Clothing Has Become The First Segment Of E-Commerce Industry.

"Either e-commerce or business."

This is Ma Yun's prediction of e-commerce five years ago.

Five years later, clothing became the first major subdivision of e-commerce. Mcglaughlin went public, and all the customers came to the top by "body". New businesses such as the first, the Masa, Marceau, and the cotton were emerging one after another. Even the 3C online shopping Jingdong and the online shopping owner of Dangdang also took clothing as the most important goal in the future.

But how do they fight it out?

Prospects for social networking

"After all, we have seen a small profit" after a month's operation.

"Social e-commerce is more traditional than advertising.

In fact, the marketing mode of social e-commerce has already taken shape as early as two years ago.

With the diversified development of social networking and the subsequent testing of fans such as fans, the marketing mode of social business shows business opportunities.

Integrating social attributes such as "friend sharing" is designed to help sellers enhance user stickiness.

Although this marketing mode started in the clothing industry, social E-business has also gained popularity in the field of footwear B2C.

In May 19th, the vertical footwear B2C Le Tao announced the first 100 million yuan "micro rebate" project, and 10% of the users who recommended their friends to buy their products.

Le Tao market department staff revealed that the mode of revenue is good, even better than the traditional advertising price ratio.

Optimistic about 303 million mobile Internet users

In addition to the expansion of marketing mode, the number of users is also a hard target for e-commerce to become bigger and bigger. Compared with competing PC users in the Red Sea, the mobile market has great potential.

According to the data released recently by China consulting, the number of Chinese online shoppers in 2010 was 185 million, and the number of mobile phone users in China has reached 303 million. If the two are combined, the clothing e-commerce enterprises can find great value from it.

It is reported that at present, all customers, Mcglaughlin and other clothing websites have already laid out the mobile client strategy. They have not only launched the WAP version, but also launched the mobile client application, directly occupying the user mobile interface.

H&M and other vertical clothing brands have also launched their own mobile clients.

Zhong Kaixin, vice president of VIC, once revealed on micro-blog that the number of customers on mobile phone day was over 6000, and the daily paction volume was about 500 thousand yuan. "The growth rate of mobile terminals is not even expected by ourselves", which may account for 10%-20% of daily pactions.

China

It's hard to be single.

Every enterprise wants to be an apple, Microsoft or Tencent in the clothing business, so as to fully occupy the users in this field.

However, some practitioners pointed out that the reason why so many enterprises enter the industry is due to their strong tolerance and aesthetic differences.

Clothing B2C can form an environment that can accommodate many brands, and there will never be a single big situation.

The above points out that both traditional brands and new Internet brands have their own users, and there will be overlapping and overlapping of users.

This characteristic makes clothing e-commerce also have considerable living space in the fierce competition, and will not encounter serious risk of homogenization. Enterprises can successfully break through in the boundless clothing business.

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Sun Yanhua, vice president of capital today, said that the future clothing e-commerce could be compared with offline stores, such as Jingdong, V+, and so on. The two category is vertical clothing websites represented by Van customers, and the third category is online shops of some traditional enterprises.

Chen Shou sent also believes that the diversity of user needs may be loyal to a certain style of clothing e-commerce website, it is difficult to form a dominant company.