Material Wang Luping 1: Search Fashion Style Has Become A Major Cause.

Founder

Lu Ping Yi

On the basis of 3000 yuan and 5 years, Lu Pingyi, 29, has become the head of the company that has the largest and most avant-garde fashion design network platform in China.

He resigned from his job as a software engineer and devoted himself to the establishment of a software engineer.

At the end of the month, another information website will soon be on the line.

He also led the entrepreneurial team to help the sweater industry in his hometown.

Business opportunities in "accident" search

In the 80s and 90s of last century, the Qingpu Tong Tong sweater industry was flourished, and the local parents of Lu Pingyi also engaged in sweater weaving.

In 2000, Lu Pingyi was admitted to the information and computing science specialty of University of Shanghai for Science and Technology. He often went home to play games on the computer. His mother would nagging a few words: "don't patronize the computer, you can help me find the sweater style on the Internet."

He did it in accordance with his words, but to his disappointment, there was no ready-made clothing pattern at the time, but under the helplessness, he could only download some stars' dressing patterns and deal with them.

So Lu Ping suddenly showed a bold idea in his mind: why not integrate these clothing styles and provide them to those in need?

Sideline change

Lu Pingyi was so excited when he thought of it that he immediately put this idea into action.

In December 2004, he set up a "fashion website" by using his major, which was the only clothing information website in China at that time.

At first, he went to work during the day and went home to search for clothing materials on the Internet.

When the website collected 1000 pieces of information, Lu Pingyi tried to post and sell at various clothing forums.

To his surprise, on the first day of the line, a customer registered 500 yuan to become a member of the website.

While expanding the website to earn extra money while working, Lu Pingyi's idea is very simple.

However, one day in 2006, when he accidentally searched the web page, he accidentally discovered that 4 similar websites appeared on the Internet.

Looking at the business opportunities they discover, they are now in the hands of others.

So the more he thought about it, the more unwilling he decided to quit and start his own business. In 2006, he founded the Shanghai Yi Shang Information Consulting Co., Ltd.

"Light commander" pformed into a large family

In order to get the most popular style picture, he took part in the photographer to sweep the streets around the world, and published some of the most fashionable fashion press pictures. After that, he published the 5000 pictures on the website.

"If the enterprise alone does the material collection work, the cost will be very high, we will do these things for them, and then provide them selectively according to the needs of different customers."

Lu Pingyi told reporters that his website has also become the first choice for many large companies to design clothes and look for materials. Now, Bosideng, seven wolves, Pierre Cardin, and American and other more than 10 thousand large and medium sized brands have become their perennial partners.

In 5 years, he has revised and upgraded the website 5 times, with more than about 400000 registered users, more than 10 thousand paid members and 60 million visitors.

The daily click rate is as high as about 800000 times, and the number of enterprises coming to visit is more than 30 thousand. The total number of registered enterprises and designers is as high as about 400000, and its annual output value reaches 4 yuan per year, reaching 20 million yuan.

Help hometown seize business opportunities

Lu Pingyi has also set up "shoe design information network" and "international luggage design online".

More than 3000 famous shoemaking enterprises such as "Red Dragonfly" and "rich bird" have become users of his website. Nearly 90% of the large and medium-sized luggage enterprises in China are also registered in his website.

The cause is bigger, but Lu Pingyi's parents are still guarding the sweater business.

"Since the family is not willing to let go of their old business, since the villagers are still working hard to develop the sweater market, I will apply my skills to do more for my hometown."

Lu Ping said that he wanted to help local sweater products embark on the road of e-commerce, leading local knitting enterprises to seize new opportunities.

His ideas also coincide with the incubator project of the Qingpu District Science and technology entrepreneurship center.

Thus, with the advantage of Lu Ping's team, Qingpu district is building a new e-business platform, "China sweater net", which focuses on providing information, design creativity, trade supply and demand information for small and medium-sized sweater enterprises to achieve resource sharing and interaction.

Opportunities for those who care.

Over the past few days, Lu Ping has been busy working overtime to recruit new people and build new websites.

At the end of this month, the jewelry information website will soon be launched, and by the end of the year, the home textile information website will also be launched.

Lu Ping seldom goes shopping, but he is very clear about the current fashion.

"It can be no exaggeration to say that the brand of luggage that we see in the Oriental Shopping Center is basically our customers.

90% of the domestic designers of fashion design will download teaching examples from our website.

From the start of 3000 yuan to the estimated output value of 20 million yuan this year, the original Lu Pingyi did not think, "collecting materials" can also make big money.

He concluded: "as long as we keep an eye on the details of life and do not give up our dreams, there will always be opportunities."