International Giants Accelerate Entry Into China'S &Nbsp; Where Will China'S Clothing Industry Go?

In China,

International giants are accelerating into China

"The Chinese market is developing quite rapidly.

We will also look for a cooperative production base in China.

Inditex global public relations director told Yang Cheng Evening News reporter.

In fact, since 2009, Inditex has increased in China.

The windows of ZARA are changed every 20 days, and the store orders two new products a week. The logistics system can send 60 thousand clothes to more than 2000 stores in 78 countries per hour.

With this powerful fast fashion system, the ZARA global store has a flat effect of 4719 euros, which is about 4 times that of China's domestic garment enterprises.

The data show that although the ZARA brand stores account for only 1/3 of the total number of Inditex companies, their sales account for about 70% of the total sales.

Not only is ZARA, more and more fast fashion international brands accelerate to enter the Chinese market.

In May 3rd, the classic American leisure fashion brand Gap opened in Beijing with fifth flagship stores in China.

5 in the middle of the month, the first large store in Southern China District of QQ, the Guangzhou high Tak land Plaza store and the Guangzhou new city standard store, will open on the same day.

At the end of May, H&, M's 2000 square meters store will also open in Hangzhou.

Japan's fast retailing company, the parent company of UNIQLO, said it will open 100 stores in the Chinese market with an average area of more than 750 square meters in the short term, and this number may exceed 300 in the next 5 years.

Will international mythology continue?

International fast fashion brands such as ZARA, though showing their strength on the one hand, also have weaknesses on the other hand.

Yun Jian, general manager of John, who has just bought a ZARA suit from Spain for 59.9 euros, told reporters that "this suit has worn out once."

Before Lenovo included quality gate events such as ZARA, H& and M, Yun Jian said that although these fast fashion brands are very popular at present, their quality problems and the latest style in China are bound to limit their next development.

Zhou Guoxing, executive vice president of Guangzhou Designers Association and President of 100 Silk Fashion Group Co., Ltd. also believe that because of quality problems, these international fast fashion brands will lose a group of consumers who advocate quality.

Of course, these professionals say that quality events do not fundamentally affect the normal sales of ZARA, because young consumers are concerned about fashion, fashion and other factors. Brand identity and identification are most important. Quality is a guaranteed buying factor for non apparel Buyers, and non incentive buying factors.

Therefore, Zhou Guoxing believes that in the face of the impact of outsiders, China's clothing industry has begun to reshuffle, and the clothing industry slowly concentrates on large enterprises. It is estimated that between 5 and 10, China's international brands like ZARA will have personalized and sufficient monopoly advantages.

Because China's clothing brand has more channel advantages than international brands.

On the contrary, some international brands, especially designer brands, come into China. Because they are too avant-garde or too natural, they are not easy to be accepted by the current market, and often lose opportunities for development.

And Yun Jian called on the relevant government departments to support the domestic garment enterprises in terms of policy, especially in the areas of financial and financing.

And clothing enterprises should be self disciplined if they want to be bigger and stronger. "Clothing enterprises that survive by tax evasion and tax avoidance have been unable to adapt to the new era and are likely to take the lead in the next knockout."

Commercial war stories

ZARA for full authority

Lost 30 million yuan.

Behind the entry of international fast fashion brands, there are also little-known business stories, which have caused domestic garment companies to lose 30 million yuan.

Ahead of this business battle, Che Guangping, chairman of Guangzhou EMU Industrial Co., Ltd. is still angry.

"In 2000, ZARA has not yet fully entered the Asian market, but we can see that it will develop rapidly in the next 10 years, and will come to ZARA headquarters with two other partners, hoping to get its general agent in China."

Che Guangping told the Yangcheng Evening News reporter, "at that time, the relevant person in charge of ZARA indicated that we need to provide 10 years development plan.

When we returned to Hangzhou, we formed a team of 42 people. After one year, when we gave the detailed planning to ZARA, they considered 3 months' response: they refused to ask for the agent's request and decided to do the Chinese market themselves.

Che Guangping said that the decision to make all the 30 million yuan they had knocked out of water.

However, since then, the lessons have inspired the car to join in the idea of making fast fashion clothes. Today, the sales of EMU clothing brand are growing at a speed of 2.5 times a year.

Lace news

Striking one snag after another

Wan Ling Hui ZARA store will open

ZARA has a painful experience but will soon usher in the dawn of Guangzhou's shopping center rookie - Wan Ling Hui.

As early as last July, ZARA took the lead in "Guangzhou first store" and signed the entry agreement with Guangzhou Wan Ling Hui. It plans to set up a flagship store with a building area of about 2000 square meters on the one or two floor of the mall.

However, until the Tianhe City opened the first ZARA store in Guangzhou, the ZARA of Wan Ling Hui still linger.

As a result, all kinds of guesswork are repeated.

A person familiar with the matter even revealed that Wan Ling Hui was in urgent consultation with ZARA on the legal issues related to it. While some tenants of Wan Ling Hui failed to draw a huge contradiction between ZARA and their owners, they were likely to seek legal solutions.

Yesterday, Wan Ling Hui finally released news that its ZARA store will open in June 11th.

And there is a breakthrough in the ZARA shop contract that does not open new stores within 5 kilometers, but also because of the limited property in Guangzhou.