Good Music Buys CEO Li Shubin: Celebrity Endorsement Is The Progress Of Brand Management.

Good fun buy online shoe city CEO Li Shubin

Compared with traditional enterprises, the business enterprises only have different sales channels. In fact, there is no real difference.

The importance of brand value to Internet Co or traditional enterprises is self-evident.

Brand uniqueness, brand awareness, brand culture and unique status in the minds of users are the problems that every enterprise must face in building brand.

In today's chaotic electricity business, how to stand out in the competition is also very important for e-commerce enterprises.

In the face of the big Internet Co inviting celebrities to speak for themselves, the reporter contacted CEO Li Shubin, who is a good buyer of online shoe city. In his understanding, Li Shubin said, "although China's e-commerce market is still in its development stage, many enterprises have passed the line of life and death through their own efforts, and gradually show the embryonic form of the development of a mature company.

The crazy development of the past means the arrival of meticulous operation, and the establishment of corporate brand will be particularly important.

In the development of great companies, it is easy to see that every company has its own unique brand culture.

The establishment of brand can enable enterprises to stand out from the industry and attract more users' attention.

"In the establishment of brand culture, celebrity endorsement is the most direct and simplest way.

Stars can pay more attention to products by paying attention to celebrities through their own influence.

Especially in the e-commerce market, because the general online shopping users are quick to contact and are willing to integrate into the Internet emerging things group, so if the enterprise can choose a star endorsement with the company's corporate culture, there will be great benefits for the spread of the brand.

Li Shubin, CEO, continues to say, "celebrity endorsement can not only bring the corporate brand faster and more directly into the user's mind, but also generate the corresponding brand premium.

A LV bag with a low cost can be sold to tens of thousands of yuan or even more than ten thousand yuan, which is the effect of brand premium.

Personally, it is believed that since the domestic e-commerce has not yet formed a fixed form, the brand communication by celebrity endorsement should be considered as an exploration of Internet Co, but in general, it should be a great step forward for the whole Internet Co brand development.

When asked if there was a plan to invite celebrities to endorse the online shoe city, Li Shubin smiled and said, "after 4 years of development, good luck has been basically stable. Fine operation and brand building have also been put on the agenda.

For specific brand strategy and whether I will ask for celebrity endorsement, I can only say that it is not possible to exclude such a possibility, nor is it convenient for me to disclose specific strategies and plans.

But it won't take long to believe that everyone can see the "big action" of good buy.

Analysts say that celebrity endorsement is indeed the simplest and most direct way to brand communication, but how to further fine operation requires more business companies to explore.

The development of good shoe online shoe city has always been known for its robustness, but the brand operation of good Lok will bring you some kind of shock.