"Duty-Free Shopping Tour" Stubborn Disease Many &Nbsp; Panic Buying Can Continue?

Hainan Islands passengers Tax-free shopping After its trial in May 1st, the policy was touted by the majority of consumers. It also made Hainan tourism and shopping a new trend.

In May 1st, Hainan Islands duty-free shopping policy was formally implemented, and " May day "This is the peak period of tourism in Sanya. In three days, 42 thousand people arrived at duty-free shops in Sanya, and the number of purchases was 5946. The total number of duty-free goods was 8476, and the number of people receiving goods in Islands was 7913. Among them, the maximum daily traffic volume reached 23700 passengers, and the minimum daily traffic volume was 15000. To my surprise, Sanya duty-free shops are not open for business every morning. There are a large number of tourists queuing outside the door. Tourists rush into the shops as soon as the shops open.

"The number of people at each counter is raised, and the number of people in the more than 10 minutes is swept away". This is the scene of the duty free shop in Hainan Island since the implementation of Islands's tax exemption in Sanya.

Family of blood Rush to buy play

Around 8:30 a.m. on May 1st, the staff of Hunan affinity travel Hainan branch rushed to the duty free shop in Sanya. Although the door had not yet been opened, visitors to the shopping mall had long queues on both sides of the gate. A Mr. Wang from Harbin said that the goods he wanted to buy yesterday and his wife were sold out yesterday afternoon, so they queued up at 5 o'clock this morning.

In order to ensure the safety of tourists, duty-free shops have set up a return channel, and the business hours have also been adjusted from 10 a.m. to 9 o'clock. In order to improve the annoyance of the "Gang generation" who rush into the shops in a rush, the duty-free shops take temporary measures to bring in about 20 consumers every three minutes. In order to ensure that tourists are not crowded in concentrated areas, the duty free shops also guide the guests to turn left after entering the shop. After passing through bags, clothing and clothing counters, and then to two floors, they can go to the first floor to buy the best selling products such as watches, cosmetics and glasses.

Despite the early arrival of these "twists and turns" channels, it is not so easy for tourists to buy duty-free goods. At 12 a.m., Miss Ding, a wandering tourist on the first floor of the duty free shop in Sanya, was wearing a long list of "shopping lists" in her hand, and her face was full of regrets. "All the Swatch limited edition watches that I want to buy and the Ferragamo sunglasses for helping people are sold out."

Since the new deal sets the threshold of tax exempt goods and single quota, 5000 yuan has become a very obvious watershed. According to the statistics of the store, since April 20th, the amount of goods under the unit price of less than 5000 yuan accounted for 92% of the turnover volume, and the proportion of goods under 5000 yuan was 99.6% in the number of transactions. What's interesting is that most tourists are going to L'OREAL, SWAROVSKI and other famous brand goods. Some of the more popular overseas brands are not popular. {page_break}

There is still room for tourist shopping.

Luxury goods bundled with tourism, will tourists be just a temporary passion?

"There are more restrictions. If you go shopping deliberately, the value is not great." Chen Shaofeng, vice president of the Cultural Industry Research Institute of Peking University, said that tourists can take a trip to Hainan for shopping while shopping can be considered more convenient.

"The brand must build a high-end image, and the hardware and software of duty-free shops should also keep pace with them." Zhu Mingxia, director of the luxury research center of foreign trade and economics university, also said that buying luxury goods abroad is a process of enjoyment. It is viewed from the angle of appreciation instead of showing off. The shop assistants are very fond of the products, but they have to wait in line for 2~3 hours in the country. The staff service efficiency is low, and the leather bags are taken away without gloves. The shopping environment is crowded and noisy. If this happens, it will lead to the loss of customers.

Tax exemption is a gimmick, but most consumers do not go to duty-free. "Now it is fresh, but there are also many complaints from tourists. If the expectation is down, the tax exemption in Islands will also be cold." Zhu Mingxia said, this information indicates that the domestic luxury market is very large.

Su Huiyan, an analyst with AI consulting, agrees that the strength of Chinese luxury goods purchases is now 10, while online shopping and overseas purchases can only meet 5. Duty-free shops undoubtedly fill a lot of space, but there is still much room for the market. "Exemption from visas and long distance travel, Hainan's tax exemption policy will attract most luxury overseas consumers back to China."

Chen Shaofeng cautioned that Hainan's tax exemption policy should not let tax avoidance evade taxes. For example, he said that the "parallel imports" electronic products on the market were carried illegally, which in fact caused losses in the state's revenue.

At the same time, some experts said that eating crabs should be slow. At present, the tax exemption in Islands, Hainan has already gained a lot. It is believed that after raising the level of hardware and software, tax exemption will bring greater benefits.

"Duty-free shopping tour" has many ills.

The industry suggested that stagger the peak of holidays and find a suitable time to go to Sanya, Hainan.

At present, the group is strengthening cooperation with travel agencies around the world to create a fast shopping channel for team tourists. Team visitors can make an appointment to shop so that they can get into the store peak and avoid getting together. According to the travel schedule of many local travel agencies in China, the "Hainan duty-free shopping tour" tailored for shoppers will be listed on the festival after the festival. Such as "the grand tour of Hainan", the five day tour of the double flight of Sanya, which rolls out every day since May 2nd. Many travel agencies' Sanya double flying 5 day tours have also decided to join the Sanya duty-free shopping trip.

Inevitably, there are two stubborn diseases in the rush hour of duty-free shops: shortage and queuing.

Shortage has become the biggest worry for Sanya duty-free shops. "Now some clothes and some commodities have been replenishment several times a day," said Hao Wengang, marketing director of the China free group. "Because goods are directly supplied from abroad, they take time in logistics. In addition, there are very few cargo planes at Sanya airport, and larger cargo planes have less impact on shipping. "

The long queue is another chronic disease of Sanya duty-free shops. Besides queuing up in shops, queuing is necessary for purchase and payment. Chiang Kai Shek of Wuhan told reporters that the queuing selection took a lot of time, and the cash register only had one machine and had to line up. "Queuing has been more than 1 hours, and the efficiency is too low."

Journalist viewpoint

Luxury tourism purchases are most popular among Chinese tourists in China, Hongkong, Korea, Europe, Dubai and the United States.

As an unlimited expenditure, tourism shopping has the greatest potential for economic benefits that can be excavated in the components of tourism products. Therefore, many countries and regions with great tourism in the world attach great importance to developing tourism shopping. So far, there are many opinions on the concept of tourism shopping.

From the perspective of tourism, China has now formed a scale of trillions of tourist markets, and the total number of domestic tourists ranks first in the world. But with the large number of tourists, the per capita consumption is very low, which has become a bottleneck restricting the expansion of the scale of China's tourism consumption market.

What should be realized is that tourism is the industry of eating, living, traveling, buying and playing. However, many famous tourist cities in China only have no shopping, or the amount of local shopping is very small. On the other hand, there are many shopping centers in the world famous tourist cities, such as Paris, New York, Dubai and so on, especially Dubai. Shopping is the main factor to attract tourists due to natural environment and cultural tradition.

The development of tourism shopping has gone through a process from nothing to variety, from a single species to a relatively rich one. At present, the domestic tourist cities, due to the importance of developing tourism shopping, have intensified the efforts to develop tourism commodities. Facing the shopping tour with luxury as the leading part, Hainan still needs to upgrade the duty free shopping in Hainan.