Li Guowu'S Entrepreneurial Story Is Simple And Simple.

Owns a large shopping mall in Linxiang, Yueyang.

Lay off shop

In 1994, Li Guowu was laid off.

"At that time, I was only more than 20 years old, my education was not high, and my family was not rich.

Stay at home all day, afraid to go out, for fear that others will despise. "

Li Guowu could not bear to look back at those days.

A father's words woke him from the Decadence: "a lotus root tip was lost in the pond. Which one helped him and managed it?" it rooted itself, grew leaves, opened flowers, and produced Ripon.

From that day on, Li Guowu made up his mind to do that "lotus root tip".

The vast majority of entrepreneurship began to be humble and arduous, and Li Guowu could not escape this fate.

The first money he earned was over 900 yuan from his tea bag, which he had been walking on his nose for 3 months day and night.

"This seemingly unattractive money has adjusted my entrepreneurial mindset and honed my will to start a business."

Li Guowu said.

Then, after market research, he decided to open a food store.

However, things are not so simple and smooth. Parents and friends advise him not to be foolish.

But Li Guowu didn't look at it this way: "I don't think it's possible to achieve goals without taking a risk.

I set up a small eaves shop with an area of less than 15 square meters by virtue of 2000 yuan and two laid-off workers.

Since then, he has really embarked on the road of entrepreneurship.

Carrying pressure on the road, bumpy along the way, Li Guowu's

In order to save time and expenses, he went to Changsha to pfer goods and he shared a car with other owners.

Every time he took a quilt to sleep in the container, the car sometimes got a lot of trouble, so he couldn't sleep well all night.

In order to save money, he used several newspapers to sleep hard and sat down on his way to Guangzhou.

What impressed him most was the 5 move in two years.

In the evening of a year's thirty, the firecrackers in the street rang, and he kept the goods in the warehouse.

Now he is still sad: "I really wanted to go home and have dinner with my parents."

The business of careful management is getting better and better.

More and more manufacturers, wholesalers and agents cooperate with him.

However, new problems have emerged.

"No matter how cheap my price is and how good the service is, there are few people who come to me to shop.

At this point, I feel that business is really hard to do. I really do not want to do it.

He said.

However, success requires not only persistence but also thinking.

"During that period, counterfeit goods were rampant, and a small number of self-employed people had caused a lot of food poisoning incidents because of selling fake commodities.

At that time, I suddenly came up with a bold idea to spend 5000 yuan on the fake and shoddy products they bought.

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This initiative has aroused interest in the central and provincial media and has been reported extensively.

And consumers have accepted Li Guowu and his company thoroughly through this activity.

He said with a smile: "the fate of the store has changed radically, and business is also unusually hot."

Business war

Li Guowu, who is getting bigger and bigger, began to be noticed by his colleagues.

Several state-operated shopping malls are targeting him.

These shopping malls first used price wars, all goods were lower than the price of Li Guowu's shop, and pulled out a very strong banner in the street: "state owned enterprises are not bullied, not cheat. 8 points of interest swept Linxiang, who contend?" and Li Guowu's shop promise is 10 point profit operation.

Li Guowu, who has just taken a firm foothold in strength, is no match for them.

He knew clearly that tit for tat would die badly.

To avoid such competition, he chose to operate in a wrong way.

According to the information from Changsha and Shenzhen, he opened the first convenience supermarket in Linxiang, which was very popular.

Then he quickly opened a shop in the downtown area of Linxiang.

In 2005, the most comprehensive, lowest price and best environment shopping mall in Linxiang was opened, and the shopping mall was crowded for a week.

Although he started the convenience supermarket and followed the crowd after another, Li Guowu had been imitated and never surpassed.

But business wars never seem to stop in business.

Many large supermarkets in the field have stepped into Linxiang to catch up with not big retail cakes.

Li Guowu's supermarket business is suffering from fever.

At the same time, Li Guowu turned his attention to the vast rural areas and implemented the strategy of encircling the cities by the countryside.

In succession, the farmer's supermarket was set up in the central towns such as TAIR, Nie and Yutan, and the first village level small supermarket in the city was built in Han Qiao village, Ding Hu town.

At present, there are more than 200 farmers' small supermarkets under the banner of Fu Village, and they have been incorporated into the market engineering contractors of thousands of villages in the country.

He won the development space for himself, and at the same time stabilized the position of the rich food village.

The two venture

The factory is a hundred years old business model.

This model has proved to be highly competitive in the long run.

Li Guowu has always wanted to make such a layout for his career.

Opportunities are always left to those who care.

Li Guowu seems to have no trouble in stepping into the field of production from the retail business. "Fortunately, we have just got a state-run pickle factory in our commercial system. The serious loss is in a half stop state, and the wages of the workers are not ready to come out.

I heard that I want to run a factory, only three days to determine the overall pfer of pickles factory to me. "

The thirteen Village Food Co., Ltd. of Hunan province was born.

However, Li Guowu took another mess: the company only had a few old vats, without a modern equipment, almost all the core technicians had gone out; pickles were of a single variety, old taste, outdated technology and rough packaging.

He personally worked on the knife. He invited the professors from Hunan Agricultural College and the Chinese Academy of Agricultural Sciences to improve the traditional technology. A new top-level automatic filling and sterilization line was newly developed, and more than 10 new varieties were newly developed to carry out "cultural packaging" for the products.

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What is particularly worth mentioning is that he has traveled around, consulted historical records, collected folk tales about thirteen villages, invited experts from the literary and art circles to discuss and discuss, and finally excavated the historical tradition of thirteen villages from Romance of the Three Kingdoms and folktales.

He put these heavy historical accumulation into the trademark and packaging of the enterprise, so that the products of the thirteen villages are booming in the market.

Since then, a series of brand building activities such as "thirteen villages" cup culture and art rookie selection competition, "thirteen villages" cup and the first Yueyang tourism cultural temple fair have made "thirteen villages" become household names in Yueyang.

Sales of products in thirteen villages rose all the way.

"Three hearts" boss

Li Guowu succeeded, but from appearance, we could not see the bright spots of success.

He is still plainly dressed and living simply.

He was very indifferent to his life, but he was very concerned about the warmth and warmth of others. "Icing on the cake is very good. It's very valuable to save time in the snow, saving yourself, not talking about hardships, helping others, and being happy is the greatest sweetness."

Over the past 15 years, he has arranged more than 400 laid-off workers to re employment, and has launched 3500 activities to help the elderly, help orphans, help students, help farmers and help disabled people. The recipients have been distributed in more than 10 provinces and cities throughout the country with funds of 3 million 500 thousand yuan.

After he was elected the ten and eleven deputies to the NPC in Hunan, he investigated and investigated for the interests of the masses.

He proposed and advocated office smoking ban, and proposed the proposal to build a non-material cultural heritage protection exhibition hall in Hunan province. The proposal to renovate the city's psoriasis and strictly control the proposal of polluting industrial enterprises to enter factories and towns in the villages and towns have received great attention.

Loving people, doing business with conscience, and acting as representatives of public will make Li Guowu's life road wider and wider.

Li Guowu said, "in fact, everyone has a love, and they are willing to talk about their conscience. The NPC deputies will have a public mind, but I have been sticking to it.

This insistence made me stronger and stronger in the face of hardships.