Fashion Fast Food Doesn'T Taste Good, &Nbsp; ZARA Seven, The Blacklist Just Apologizes.

For two years,

In April this year, the Beijing Consumers Association pointed out that ZARA had false labeling of commodity components and there was a problem of easy fading.

Sampling ZARA

Belated apology

After 1 months, ZARA about products

The reporter then called ZARA Beijing World Trade grade shop. At first, the manager told reporters that it was necessary to provide shopping time and amount to return.

Reporters asked to forget the specific purchase time, after a brief consultation, the manager agreed that as long as the clothes to the store, verified by the "problem" clothing, you can handle the return.

However, ZARA's attitude seems too easy.

In April, ZARA listed on the blacklist again, and the habit of silence was criticized by public opinion.

According to incomplete statistics, since August 2009, ZARA's products have been tested at least 7 times in China, and each time the company has been silent.

Because of the repeated exposure of quality problems in China, the Spanish media also began to pay attention to this matter.

The "avant-garde" reported on the topic of "ZARA's failure to treat Chinese consumers correctly". Since 2009, the consumer association has informed ZARA about its clothing quality for 3 consecutive years, but ZARA has not responded to it and ignored public opinion.

Under the pressure of public opinion, the INDITEX group of ZARA issued its first statement in April 25th.

According to the statement, ZARA clothing meets all relevant Chinese health and safety regulations, and all chemical tests are qualified.

Among them, the inspection of color fastness indicated that ZARA clothing "meets the highest level of clothing standards in many testing categories". Only two items failed to meet the highest standards, but still achieved the quality of standard products.

In the case of product label labelling and product actual component information, the statement explained that it was because acrylic and fibrous glue components were not labeled on the product label. According to China's relevant rules and regulations, these fiber components need to be labeled with "other fibers".

The ZARA quality control department is revising this.

This statement only explained the inspection of casual pants in April, but did not mention the previous two down jacket problems.

At the same time, it is considered inappropriate to label ZARA tags.

The statement also stressed that ZARA's clothing "does not pose any health or safety threat to customers", but the statement did not mention how to deal with the problem products and how consumers should return products.

For this statement, the Beijing consumer association does not recognize it, saying that it is "avoiding the worst" and does not talk about the essence of consumer rights.

Therefore, they asked the other party to make a statement again, send a letter to the Consumer Association, and give a clear attitude towards the processing of the product.

Until May 2nd, ZARA acknowledged the test results, and admitted to the Beijing Consumers Association that there was a problem in the quality of clothing.

In May 5th, ZARA apologized to consumers and promised "unconditional return".

{page_break}

Fast food doesn't look good.

Reporters saw customers in the ZARA store in Xidan last weekend. The team at the door of the fitting room was nearly 10 meters long. So the reporter took two clothes and queued to experience it for 32 minutes before he entered the fitting room.

Immediately, reporters on the ZARA shop to buy clothing consumers survey found that most consumers like ZARA is because the brand is very fashionable, very "tide".

For the quality of ZARA clothing, the attitude of the majority of consumers is actually "knowing that the tiger has a tendency to go to Hushan".

Miss Li, the public, reluctantly told reporters that in fact, she knew that ZARA's workmanship was not fine. "In fact, the price of ZARA has been very high in terms of the quality of these clothes, but the appearance of the clothes is really good, but still can't help buying it."

Another customer, Miss Chen, told reporters: "last time I bought a pair of ZARA jeans, I put on my white bag and dyed blue. I knew clearly that the quality of ZARA was not very good, but it could always be attracted by its design."

A professor who does not want to be named in Beijing Institute Of Fashion Technology told reporters that ZARA's clothing style is updated almost every half month. It has a designer team with an average age of under 25 years old, who is shuttling around the world's fashion show, "collecting" inspiration and using it.

He also bluntly said, "if you observe carefully, you can easily find some" big shadow "of international big clothes on ZARA.

According to the industry, it takes only a few days for ZARA to complete the "redesign" of the costumes and the creative works of the top costume masters.

From the identification of fashion trends to the new fashions that cater to the trend of fashion, ZARA takes only two or three weeks, while the traditional production cycle takes 4 months to 12 months.

The media has reported many times that ZARA has been in frequent lawsuits in Europe because of its "plagiarism". For this reason, ZARA pays a fine of tens of millions of euros a year to those top brands.

However, fines can not affect ZARA's "plagiarism" enthusiasm. It chooses the latter between reputation and profit.

After all, the fine of tens of millions of euros is nothing compared to the profits of hundreds of millions of euros a year.

Reporters found that labels on the clothes of ZARA often see labels such as "MadeInTurkey" and other regions. The professor told reporters that in order to save costs, ZARA has a large proportion of its products origin in Vietnam, India, Turkey, Morocco, Romania and other countries.

He also pointed out that the level of production technology in these countries is somewhat different from that in China. Now, the quality of China's garment manufacturing industry with decades of experience has been recognized worldwide, and even more than 70% of the clothing in the European market is produced in China. "Obviously, ZARA's clothing is not meticulous and the production level of" birthplace "is not related.