Lang Di Han Shenjun Interpretation: Custom + Clothing Men'S Clothing Brand Road

Customized + clothing for men's custom Road

Lang Lang Di Garments Co., Ltd., a predecessor of a foreign trade oriented clothing business, after learning Japanese Han Shenjun entered the enterprise, the company has carried out drastic reform. The direction of reform is clear, that is, we need to complete the dual track system of internal and external sales, and introduce the private brand of advanced customization.

"The direction adjustment of enterprises is bound to be affected by two factors," Han Shenjun said. "One is profit driven, the other is the qualitative change of enterprises' understanding of the industry."

Like all foreign trade companies, Langdi is well received in China's reform and opening up. In 2008, Langdi group ranked second of China's textiles (clothing category 443) exported to the United States, and the output of 600 thousand suits each year. "The advantage of foreign trade enterprises is that they smell the trend of international industrial change earlier than domestic companies," Han Shen Jun said. In the years before the global financial crisis in 2008, there were many overseas customers who had maintained many years of cooperative relations to give advice: "a large number of orders will be less and less, and small quantities and varieties will be the ultimate way out." Since 2005, the exchange rate and the export tax rebate rate have been adjusted, and the cost of labor and raw materials has been rising. The profits of enterprises have been squeezed to a large extent. Han Shenjun feels that it is imperative to transform the two track system of foreign trade in OEM processing.

What kind of positioning is it to choose in the domestic market? In 2003, a series of visits to Japan and European markets strengthened Han Shenjun's confidence in choosing the road of advanced customization. "Japan and Japan have entered the post industrialization era, and many Western clothing factories have been closed, but some personalized, small batch of customized shops still have a lot of market." In a tavern at MTR station, Han Shenjun and a former Japanese general manager of a Japanese custom tailored shop, while drinking wine, talked freely about the trend of personalized development of men's clothing and the market prospect of personalized customization. The Bistro is a place for me to identify ideas and memorable places, "Han Shenjun laughed.

Another concern is whether the advanced customization business will be a waste of the huge capacity of Randy company. The staff of nearly 2000 employees can easily change to a suit of 100 thousand suits and a single track. "In the European and American market visits, I noticed that tailoring is not like a small workshop in China, but rather industrialized. It can do a certain amount and a certain scale, which further strengthened my confidence, that is to create a customized mode of customization and clothing."

In 2008, Lang Di officially launched its own custom brand UPPER by Rontex (Ya Pang Lang DI), Miyun flagship store, Cui Wei Plaza Shop, and department store opened one after another. In the store, consumers can choose personalized customized businesses or clothing products. Chinese or overseas consumers, through specialized software systems, input body data, choose fabrics, models, handwritten personalized signature, these information will immediately enter Langdi's computer cutting bed to start cutting, plus some hand sewing, suits can be delivered to the customers 7 days as soon as possible. {page_break}