Double "ADI" Intellectual Property Disputes &Nbsp; Thinking Of The Rise Of National Brands

　　 Adidas Limited company sues Adi Wang sporting goods (China) Limited trademark In the case of infringement, the infringement case, which had been raging on the Internet, was finally closed by the plaintiff.

　　 Establishing an intellectual property system and protecting the "self" of national brands

along with Science and technology economy The development of intellectual property rights is becoming more and more important in the development of enterprises. It can even be regarded as a "killer" in market competition. Creating, utilizing and protecting intellectual property rights and respecting others' intellectual property rights have become an important condition for enterprises to integrate into the economic globalization and benefit from them.

In the case of intellectual property disputes, Adi Wang's success shows that the awareness of Chinese private enterprises in protecting independent knowledge products is gradually strengthening.

When intellectual property is increasingly becoming the key to enhancing the core competitiveness of enterprises, companies that are committed to the internationalization of national brands should be aware that only with their own intellectual property rights can enterprises effectively protect themselves and improve the competitiveness of the market. With the State Council officially promulgate the outline of the national intellectual property strategy, the company has upgraded the strategy of protecting intellectual property to the level of product marketing strategy. It regards the enterprise independent innovation as a major strategy for sustainable development, and has set up a set of intellectual property system that accords with the characteristics of Chinese enterprises at the present stage, thus effectively protecting enterprises and brands and converting them into real market competitiveness. These experiences and practices are worth learning by many private enterprises.

　　 Strength of new product development and national brand should not be underestimated.

As the saying goes, "weak countries have no brands", China's economy is rising rapidly and the total economic volume has been rising. It has already ended the era of pure foreign goods, and more and more national brands sprang up like mushrooms. These national brands are comparable to the world brands, both in terms of quality and service.

Brand Company, such as Adi Wang, was committed to building national brands at the very beginning of its creation, insisting on improving the technological content of products as a breakthrough point, vigorously strengthening the R & D team building, introducing the world's leading production equipment, introducing innovative processes, and forming a self characteristic product R & D system.

The company's R & D team, combined with China's national conditions, has taken full account of the body shape, foot type and exercise habits of the Chinese people. It has launched the high-tech "three shock absorbers system" which leads the sports fashion, providing the players with safety impact protection and comfortable foot coordination function. The product of ADI's products is popular in the international and domestic markets because of the continuous development of new products by R & D institutions, adapting to the needs of the market and customers, and improving the core competitiveness of the enterprises themselves.

At present, Adi Wang has passed the ISO9001 international quality inspection management system certification, has been named "China's top 500 brands", "China's sports shoes industry ten brands", "China's footwear industry technology demonstration enterprise", for enterprises to seize the opportunity. Brand building is a systematic project. When establishing a successful national brand, private enterprises should not only focus on R & D, produce high quality products, maintain the charm of the brand, but also focus on the construction of marketing system, both in network marketing and physical marketing, should be taken into account in order to extend the brand promotion. Such as ADI brand products, the market share and sales volume of sports apparel have steadily increased in recent years. The right to speak in the sports industry has been increasing, and it has made important contributions to the establishment of a standardized and orderly market competition environment.

　　 Public welfare undertakings, national brands bear social responsibilities

The Chinese should become stronger. This discourse, which was repeatedly put forward by modern patriots, continues to this era of reform and opening up. It still has very important practical significance. We have been talking about supporting domestic products and supporting national brands, because every national brand is bound to be responsible for our society. So far as the Wenchuan earthquake of that time was concerned, it was only a child's schooling and seeking medical treatment that all of our national enterprises paid their money for the society after rushing ahead, and the national brand was the first to assume social responsibility.

One side is difficult to support the eight sides. The charitable organizations in the community gather their strength to tide over the difficulties. One of the sources of these forces is our national enterprises. If Adi Wang sells every item on Taobao, it will donate one yuan to the Red Cross. It will bring together millions of dollars into the sea of Bo and bring hope to those in need.

Recently, Adi Wang also worked with Taobao Guangzhou Merchants Union and Henan children's hope foundation to cooperate, and donated more than ten thousand yuan in the form of bazaars, sponsoring the children in danger, and fully shouldering the social responsibilities of a national enterprise.

　　 Introduction of ADI sporting goods (China) Co., Ltd.

ADI sporting goods (China) Co., Ltd. is the first leading enterprise in the footwear industry of Quanzhou to implement the modern joint-stock system (non family type). It mainly develops, produces and sells sports shoes, clothing and sports equipment. The company adheres to the development strategy of leading technology and innovation, and actively introduces and develops advanced high-end technology, develops and produces high-end products in the leading market with advanced and scientific sports concepts and superb avant-garde technology.