Katie Chairman Ma Qingxuan: 17 Years Of Self Confidence In Home Clothes

This confidence is permeated from the bones, and it is also the most authentic temperament.

It is a spirit of progress and endlessly.

From that look we can lead us to the highest potential and the highest level we cannot reach.

This fashion is not simple.

Ma Qingxuan, a well-known entrepreneur who once contacted another brand of household clothing, said: "all the home furnishing enterprises, his thinking is the most leaping, the most forward-looking, and he seldom visits in the industry." in the industry, he mentioned Ma Qing Xuan, chairman of the board, many people are very familiar with it. The famous brand of the new family, the faction, the family, the flowers, the 21st century, the family, the baby, the super baby and so on, are well-known in the industry.

Among them, the "new family" was the ten largest household clothing brand in China. "Pao Bang slave" was awarded the "Guangdong famous brand" and "flower beauty" was the only designated home clothing product of Miss World Travel.

At the same time, it is also a visiting professor of Tianjin University of Technology, a senior brand operation expert and a market trader. Ma Dong is not only a leader in the business market, but also a thinker in the field of cultural communication.

In the 2009 China World Championship of the World Miss Tourism competition, Katie group displayed the charm of the Katie group through the beautiful platform of internationalization. Later, it actively promoted the establishment of the "teaching practice base" of Tianjin University of Technology and the school of art and clothing. Last year, it spent a lot of money on buying luxury cars to award outstanding dealers. The first Chinese home dress design competition was hot in the past few years, and the brand "flower beauty" of Katie group and its perfect strategic partner were also known as "the warmest clothing design competition in China", which truly and truly interpreted the concept of a fashionable family culture.

Katie's "flower beauty" has been working with more than 40 professional colleges and universities in China to set up professional and research institutes in the field of home furnishing.

The brand operation of "beautiful flowers" makes the industry inside and outside stare, and gives consumers a new concept of home clothes, which confirms the reputation of the brand.

{page_break}

We can see that Katie's investment is bold at the moment, including the legend of Phoenix.

The promotion of every activity has great confidence in many dealers and agents. At the same time, it also feels the future plan and confidence of the group.

So dealers will be more confident and hard to promote.

Katie's "steed" can run smoothly in the home furnishing market, and its brand strategy, multi brand operation and business unit management have played a decisive role.

Whether from the beautiful picture album or the endorsement of a strong star, Katie and a large number of enterprises have drawn the distance, and also carried out multi brand operation based on the regional and southern climate and cultural differences, so in a very short time, the scale of production and the coverage of consumer groups expanded to the largest in the country. The operation of each brand is equivalent to the operation of an enterprise, and there are independent marketing team and independent operation general manager, but the whole group, the link between brand and brand is so tacit.

In the culture of Katie group established by Ma Qingxuan, Ma Dong emphasizes the culture of "home".

This is actually the core soul of home clothes.

Katie has always advocated "let the world be happy for you, let the family be proud of you, and let the enterprise be respected because of you".

"In our company, every employee is our brother and sister, and a career partner. We can meet, know each other and work together to create a career."

Ma Dong explained the relationship between enterprises and employees in this way. Katie has always insisted that human resources are the first resource strategy, vigorously introducing excellent management talents, design talents and technical personnel, and insisting on the able person, let the mediocre person employ the strategy, so that those who want to work will have the opportunity to do things with a stage, and those who do things will be entitled to treatment.

We should persist in exercising, identifying and cultivating talents in practice, and introducing the corporate culture of unity of hearts and unity. We should try our best to build up the soft environment of the company so as to escort the company's health, stability and sustainable development, and promote the growing of enterprises.

Scientific culture management and perfect talents will push Katie group to a higher tide.

Every industry or every era has its limitations, but these limitations can not affect ma Dong's thinking and thinking, but precisely need to find new opportunities and breakthroughs in these limitations. Nowadays, Katie is no longer confined to a small category of home furnishing enterprises, but has risen to a higher level. Whether he is surpassing himself or surpassing the industry, Ma Dong is learning from the essence of some of the top five hundred successful enterprises in the world. Liu Chuanzhi, who knows Ma Dong, knows that he has always appreciated the association's Liu Chuanzhi. Liu Chuanzhi once said: mature enterprises must have the ability to treat their employees well.

This time, Katie is working with the national institutions of higher learning. On the one hand, more people will know more about household clothes, and they will also tap into reserve design talents.

Ma Yun also said that the highest responsibility of enterprises is to solve employment.

Katie Group actively provides more quality platforms for more design talents, and will solve more college students' employment.

Chen Kaixuan, the head of Li Bai group, once told us in the media interview that "when the enterprise is bigger, it is the society". Ma Qingxuan is also very sure that at present, Katie group, as the forerunner of the home furnishing industry, has always wanted to do something for the society and fulfill its social responsibilities, so it is very willing to take part in some large-scale public welfare activities.

Katie group's success is not accidental but inevitable. In fact, Ma Dong doesn't like the media commentary that he is a success. He likes "on the road". He says he is only a stage victory, and has higher goals. Higher dreams are waiting to be realized in. We have been waiting to see it.

But we must say that he has been a successful leader! We have to admit it because he has many followers and supporters around him.

Partners are willing to get along with him, like to work with him, employees are willing to follow, learn more, create bigger dreams, and realize these dreams in Katie group.