Some Apparel Foreign Trade Enterprises' Touches' Pformation

The 109th Canton Fair has just ended.

At the same time, manufacturers in Southeast Asia began to grab the "rice bowl" of Chinese manufacturers with their low labor costs.

It is understood that the average monthly salary of the workers in the garment factories in the Yangtze River Delta area is 500 dollars, while the workers in Kampuchea, Bangladesh and Vietnam earn 50 to 80 dollars per month. Nowadays, Zara, H&M, GAP and other international garment enterprises are taking low technology and low price clothes to Southeast Asia to do their small batch and complex styles in China.

It is not expected that such a situation will last long, because with the development of industry in Southeast Asian countries, they will be able to make any style of clothes in 3 to 5 years.

Transformation of domestic sales, skipping shop directly open shop

The road of export is narrower and narrower. It has reached the point where non pformation is impossible. The huge domestic market has naturally become the best choice for foreign trade enterprises.

It is understood that Nanjing clothing trade Co., Ltd., Nanjing Golden Island Clothing Co., Ltd. and other garment foreign trade enterprises have registered their own trade brand, opened several stores in the local.

At the beginning of the pformation, Chen Qinglin also considered doing a physical store, but eventually chose online trading.

"Our clothing belongs to business and leisure. If you want to open a physical store, you have to rent a paving in the hot business circle, or a large shopping mall in the front line, which is expensive, and consumers do not have enough awareness of our brand. It will take a long time to make profits."

Chen Qinglin believes that the advantages of the network platform are not many shops rent, water and electricity expenditure, no need to hire salesmen, the cost is greatly reduced, shops do not shut up for 24 hours, and the propagation speed of publicity effect is amazing.

In this way, Hua Rui first opened flagship stores in Taobao mall, then began to build its own B2C website, "Johnson" website, which was launched in October last year. At present, it receives 100 orders per day. "Every day I watch the visits increase steadily, and dozens of clothes are sold out in a day, and I feel very excited."

Chen Qinglin said.

Foreign trade enterprises need many courses to do e-commerce.

At present, there are not many local foreign trade garment enterprises actually establishing network platforms.

The "ETON KIDD" brand children's clothing of Su Mei dress has opened flagship stores in Taobao mall, selling more than 20 thousand pieces, while most other businesses only use the website as a platform for display.

After the first taste of sweetness, Chen Qinglin found that there were still a lot of homework to do.

He said that from the preparation of the website to now, the sales volume is only about 2 million 500 thousand yuan, accounting for only 2% of the company's export revenue.

"Front-end interface optimization, backstage system management, payment expansion, logistics and distribution system improvement, online customer service training, and even consumer psychology research.

All of this will start from scratch. "

Chen Qinglin said that the clothes sold on the website can not copy the order patterns from foreign designers, and they must be improved according to the needs of the Chinese people.

At present, Chen Qinglin has set up a professional team of 12 people to take charge of the whole website construction. "Next year, we hope to achieve 1000 single points per day."

He said.

At the end of last year, "Johnson's clothing website has a men's cotton jacket on it. The red and blue checker cover is not different from the ordinary denim shirt, but the inside is thicker plush, and it is very warm to wear. The 300 coat lines have been stolen for a week.

It turned out that this coat is a British famous brand under the orders of a local foreign trade enterprise. After making some changes in the design, the manufacturer made some redundant materials on the website for sale, but it did not expect to become "exploding money". All the additional ones were sold short, and the magic power of network marketing can be seen.

At present, foreign trade enterprises begin to explore the way of domestic sales while making exports more and more difficult. E-commerce has become one of the ways for enterprises to try their best.