Liu Gang: The Net Shop Parent Child Clothing Turns The Rate To Exceed 80%

For 7 years.

Liu Gang was wearing a cartoon after 80.

Preemptive layout of children's wear shop

Belrain's children's wear sales began in 2004.

Liu Gang, a big shopkeeper, was a Post-80 student. After graduating from University, he didn't want to go the same way with others. So he chose Taobao to start his own business.

On the choice of sales category, Liu Gang's choice is unique.

In 2004, the whole

"Intuition.

At that time, e-commerce was bound to be a trend in the future, so it is worth doing.

As for what I did, I thought at the time that the online shoppers were all in the 1980s. After a few years, when they got married, they needed to supply their children with supplies. At that time, they had developed the habit of shopping online.

So we are ready to start, and now, when children's clothing needs blowout, we already have our own territory in the industry.

Liu Gang remembers his original idea.

Liu Gang has done enough.

In 2010, Taobao's sales of children's clothing increased by tens of percentage points over the previous year, and the trend is getting stronger and stronger.

In the past 7 years, the company has just started to make a brand in other shops, even when it is still at the stage of walking.

The inspiration of the children's dress comes from the inspiration of my daughter.

Liu Gang, an eagle in the mall, is keen and bright. In his life, he is a loving and fashionable Post-80's father.

The daughter was born in 2007. In the past four years, Liu Gang has been busy with her shop for a period of time to accompany her daughter.

Because it is a children's clothing shop, Liu Gang often chooses clothes for his daughter.

The little girl seemed to be less interested in her Princess's appearance than Liu Gang's fashion dress.

Once, Liu Gang wore T-shirt printed with the head of Dora A dream, which he bought for himself and his lover's wedding souvenir - lovers' costume.

When the little girl saw it, she asked Liu Gang, "why do you and Mommy have it? I don't have it. I want it too."

Liu Gang was amused by the expression of his daughter's aggrieved, and the lover's T-shirt was put on the little girl's body, and her daughter ran away happily.

"Why don't you do parentage? There are so many Post-80 parents. They love fashion and they will love it very much."

Looking for design inspiration in Korea

With the experience of garment production and the brand influence accumulated over the past 7 years, Liu Gang has full confidence in doing this.

But prudently, he did a certain degree of customer research before he formally put in.

Through customer research, the team has made clear the preference of customers for the styles, colors and materials of children's clothing. Of course, the most important message is that nearly 100% of the customers have shown great interest in parent-child dresses.

"Now people's living standard is getting higher and higher. Parents pay more and more attention to their children's education and material payment, especially the communication and interaction with their children.

Our parent-child dress is mainly aimed at the parents after 80. They value their parent-child education and pursue their individuality. When the whole family goes out to play, it is the best way to wear parent-child clothes.

Knowing that the parents were equipped with a huge market, Liu Gang took the design team to Korea with his own understanding of the latest fashion information, where he looked for design inspiration and returned the model to production.

After the output, take pictures of the shops with your own little models.

At the end of 3 months, the children's dress in the shop was praised by many consumers, and the turnover rate exceeded 80%.

"We have a professional selection process, as well as a precise market test. At the same time, we also have trial marketing on line, to a certain extent, to ensure that the style is more in line with the trend.

It is closely related to young parents' pursuit of fashion and personality.

In addition, we have 7 years of production experience, and the quality of products is absolutely guaranteed.

Liu Gang is optimistic about the future of the store.