption, to gradually achieve the concept of "health, low carbon and environmental protection".

This season's new products combine fashion and leisure style, reflecting the style of returning to the fields and returning to nature. Combining the super fine quality of soft colors with traditional yifi elements and fashionable and innovative details, and creating a new fashion culture.

Reporter: can you talk about the origins and ideas of these series?

Ma chief inspector: as I mentioned just now, we have introduced two series and ten themes of clothing in this order. I will give two themes to talk about the design concept.

The first series: happy growth, in which fairyland, through imaginative fairy tales and legends, brings together the whole world through artless designs.

The fantastic and interesting animal designs create a true wild leopard world. There are also a variety of rare animals printed on cotton t-shirts, long sleeved shirts and jackets or casual pants, tight Bottomwear, matching dresses and long sweaters to create a playful dress. Bright red, lake green blue and mustard yellow make the gray bottom color plate become energized.

The second series: dream of the future, in which the theme of fashion English combines traditional Yami elements with fashionable and innovative details, updating and improving traditional styles.

The essential rhombohedral and grid patterns are interpreted by a combination of soft colors.

The shirts of Oxford are more close fitting, the narrow collar and contrast decoration make it elegant.

Sophisticated trousers and jeans have been added with knee Patchwork and splicing details.

Emblem, sticker embroidery and inlay will turn the classic Yap style into a stylish essential item, combined with soft medium color, fading neutral colors and fashionable fashionable pop colors.

Reporter: are there any other projects or activities arranged in this order meeting? For example, training seminars, joining agents exchange meetings? What is the initial purpose of arranging these activities?

Chief executive Ma: at this order, we also carry out order guidance and terminal training guidance, such as product display, personnel training, sales skills and so on. This interactive ordering has become a platform for us to communicate effectively with the distributors.

Relying on the "Haixi International Fashion Week", the wild leopard new fashion press conference was staged on the evening of 19 in the clothing city. The purpose is to deepen your understanding of the wild leopard products by partners and better grasp the selling selling points of wild leopard products.

On the last day of the order meeting, we also arranged a preliminary understanding meeting for 2012 spring and summer products, mainly through this meeting to collect dealers' ideas and suggestions for spring and summer products in 2012, so that we can have a clearer direction in the research and development of commodities.

Interviewer: what is the atmosphere at the ordering place? What impressed you most when the whole order came down?

Ma director: this wild leopard 2011 autumn and winter new product ordering meeting, more than 200 dealers from the domestic children's wear industry attended the meeting.

Combined with the theme of "new fashion", two series of children's clothing products are integrated with the theme story elements. The wild leopard children's clothing presents a fresh visual feast for dealers, and has been highly recognized.

The atmosphere was warm, dealers were in high spirits and applause continued.

At the meeting, all the franchisees and dealers in the country were very confident. They made the determination and motivation to do well the wild leopard brand. I feel very deeply. This wild leopard brand release lasted a total of 3 days. It strengthened the determination of both the franchisee, the dealer and the wild leopard to create a win-win situation. It also laid a good foundation for the wild leopard to create better performance in the coming year.

Reporter: what kind of preferential policies will be offered to franchisees and agents if we reach a cooperation intention with you?

Chief executive Ma: we will offer the following preferential policies to franchisees and agents who are willing to cooperate.

1, provide professional advice on planning, operation and development;

2, assist in market research, research and analysis, evaluation;

3. Assist to select the best shop location and provide professional shop design and decoration design.

4, provide a certain amount of image painting, product album, price tag, POP, form products, etc.

5, to provide Party B with a unified image of the shelf;

6, free gift shop and display guidance and shop staff training.

Reporter: Thank you very much for accepting my interview. I wish the wild bear brand children's clothing will be bigger and bigger.