Why Does Huge Luxury Consumption Slip Away?

A total of 170 million people have reported spending in China. Luxury goods Among these people, 13 million people often buy luxury goods. In 2010, China's luxury goods consumption reached 40 billion euros. In the next 5 years, China is expected to become the world's largest luxury consumer. What is not satisfactory is that most of the main consumers of luxury goods choose to go abroad to buy or entrust others to buy abroad. How to make huge consumption of luxury goods in domestic demand has attracted more and more attention.

　 Luxury goods

"Once I have a vacation, I will choose to travel abroad. First, I want to go out to distract myself, and more importantly, Shopping Cosmetics are the inevitable choice for every time I buy overseas, leaving aside the problems of quality, which is a great advantage for overseas shopping. Ms. Li, who works in a foreign company, told reporters. Data show that watches, clothing, liquor and other 20 brands of high-end consumer goods, domestic market The price is 51% higher than that in the United States, 72% higher than that in France. The same glasses, bags and cosmetics are nearly 1/3 cheaper overseas than the average in China. People who are pursuing luxury goods find that many luxury goods are sold as "cabbage prices" abroad, and the higher the price, the greater the difference.

The price difference between home and abroad has made more and more people start to buy the needed goods abroad, and the buying and selling trend has also prevailed. According to the survey conducted by the National Tourism Administration, the number of outbound tourists in China in 2010 was 54 million, and tourism cost was $48 billion. Outbound tourists' expenditure was 11 times the expenditure of domestic tourists. Among them, the main reason for the high consumption of outbound tourists in China is shopping, which is mainly luxury goods such as luggage, leather goods and jewelry. Shopping expenditure accounts for more than 60% of total tourism expenditure and is more than US $30 billion in terms of amount.

　　 The main reason for the high price is tariff.

To sum up, there are two reasons why Chinese people prefer to buy luxury goods abroad: first, they cannot buy the same goods in China; second, the prices of domestic goods are more expensive. With the rapid expansion of the international luxury goods group in China, the "buy out" situation has been greatly alleviated, and the main contradiction now is "buy expensive".

The same luxury brand, why is the price difference between home and abroad so big? How do we calculate the difference in price? The Morning Post reporter interviewed a person in charge of a shopping mall in Beijing. He made an analogy to reporters: 100 yuan of goods plus 50% of the tariff is 150 yuan, plus 30% of the consumption tax, that is 180 yuan, and the value-added tax of the import link is nearly 30 yuan, that is to say, not yet placed on the counter, the cost of entering is already 210 yuan. Not only that, there are customs inspection fees, entrance examination fees, credit card fees to the bank, housing and water and electricity charges, labor costs, property expenses and so on. All of these costs will be included in the price of luxury goods. However, the price of domestic luxury goods is much higher than that of other countries. The main reason is tariff. Take luxury goods as an example, the tariff of gold, silver, jewellery and footwear is 10%, the tariff of textiles and finished products such as garments, headscarves and scarves is 20%, the tariff of watches, clocks and their accessories is 20%, the customs duty of high-grade watches with a duty value of 10 thousand yuan or more is 30%, and the tariffs on cosmetics and liquor are even as high as 50%.

　 High taxes prevent building shopping paradise

Because of the high rate of overseas shopping, the phenomenon of double loss of consumers and taxes has caused widespread concern.

Experts pointed out that China's current luxury import tax policy was mainly formed 20 years ago, when many domestic goods were in short supply, and it was reasonable to curb demand by collecting heavy taxes. But the overwhelming majority of goods in China are oversupplied, and the high tax burden has become the biggest obstacle to China's construction of shopping paradise in some cities. Luxury consumption reflects the upgrading of residents' consumption structure and consumption demand. Its definition and scope also change with the development of the times. Many commodities that used to be considered as luxury goods have become daily necessities, and policies should be adjusted at the right time. In particular, at present, high taxes do not really inhibit people's demand for luxuries, but only transfer them to foreign countries. At the same time, they also inhibit the consumption of inbound tourists. Mass consumption has been transferred to other countries through tourism, which not only reduces domestic consumption, but also leads to the loss of state revenue and the sale of goods in regular channels. Reducing the tax rate of luxury goods, though affecting the tax revenue in the short term, is a wise policy choice in the long run. It can not only keep part of the luxury consumption in China, but also drive the development of related industries, such as manufacturing and retailing.

　　 Hainan Islands tax rebate is expected

Shortly after the implementation of the tax rebate policy in Islands, Hainan, a lot of "blood groups" have been eager to get cheaper products. The travel agencies are planning to launch more tourism products for Hainan's tax-free shopping. Reporters learned that the duty-free goods sold in Sanya duty-free shops were exempt from import duties, value-added tax and special consumption tax. The duty-free retail price of the same commodity was lower than the domestic tax price of about 15%-35%.

"Although Hainan has a long way to go to become an international shopping paradise, after all, it has taken a crucial first step." According to the insiders, the implementation of Islands's tax-free shopping policy in Hainan is the first step to eliminate the market price difference of high-end consumer goods at home and abroad. It is also a sharp sword to enhance domestic demand. At the same time, it is also a leap in China's luxury import management policy. It reflects our government's attention to high-end consumer market, will greatly promote the healthy and stable development of high-end retail industry, and further optimize the business form of luxury goods market.