Unilever HAZELINE 10%&Nbsp Rose, And Last Month It Was Fined 2 Million.

It was only 2 million yuan last month. Infringement notice Unilever's price rise. Yesterday, a number of retail enterprises in Guangzhou said they had received notice of price rise from two brands of HAZELINE and lux.

about Price Unilever did not respond yesterday.

Yesterday, consumers reported that some of the bathing displays of HAZELINE and Lishi had risen in a famous supermarket. Subsequently, reporters to the supermarket to verify, the relevant responsible person admitted that the two brands did start yesterday's price adjustment. Moreover, a number of retail enterprises in Guangzhou also said they had received notice of price rise of the two brands. The two brands belong to Unilever.

Unilever still raises its price after being fined two brand Price increase 10%
Some supermarkets: brand makers ask for higher prices.

"Not to say no price increases?" But I just saw in the supermarket that Unilever's HAZELINE and Luis shower gel had risen in price. Consumer Miss Chen has always been a fan of these two brands. Last month, in the newspaper, Unilever announced that it would not raise prices, but yesterday it found that the related products of the market had gone up. "Is the factory going up or is the supermarket going up?" Miss Chen questioned.

After receiving the report, the reporter immediately rushed to the hypermarket. Reporters learned that HAZELINE, Li Shi bathing, shampoo and so on. The relevant person in charge of the supermarket also admitted that the price of the related products did rise from yesterday, or about 10%, and the behavior of price increase should be demanded by the brand. "These varieties were originally planned for price adjustment in April 1st of this year, but later Unilever issued a notice which was postponed until today."

This is not the only retail business that receives notice of price rise. Reporters yesterday learned from a well-known department store in Guangzhou that suppliers of HAZELINE, Lishi and other brands had sent letters, which rose more than 5%, involving some products. And department stores said they plan to raise their prices next month.

However, Ji Ji Dao, Huarun Wanjia, Carrefour and other hypermarkets said they had not received the notice of price rise of the two brands.

Unilever: no response to price

According to an industry insider, in late March, the national development and Reform Commission met with four giants in Procter & Gamble, Unilever, Libai and NaI in Beijing, hoping that enterprises should not increase prices easily.

Subsequently, the NDRC stakeholders flew to Shanghai to talk about Unilever. The company then committed to postpone the price increase in April 1st. But the NDRC finally issued a $2 million ticket for Unilever by spreading price information and triggering some local panic buying.

Ceng Xiwen, vice president of China, vice president of Unilever's press conference, was criticized for being interviewed by media.

Why did it take more than a month to raise prices? Yesterday Unilever told reporters that the company could not give any information about price.

"It seems that the last national development and Reform Commission's ticket to Unilever has made enterprises too sensitive to price issues." A person in the industry said. The person said that Unilever promised to suspend the price hike plan, not to say that it would not rise in the future. Moreover, the daily chemical products are priced independently by the enterprises. They are fully competitive markets. As long as the price increases are reasonable and reasonable, the NDRC can not force enterprises not to raise prices.

Industry: cost pressures and price increases are compelling.

Yu Xueling, Secretary General of Guangdong daily chemical association, said that the rise of raw materials in the daily chemical industry caused by the rise in international oil prices is already a common fact, but the 20% increase in logistics and spanportation business has been unable to digest. In the past, enterprises could also spanfer costs by pushing new products, but now, if they want to change barcode, Shang Chao will say that it is disguised price increases, and this way will not work.

However, reporters from a number of retail enterprises in Guangzhou learned that the products that had been planned to increase in price from the end of March to 4 months were not announced after the national development and Reform Commission interviewed. However, many brands had suspended prices, so far no price adjustment has been made. Even the P & G, which is known as the "missing fish" by the media, has no signs of rising prices in recent days.

Yesterday, Xu Xiaodong, a spokesman for Li Bai, told the newspaper that no price adjustment has been made for his next product since he promised not to rise in price. Procter & Gamble continued to maintain its style of dealing with the media that had never answered the phone without giving any response.

Insiders say that shampoo and shower gel will be the main players in the price increase, mainly because the market share of detergent is more concentrated, mainly in the hands of the big four, and the market of shampoo and shower gel products is relatively scattered. There will be no monopoly or price manipulation.