Ma Meiyi: The Most Comfortable Luxury Shopping Website For Chinese People

Reporter: why do we turn from traditional shops to fashion retailers?

Ma Meiyi: actually, it is a coincidence.

Because when I left Joyce in late 07, I didn't really say that I wanted to do such a thing. I didn't have many plans to say what I wanted to do. When I left, I only thought about one thing, that is, I want to learn more things, and I want to experience more things.

In Joyce20, I focused on retail sales for decades. Over the years, I started to do it at the age of 20. I learned a lot in Joyce, and I, my parents and designers were very close. We found many brands.

I want to try and see if we can put the experience of brand promotion and operation of a so-called brand experience, not just retail, but also turn it into other forms. This is what I want to try.

Actually, after I left Joyce, I worked as a consultant, worked as a retailer, and participated in a little research on green technology environmental protection technology. I also met my designer friends for a while.

Then, almost 09 years in September, my mother's friend called me and she said you must meet Paul.

I said I was going to travel tomorrow. I'll talk to you again when I come back.

She said no, No. you must see it.

I said no, No. I have to play. I don't want to see it.

Two minutes later, my mother called and she said you must see Paul.

In a word, I finally saw him. In fact, this so-called restrictive website, privacy online, was actually brought to me by ah Paul. After he told me about this, I felt that I had something to do.

So we started a joint venture in 09 years to do this.

In 2010, we met Richard, and the three of us were the best combination.

It began in Hongkong in October 2010 and began selling in the mainland in May.

Everyone agrees well with each other.

A Paul background is to do finance, he has done two or three websites to do the listing, Richard is, of course, technology, technical personnel, these are indispensable for us.

In fact, Richard has been doing Internet for ten years, and he also has experience in doing customer service customer service.

It's useless for you to have a brand. You are useless in organic terms. You really need to know the whole market and what they need. Now the market is customer service, because the most important thing in the Internet is customer service.

Of course, what you sell is also very important, so that your customers are confident that they will come back to buy, that is, service, your goods... So I think this Trinity is very good.

Reporter: familiar guest network is done.

Ma Meiyi: in fact, different customers have different definitions of luxuries.

I think when a consumer is already in this luxury world, in this luxury world, if he has been using it for a while, it will naturally become more and more mature, and what he wants will become more and more advanced.

In fact, the definition of senior to me is getting more and more sophisticated, more and more economic, and less and less loud.

This loud voice is a lot of logo. It's me who tells others. It's you who grabs it out, you express it, not it expresses you.

China's market is so large that consumers at all levels are numerous, which is actually a very good thing.

Because developed markets, like the west, has come to a very complicated level, and there is not much to play, so I think the Chinese market is very interesting because it has many levels.

The so-called luxury goods that we will supply will be a large area.

Reporter: what level is the target customer group of the familiar customer network? Is there a definition?

Ma Meiyi: I think it's a white-collar.

I said before, we have but not only clothing, we will have a trip, there will be food and food in the future, supply to multiple levels of consumers.

Reporter: what impact does the previous growth and experience have on the luxury electronic commerce now engaged in?

Ma Meiyi: in the past 20 years, I have worked with hundreds of international first-line designer brands, which enabled me to learn and understand the Asian market, and how to make the brand succeed and develop smoothly in these markets. I also established a very deep friendship and mutual trust with the brand.

Our recently launched shouke.com customer service network is a multi brand e-commerce platform. On this platform, we can provide a wider selection of product lines than the physical stores, while providing customers with high quality service of physical brand stores.

Reporter: luxury consumption has a high demand for the purchasing power of consumers. Will Shouke.com familiar guest network worry that the age of electronic commerce will impede business development?

Ma Meiyi: I don't think so.

Now, because Taobao is the largest platform, there are endless sales of things, and the price is very attractive to consumers. It's very convenient. We see that most of them are young people on this platform.

But we also see more and more so-called luxury outlets, which sell Gucci, Prada... And the goods he sells, no matter what the source is, he dares to charge thousands of yuan.

If there are more and more online stores, they will tell us that there are many such consumers.

And data show that many Chinese consumers actually buy luxury goods online, but most of them are shopping in Western websites. So I think China has no demand for expensive, beautiful and luxury goods, but now there is no such platform. We hope to make such a platform.

Reporter: what opportunities do you think that this market really has to do?

Ma Meiyi: first, I think the Chinese are very smart and eager to learn, so we can see that China has developed very fast in the past ten years and fifteen years. When a market is mature, when the electronic website and electronic shopping have become one of the modern people's living styles, I think this is a great opportunity.

Second, I always feel that China does not have such a platform, goods, channels, after-sale services, knowledge and experience.

I think China really doesn't have or has, but I think we can really be the biggest. We can directly contact the brand to do our brand partner.

Reporter: do you have any prediction about the future development of the website?

Ma Meiyi: I don't think this can be difficult, because first, every industry has more challenges than difficulties.

Especially now, I think e-shopping websites are young in mainland China, so before it matures, there is no real difficulty, but a challenge. This challenge is how we can use the shortest and fastest time to let consumers understand the truth and the false.

I remember seeing a brand partner, saying that I wanted to be a shopping website. He told me that if you do, I will try to do it with you, then I will be very happy.

Back in Hongkong, my friend sent a website to me and said, look at these bags, you have done these things.

I immediately returned to email to the brand friend and asked him, "did you say you did it with me? How did you do it with others?" he immediately went back and said, "please look at it clearly. This is just a fake. More than half of these are fake. We have never had such a look". How surprised is it? Actually, I said Chinese people are pretty, but you spend a lot of money buying thousands of pieces of luxury goods. How can they be fake?

A brand friend said that there was a new mainland (luxury) website looking for him. He said that he usually had a little anxiety and was more cautious. He told the website that people might not participate.

As a result, the person on the street said, "thank you for seeing me, but you do not supply me with no need. I will have another channel. I will sell it. You will see them on my website" and then go away.

That's a lot.

In fact, it is not because I want to do anything. I just feel that since everyone has such a good market, I should be able to do something and have some sense of mission in it.

Shouke.com familiar guest network has uninhabited sources, channels and after-sales service {page_break}

Reporter: before the mainland, there are already some member luxury e-commerce websites. What is the difference between Shouke.com and them? What advantages do they break out?

Ma Meiyi: what's different is, as I said before, we can subscribe to many big brands, all of which are famous brands in retail. We all have the opportunity to cooperate with them.

You can see that there are very few websites selling the big fashion online nowadays. Even if they are all simple T-shirts, we can really provide some fashion pieces members to us.

Reporter: why not sell multiple brands like traditional shopping websites?

Ma Meiyi: most websites actually don't have time limit, but for consumers, in fact, for a person's mentality, when you think a clothes hang there for a long time, they will feel that I should not buy it, not because it is not good, but because you feel like no one bought it, and how it is still here. It is not very good here, not very good. But when you have time limit, especially for the Chinese, I want to get, I want to grab, I want the fastest, I want the best, I want the most... This "most" word is very important.

In my opinion, six days' time is very suitable for them to concentrate on buying a brand.

We have just started. In the future, we will continue to have more brands. It may be a special field, or there are two, three brands, or four brands.

We just started to think of a two, slowly start, or want to focus.

In fact, we are like a "Joyce", a multi brand retailer.

When you first start, it's a pattern, and the brand may not be the most, but when you are steady, your business will become stronger. Of course, you will have more brands.

Reporter: now the group buying website is also very popular. Is there any possibility of luxury group buying?

Ma Meiyi: I think group buying is more suitable for parity, and it is a lot of things.

If I had the chance to buy a group in luxury, I wouldn't mind trying.

I will not delete this possibility.

But in today's market, group buying is still relatively cheap, compared to the public.

But in fact, brands do not like this.

In different countries and different markets, developing their chain stores or flagship stores, they want to develop in all markets, but not in Europe.

Because I have seen luxury group buying. On Taobao, it is Hermes Berkin, group buying three hundred pieces... Impossible.

We are a new website. We don't want to start doing a lot of these things. It may make consumers feel that we are unjust. So we are doing these so-called traditional models. There are many ways to make consumers feel less need to leave traditional economic. We also have some internal plans.

Reporter: what are the similarities and differences between traditional physical retail and e-commerce?

Ma Meiyi: Shouke.com is a network store that sells high-end fashion brands. Therefore, we must ensure that its shopping environment is also high-end and high quality, must be consistent with the quality of service required by these international first-line brands, and also enable our consumers to feel and recognize this quality.

There are two problems that customers are most concerned about online shopping. The first is the source and credibility of products.

Because the network is directly authorized by the brand to sell online, it can completely eliminate the doubts about the authenticity of the products.

The second key problem is if customers are not satisfied with the order, what do they want to return?

To this end, we have introduced free delivery and replacement service. Customers just call our customer service phone, then someone will provide door-to-door return service, and completely solve the customer's purchase of unsatisfied goods and return to worry.

Shouke.com familiar guest website should be the most comfortable luxury shopping website for Chinese people.

Reporter: what are the suggestions for primary buyers of luxury goods? What are the points for attention in purchasing luxury goods on the website?

Ma Meiyi: I will buy luxury goods on larger websites, but most of them have bought them in Europe and have never tried buying them in China.

Because I do this job myself, I know he has such power to get these goods, so I will buy them.

Buying online luxury goods depends on its background, the founder's background, and the purchase of goods from reliable websites. It is best to choose some classic styles that are not too outdated from style, even if it takes more time to find their satisfaction and are really suitable for their products, not just follow the trend of the website.

For those consumers who are just beginning to experience online shopping, if you have doubts about the qualification of this website, you can call their customer service center directly to inquire about the source, return and refund procedures of the products they sell, and relate to your after-sales service.

If they can provide you with a satisfactory solution, you can buy expensive brand products from this website.

But what I hope to do is that at least the Chinese people will not ask you how you know it is true.

Reporter: will there be a plan to return to physical retail in the future?

Ma Meiyi: actually, I have never been away from traditional retail business. At present, I am still an agent of Italy brand Moncler and run the brand store.

I also don't think that it can only be one of the offline or online modes. There is no conflict between them.

With the change of people's shopping methods today, I believe that in the future, it will be a perfect complementarity to combine my experience in traditional retail industry with e-commerce.

Actually, I am already an old Internet user with many years of online shopping experience. Today I am engaged in e-commerce. I do not feel strange or sudden, but I am full of excitement.

Reporter: before you said that your life was almost plain sailing, did you have a low life?

Ma Meiyi: I have always been a very optimistic person, always more willing to see the good side of things.

For me, life is always full of challenges, and there are many lessons to learn.

I haven't met the so-called "low life". I just learned one lesson from different events.

When I took over the JOYCE in 1997, it was not an easy task at the time of the Asian financial crisis.

It is not just that our company is facing an unprecedented difficulty. The Asian market is facing a disaster.

Many people would say that is probably the lowest time in their lives.

But today, in retrospect, I can even say that I am grateful to fate for arranging me to go through such a difficult situation. I learned a lot from it. How to deal with these crises is unimaginable and unlearned in life.

If there are no lows and tribulations, people will not be grateful and satisfied.

Moreover, through such a great crisis, I have been able to establish more profound friendship and mutual trust with many brands. We help each other in every difficulty and do our best. After that, we are no longer just business partners, but become close friends in our lives.

I also learned more about my father and mother through such a crisis, and my respect and love for them became deeper.

I think this is the most beautiful and precious thing left to me in 1997.

Reporter: do you have any clothing items that you like to collect?

Ma Meiyi: I like to collect anything beautiful and unique.

I like all kinds of suits and beautiful shirts.

Perfect cutting and unique fabrics and materials are most destructive to me. I'll buy one if I see one.

I also like collecting antique watches and jewellery. I like these things that the old craftsmen spent a lot of painstaking efforts and time to carve out. They are as brilliant as art works.

Reporter: where do you usually buy clothes?

Ma Meiyi: I often go shopping in Europe. I like to find new products and brands that I can't find in Hongkong. I often customize clothes in custom-made shops. I like unique things.