Three Points Are Destined For Seven Points. - Tu Zheng Yin Tells Tom Lily.
Three points, seven points, and hard work will win.
Entrepreneurship
People who dream can only get back to the end by paying 100%.
Success
。
In order to pursue the entrepreneurial dream, 20 years ago, TU was abandoning the comfort of state-owned enterprises and chose to go to sea to do business. In order to get entrepreneurial experience, he even proposed free work as an exchange, from a self-made peddler and now having 4 companies' assets over 100 million.
Market
Celebrities, Tu Zheng Yin, experienced too much bitterness and bitterness on the road of entrepreneurship. However, as he said, "failure and sweat can only show value and meaning at the moment of success."
Tu Zheng Yin tells the bitter, sour, sweet, and sweet road of Tom Lily's lovers.
God will favour diligent people, and more effort will surely bring more rewards. He asks about the secret of Tu's success. He doesn't talk or cover up, but rather refers to a book lying on his desk. He says four words, "continuous learning", whether he works in state-owned enterprises, or he goes to the sea to start business, or is now in the stage of success. Tu Zheng Yin has a habit of reading for nearly thirty years, reading and learning. That's why he left the road and started to wear clothes.
At the very beginning, the decision to resign from state-owned enterprises was strongly opposed to the decision of Tu Zheng Yin, because in that era, a steady job in state-owned enterprises was equivalent to an iron rice bowl, which was what many people dreamed of. But the heart of being unsatisfied with the status quo still made Tu Zheng Yin insist on his decision. At that time, Guangzhou was known as the paradise of entrepreneurs. Almost all the sea going people in the country had joined the Guangzhou city. The young and vigorous Tu Zheng Yin was one of them, who had been earning big money and did a great job of Tu Zheng Yin to Guangzhou.
The money is going to be spent. He has decided to lower his mind and start from the bottom. He has no experience, no money and no money to learn. In order to learn from his experience, he put forward the requirement of free employment. He came to a garment enterprise to start a small employee, and then he was very tired. He did not think about giving up the printing business. He gradually found out the way of clothing enterprise operation, including purchase, sales channel skills, and so on. He also saw the tremendous business opportunities in the clothing market. Therefore, after having small savings and experience, Tu Zheng Yin resolutely started his own clothing store. At that time, he always had a dream that one day he had to build a clothing brand of his own. No money, no experience.
With its own experience and flexible mind, and constantly learning marketing skills, Tu Yin's clothing store business has been in full swing. It has truly realized its original entrepreneurial dream. It has successfully created the first brand of Chinese sexy underwear, Zheng Li, but with the increasing competition in the clothing industry, he obviously felt the pressure from the market. So he decided to innovate again. Only by innovation can he have a way out. What business is good? Most of the markets for children's wear, ladies' wear and Hanfu are saturated. After a market survey, Tu Zheng Yin chose the "lovers' clothing market", which is still blank, and the share of fortune cake is huge.
Speaking of doing it, after learning from the foreign lovers' market and studying the reality of the domestic sweetheart market, Tu Zheng Yin delighted to see the huge business opportunities hidden in the couple market, and at the same time created a strong sense of national mission for China's lack of professional lovers' brand. He decided to make a clothing brand of his own and create a professional lovers' brand that belongs to China.
In 2005, with the development of the brand agent as the guide, the Guangzhou couple's clothing brand, which was launched by the Tu Zheng Yin Printing Co., Ltd. of Guangzhou, was deeply exposed to the fashion trend of the international fashion lovers market. Tom Lily's costumes, with their own personality, walked into the Chinese consumers with the core of "warm, romantic and harmonious" brand and created brilliant achievements in the history of clothing sales in a short time.
In 2007, Tom Lily opened his flagship store, and now he has been crowning the crown.
By 2009, Tom Lily had successfully developed more than 1000 Internet agents.
In 2010, Tu decisively abolished hundreds of stores that had different network sales prices. Although sales were affected, they increased the brand image, ensured the price unification of online and entity stores, guaranteed the interests of the entities' franchisees, and promoted the brand development. In 2011, they promoted the Tom Lily brand globally and realized the goal of Tom Lily's international line. Tom Lily's animated cartoon, which was based on two cute little lions of Tom Lily, was in preparation. This marks the arrival of the era of domestic couple costume brands.
It is hard to start a business, and at the same time, it is full of fun in the arduous pioneering process. You can achieve your life value only by striving for yourself and striving for more.
Tu Zhengyin said, "three points are doomed, seven points depend on hard work, love to fight will win, and is willing to work with all entrepreneurs to encourage!"
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