Social Media Is The Main Marketing Tool For Small Businesses.

According to foreign media reports, according to the latest research by market research firm Constant Contact, recent social media

The survey also found that small businesses still rely heavily on e-mail, websites, marketing campaigns and advertising marketing in promoting their businesses.

Although the prospects for development in 2011 are more optimistic, small businesses are still facing different degrees of development.

Of all social media tools, Facebook is the preferred marketing tool for small businesses.

The survey shows that about 95% of enterprises using social media marketing choose Facebook as a marketing tool, and 82% of enterprises believe that marketing through Facebook is effective.

In contrast, the results of the two similar surveys conducted by Constant Contact in April and October last year were 51% and 63% respectively.

Small businesses believe that other social media marketing tools can also achieve different levels of successful marketing.

Of the enterprises that use Twitter for marketing, 47% think that marketing by Twitter is effective; 47% of the enterprises that use LinkedIn for marketing are considered to be effective in marketing through LinkedIn, while in the enterprises using video sharing tools such as YouTube or Vimeo, the proportion of social media marketing is 73%.

"The value of social media marketing for small businesses is very popular in small businesses without time marketing or lack of marketing resources," said Gail Goodman, chief executive of Constant Contact, Gail.

They just need to learn how to make good use of those tools.

We believe that further training can improve the incremental performance of small businesses through social media marketing. "

The report also points out that e-mail is the preferred tool for small businesses to communicate with existing and potential customers, but not the most efficient tool.

83% of small businesses claim to be their first choice. They check e-mail every day on line, and 72% of small businesses check e-mail more than 6 times a day.

By contrast, the number of enterprises who check Facebook, news websites and Twitter more than 6 times a day is only 13%, 6% and 4% respectively.

Goodman said: "we have seen that small business customers improve their performance through the integrated use of e-mail marketing and social media marketing tools.

E-mail is still the preferred tool for small businesses to publish information, and social media can display that information to more audiences.

For example, if e-mail is the ignition, social media is fanning.

While the utilization rate of social media marketing tools is improved, the utilization rate of other marketing tools has not declined.

The survey found that 91% of small businesses use e-mail to carry out marketing, 95% of small businesses use websites for marketing, 77% of small businesses use print advertisements for marketing, 69% of small businesses use online advertising for marketing, and 53% of small businesses use promotional activities for marketing.

These findings show that social media marketing will not replace traditional marketing methods, but provide a useful supplement to traditional marketing methods.