5 Thousand Yuan To Sell Oysters &Nbsp; 2 Years To Create Wealth 5 Million

Character: Chen Jixiong

Duty: Hubei sea, land and Air Hotel

Management Development Company Limited Chairman

Age: 39 years old

Native place: Zhanjiang, Guangdong

Education: Senior High School

Two years ago, Chen Jixiong, a Cantonese, first launched a cheap seafood in Wuhan. At that time, he had only 5000 yuan. Entrepreneurship Capital, only on the Jiqing street, rented only 4 facades of the facade to do the stall business.

Two years later, Chen Jixiong's Hubei air, sea and air hotel. Administration Development Limited (hereinafter referred to as "sea land and air") has developed into a large hotel group with 4 shops, a total of more than 300 seats and 45 rooms.

At the end of July this year, a Hong Kong businessman wanted to invest 5 million in the acquisition of land, sea and air brands. Chen Jixiong thought it was an understated value of the sea, land and air brand and declined.

In September 6th, Chen Jixiong told reporters about the legend of creating wealth by the little oyster.

In early 2004, Chen Jixiong came to Wuhan with his wife and children. He had just experienced the low point of his career - bankrupt in Changsha's food processing plant.

In Wuhan, Chen Jixiong found that the market here is large, "it's better to do business here". He noted that "roast Oyster" is a famous snack in Zhanjiang, Guangdong, but it is still a blank in the Wuhan market. Moreover, the seafood in Wuhan was very expensive at that time, and 1 oysters sold for 8 yuan, most of the people were very high. Chen Jixiong decided to try and make a cheap seafood with a roast oysters.

Do what you say. Chen Jixiong returned to Shenzhen overnight and recovered 5000 yuan.

"5000 yuan to do business, this is really small, the transfer fee can not afford to face." So Chen Jixiong found a facade for sale on the auspicious street, Ruixiang road. The shop was about more than 20 square meters, with only 4 tables laid down.

Chen Jixiong talked to the landlord for a night, and the boss readily agreed. Chen then handed in 1800 yuan rent (600 yuan / month). Then, we bought freezers, microwave ovens and simple tableware. At the same time, Chen Jixiong began to study ingredients himself, and invited friends to his home to taste his charcoal roast oysters, and according to feedback from friends to mix the flavor.

In March 16th, land, sea and air were opened. At this time, Chen Jixiong had only 300 yuan in his hand.

Starting is hard. Chen Jixiong always had some sarcastic remarks in his ear. "I have never seen a Cantonese like you!" and other bosses asked, "how do I address you?" "call me Lao Chen." "You can only call Xiao Chen on Jiqing street."

But soon, everyone changed.

Secret roast goose with fire oysters

In the first two months, the business of roast oysters was rather cold. What really makes the business of land, sea and air boil is the goose that Chen Jixiong has a secret recipe.

The formula of Chen Chao goose is a story. The taste of the goose is very unique. There are 6 ingredients for cooking secret recipe. My friend only told me 5 kinds, and the rest of them was very tight.

"Afraid of secret recipe leaks," he always buys ingredients by himself, and turns to several trains every time. When he walks, he keeps looking back.

After coming back, the friend shut himself up in the room and filled the bags with the ingredients. {page_break}

Chen always wanted to decipher the formula. He used the 5 ingredients he knew and made the goose that tastes much worse.

As a descendant of celebrity chefs, Chen Jixiong has an unusual taste. At ordinary times, he likes to develop delicious food. After repeated attempts and studies of various spices and herbs, after half a year's search, the formula was finally deciphered and the roasted goose was better than the original one.

After two months of operation, Chen Jixiong launched the Guangdong roast, which was the main roast of goose. After the listing, the market was enthusiastic. Every roast goose must be on the table, and the roast oysters were also hot. Chen Jixiong immediately launched the Guangdong dish, which was more developed in Wuhan cuisine. The daily sales volume of small stalls broke through 1000 yuan quickly, and rushed to 3000 yuan at the most.