5000 Yuan Starts &Nbsp; Barbecue Guy 2 Years Become Hotel Manager.

Two years ago, Chen Jixiong, a Cantonese, first launched a cheap seafood in Wuhan. At that time, he had only 5000 yuan. Entrepreneurship Capital, rented only 4 facades on Jiqing street for stalls. business 。 Two years later, Chen Jixiong became a large hotel group with 4 shops, a total of more than 300 seats and 45 rooms. Boss 。 How did Chen Jixiong do all this?

Factory bankruptcy starts again

In early 2004, Chen Jixiong came to Wuhan with his wife and children. He had just experienced the low point of his career - bankrupt in Changsha's food processing plant.

In Wuhan, Chen Jixiong found that the market here is large, "it's better to do business here". He noted that "roast Oyster" is a famous snack in Zhanjiang, Guangdong, but it is still a blank in the Wuhan market. Moreover, the seafood in Wuhan was very expensive at that time, and 1 oysters sold for 8 yuan, most of the people were very high. Chen Jixiong decided to try and make a cheap seafood with a roast oysters.

Do what you say. Chen Jixiong returned to Shenzhen overnight and recovered 5000 yuan.

"5000 yuan to do business, this is really small, the transfer fee can not afford to face." So Chen Jixiong found a facade for sale on the auspicious street, Ruixiang road. The shop was about more than 20 square meters, with only 4 tables laid down.

Chen Jixiong talked to the landlord for a night, and the boss readily agreed. Chen then handed in 1800 yuan rent (600 yuan / month). Then, we bought freezers, microwave ovens and simple tableware. At the same time, Chen Jixiong began to study ingredients himself, and invited friends to his home to taste his charcoal roast oysters, and according to feedback from friends to mix the flavor.

In March 16th, land, sea and air were opened. At this time, Chen Jixiong had only 300 yuan in his hand.

Starting is hard. Chen Jixiong always had some sarcastic remarks in his ear. "I have never seen a Cantonese like you!" and other bosses asked, "how do I address you?" "call me Lao Chen." "You can only call Xiao Chen on Jiqing street."

But soon, everyone changed.

Secret roast goose with fire oysters

In the first two months, the business of roast oysters was rather cold. What really makes the business of land, sea and air boil is the goose that Chen Jixiong has a secret recipe.

The formula of Chen Chao goose is a story. The taste of the goose is very unique. There are 6 ingredients for cooking secret recipe. My friend only told me 5 kinds, and the rest of them was very tight.

Afraid of secret recipe leak, he always buys a baton by himself, and turns to several trains every time. When he walks, he keeps looking back, afraid that someone will follow.

After coming back, the friend shut himself up in the room and filled the bags with the ingredients.

Chen always wanted to decipher the formula. He used the 5 ingredients he knew and made the goose that tastes much worse.

As a descendant of celebrity chefs, Chen Jixiong has an unusual taste. At ordinary times, he likes to develop delicious food. After repeated attempts and studies of various spices and herbs, after half a year's search, the formula was finally deciphered and the roasted goose was better than the original one.

After two months of operation, Chen Jixiong launched the Guangdong roast, which was the main roast of goose. After the listing, the market was enthusiastic. Every roast goose must be on the table, and the roast oysters were also hot. Chen Jixiong immediately launched the Guangdong dish, which was more developed in Wuhan cuisine. The daily sales volume of small stalls broke through 1000 yuan quickly, and rushed to 3000 yuan at the most. {page_break}

Oyster breakout

After selling baked oysters for a long time, Chen Jixiong asserted, "Wuhan will soon be roasting oysters." Wuhan people now eat two tons of raw oysters (about 6000 tons / ton) a day, almost half of the market share.

Despite the hot business, Chen Jixiong did not indulge in the roast oysters. "When all the streets and alleys were roasting oysters, I broke through and developed into a Guangdong cuisine hotel."

While cooking oysters in the stalls, Chen Jixiong brewed big movements.

Guangdong chef is invited to Guangdong for seafood.

In March 2005, "sea, land and air" applied for a registered trademark to the general trademark office of the state.

In May 2005, Chen Jixiong rented the two facades of the next room. The land and air moved out of the small stalls and developed into a medium-sized shop with 38 stations.

In 2006, the air and air opened three stores: Valentine's day in February 14th, the opening of Wan song garden store, August 5th, Castle Peak shop opened, September 8th, the sea and land diabolo Yeshan shop will be opened. In addition, in August 8th, Jiqing Street store successfully moved to a larger facade.

The speed of expansion is overwhelming. What is even more striking is that "every sea, land and air business is booming."

Recalling the opening of Wan song garden shop, Chen Jixiong laughed himself, "I have never seen that kind of position, and the situation is completely out of control." At that time, there were only 6 attendants in the shop, and 5 of them were busy at the kitchen. As a result, the guests ran to the kitchen to grab food. Chen Jixiong is not enough to cook.

Chen Jixiong said frankly, "I am an expert in food and marketing. To open a hotel, I am still a layman. But it doesn't matter. Please come in. " Immediately, he recruited a group of hotel elites with high salary. "Now, sea, land and air talent, Wan song garden store is in good order, other stores will follow suit."

In just over a year, Chen has become an expert in amateur.

How far can land, sea and air go?

"How far we can go, and how far we can go." For the future of sea, land and air, Chen Jixiong used this familiar advertisement.

Rapid expansion, how to keep up with the funds? The continuous summary of the sea, land and air, and the financing of small and medium-sized enterprises, quickly occupied the market.

Chen Jixiong said, "I take the death shop specially, and then revitalize it, the cost is not high. Castle Peak shop, the original boss investment 3 million, I spend 450 thousand to pick up; Wan song garden shop, others invest 1 million, I spend 300 thousand to pick up.

Speaking of the success of hotel management, Chen Jixiong summed up five elements: the boss's train of thought and people, good taste, fair price, good environment and good service.

"The location of sea, land and air is very good, specially designed for cheap seafood and Guangdong cuisine, breaking the pattern of high priced seafood in Wuhan, and positioning the consumers in the salaried class."

The price of vegetables is not high. How can we make money after the increase in the cost of expansion? Chen Jixiong calls himself "making slow money": "people earn 1 yuan in a dish, and I earn two or three times."

Chen Jixiong stressed: business must not be greedy for petty advantages, and the money must be spent. He gave an example, such as closing accounts to suppliers, not procrastinating, and no change.

"In this way, the supplier will not be in a mood, and will be happy to supply the best products to me, thus ensuring the quality of dishes." {page_break}

"The next step is to improve the internal management of sea, land and air, set up a professional management company, set up a central kitchen and distribution center, so that the quality and taste of all branches can be unified, and strive to become a Cantonese king in Wuhan within two years."

It was late at night 11 minutes after listening to Chen Jixiong's story. He said, "can I take you to the lucky Street shop?" I would like you to see my wife. If she were not in the same boat with me, there would be no land and sea today.

Taxi to Jiqing street, where it is busy, there are many people at night. Entering the shop, the reporter met Chen Jixiong's wife at the cashier's desk, a small woman with beautiful appearance and elegant dress. "My wife is very competent. I asked 4 cashiers in Wan song garden store, where my wife did it alone." After listening to her husband's praise, Mrs. Chen smiled and was very happy.

Chen Jixiong talked many times about his wife and a couple of children. What worries him most is that his wife and children are suffering from him. "On the eve of leaving Changsha, my wife and I cried and felt really helpless. That year, we only had 150 yuan, of which 50 yuan was counterfeit money. "My children are very sensible. When they first arrived in Wuhan, they didn't cook rice at home. They broke the piggy bank to Maimi." In the days of adversity, family members are dependent on each other and their family ties are stronger.

When he left home, Chen Jixiong said he was "running away" and his parents sold all the valuable things to repay his debts. And he hasn't been home for 7 years.

Supporting him to fight hard today is because he has a dream: "I dream that one day, a family will go back and forth in the streets of their hometown." He was filled with emotion: "now, I have done it!"