Selling Sugar Coated Gourd To Earn 20 Million Of Zhu Lao Da
2 yuan a bunch.
Tomatoes on sticks
At the best of others, they can barely earn their living. Zhu Cheng can sell 60 million sticks a year, and become a million rich woman by means of sugar coated gourd.
In 1999, Zhu went to relatives in Pingyi County of Shandong province. She passed by a hawthorn forest. She saw a farmer chopping hawthorn trees. A large number of hawthorn trees were planted in Pingyi a few years ago, resulting in an excess of hawthorn.
Because of losing money, farmers had to cut all the trees and plant other crops.
Zhu Chengxiang: This hawthorn is a good raw material for making sugar coated gourd.
Zhu bought 9000 kilograms of hawthorn with a price of 0.05 yuan and 1 kilograms.
Nearly 3 months later, Zhu finally made his first batch of nuclear free sugar coated gourd.
On one occasion, when she saw her son's moon cake, she suddenly had a brainwave: can she fill something in the candy bottle? With her husband's help, she filled chocolate chips, jam and even cooked chicken, beef and so on.
She took the sandwich to the elder sister and her father, and did not say anything bad. In those days, Zhu registered the trademark of Zhu Lao Da, and her husband made a loan of 50 thousand yuan to help her to contact a packaging factory in Shandong, and produced a batch of packaging bags with the words "Zhu Lao Da sandwiched ice sugar gourd".
She used the loan money to rent a big house, bought production tools, hired several people, and started her own business.
product
list
Just one day, 700 sandwicac iced gourd sold out.
Success of sugar coated gourd
Cause
The reputation of Zhu Lao Da was soon heard in all the streets and alleys in Linyi, even in large and medium-sized cities inside and outside the province.
Since the beginning of that winter, Zhu has recruited people to go to all parts of the country.
Through efforts, Zhu Zhu Da sandwiched ice sugar gourd gradually developed more than 100 dealers and agents in more than 10 provinces and autonomous regions such as Shandong, Jiangsu, Zhejiang, Hunan, Sichuan and Xinjiang, and basically formed their own complete sales network.
Then, Zhu Cheng launched a series of "Zhu Lao Da" sandwich ice sugar gourd boutique.
They learn from the packaging technology of ice cream, and realize the exquisite packaging of sandwich gourd. At the same time, aiming at the characteristics that the traditional ice sugar gourd is not easy to preserve, we have successfully developed the new product sandwich ice sugar gourd with no sugar.
The biggest feature of the product is that it can keep sugar for 3 months at room temperature without affecting the internal quality and taste of the product.
Now Zhu has already had 20 million assets.
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