Clothing Industry: The Future Domestic Demand Market Is The Main Force After 80.

Fashion men's clothing will be subdivided.

This is dressed in Mar Cassini.

Ding Geng believes that in the 90s of last century, Zhejiang style business was the most powerful business dress, such as Shanshan and YOUNGOR. In 2000~2010, business men's clothing has sprung up, such as Qipai, Li Lang, and Jin ba. Nowadays, with the Post-80's upper ranking, people's understanding of fashion is more and more profound.

However, as we all know, the market of personality is often only a niche market. Danting does not think so. "Now the times are different, the watershed has already appeared.

The 80% of the clothing market will be the main force in the future. They are very rebellious, very personal and very fond of expressing themselves.

According to reports, in view of this trend of "fast fashion", Ma Cassini has striving for "more money and less quantity" in clothing design and production.

"No clothing will be replenish after we sell it, although sometimes it will extend and spread for a product, but it will not do the same again.

This is also a protection for consumers pursuing individuality.

He said.

End of next year to achieve double shop terminal

According to the reporter, there are more than 100 designers in the team of marasini. "They go around the world every year, constantly searching for inspiration and recording them.

And what styles will be launched every quarter will be determined according to the survey results and commodity plan.

At the same time, we will also feedback information from the marketing team.

In this way, the company can grasp the needs of individuals in a timely manner.

Ding Geng said.

Nowadays, more and more brands are entering the fashion male market. This kind of segmentation market has enhanced the confidence of Ding Geng.

He conceded that compared to Jack Jones, ESPRIT and cowboy CABBEEN, he had no obvious advantages. "But we hope to make the most of our advantage through innovative commodity strength and our understanding of the market."

For clothing industry driven by this channel, it mainly depends on expansion of stores.

There are still some gaps between Mar Cassini's three hundred or four hundred stores in the country and Jack Jones.

In this regard, Ding Geng said, "the brand must go through certain precipitation, not which brand is stronger than others when it is born."

We still adhere to our own cultural concept, through the management and inheritance, this needs a pition.

If every time node is compared with numbers, we are very tired.

It is reported that up to now, there are already 400 mascassini stores in China. "We have just opened a store in Beijing and plan to fight Shanghai again. By the end of next year, Ma Cassini needs to realize the ideal of nearly 1000 stores.

Pay attention to the accumulation of brand commodity power

Enterprises have different strategies at different stages, and marasini now focuses on commodity power.

"The most important thing to do is to see the strength of the product.

Apart from the commodity, even if the marketing is stronger and the advertisement is done well, no consumers will pay the bill.

And good clothes, even if they do not see advertisements, consumers will buy.

Ding Geng told reporters.

He said, "our clothes are not just clothes. They have themes and stories.

This theme expresses what kind of lifestyle and aspirations we need to tell consumers how to dress.

For example, in 2010, we made an ocean theme, presenting endangered marine organisms through design and pformation, presenting them on clothing, and telling consumers the concept of environmental protection.

Ding Geng believes that clothing industry must develop its own industrial chain and must own its own brand.

However, the trend of processing and manufacturing industry in Southern Fujian brought the business thinking into the memory of Ding Gang.

It is reported that although the main base of garment processing is Jinjiang, Fujian, the most important part of the whole garment industry chain is production: not only cost but also quality.

"Garment processing is a labor-intensive industry, labor costs are rising year by year, and manual labor will cause many human factors.

People do not step by step, there are many emergencies, and why factories are hard to do.

To this end, marasini has developed a specific response plan.

Turning to the future direction of development of enterprises, he said, "enterprises are growing at a stage. At every stage, we will formulate detailed goals and strategies.

In 2011, relying on our profound resource advantages, mature market strategy and brand strategy, we formed a business development model with brand management as the core. We adhered to the meticulous service of steady innovation, excellent quality and value for money. We adopted new marketing techniques, high end terminal processes and modern logistics distribution system to form a new pattern of comprehensive coordination and scientific development from point to point, and strive to become a leader in Chinese fashion apparel brands.