Jin Yi Shang Friendship Department Store: Precise Layout &Nbsp; Brand Upgrading "Three Steps"

Tianjin Yi Shang friendship Mansion

In recent years, Tianjin's high-end

In 1984, when a friendship opened its first store, a consensus of "buying famous brand to friendship" was formed in Tianjin. Today, this slogan is more popular among the people, and friendship has been leading the development of high-end department stores in Tianjin.

From 2003 to now, in a few years, the friendship between merchants and merchants has developed rapidly from a 26 thousand square meter Friendship Shopping Mall to a friendship brand and a new friendship.

What "secret" has created the high-end friendship department store of Tianjin friendship, along with the one business friendship group all the way to come? Recently, the reporter visited Tianjin one business friendship mansion, and explored the successful mode of "big" friendship deeply.

Targeting the world's high-end

In recent years, Tianjin Yi Shang friendship department store has maintained a fast and healthy development trend. Especially since 2008, under the correct leadership of one business group, one business friendship has grasped the historical opportunity of Tianjin's rapid economic development and accelerating the development and opening up of Binhai New Area, innovated the concept of high-end department stores, vigorously promoted the implementation of the overall thinking of the "three steps" of brand development strategy, introduced many world first-line brands such as Louis Vuitton and Dior, and realized the comprehensive upgrading of the overall business version of friendship shopping malls.

While vigorously implementing the introduction of the world's top luxury brands, we have actively strengthened our brand building, constantly excavated and enriched the corporate culture, strengthened staff's ideological awareness and self-cultivation, and formed a team of high-quality enterprises that strives for progress, innovation, tacit understanding, harmony, cohesiveness, combat effectiveness and market operation ability, and understands management and management, and is pragmatic and efficient.

Integrating the eastern and Western ideas and creating a service management mode of "friendship style"

During the interview, the reporter learned that, according to the modern enterprise standardization management mode and the breakthrough of management and service standards internationalization, one business friendship group has created a set of service and management mode that combines the eastern and Western ideas with unique friendship characteristics.

Over the years, the friendship and Commerce Department has been accelerating the construction of service innovation system, making efforts to extend the connotation of services, consolidating and improving the traditional services such as courtesy service, happy smile service, warm reminder service and so on, deepening the service of honored guests such as natural service, first class service and thousand drinks service, extending the special service of "two teams and two teams" representing the friendship image of the bank, the service desk, the concierge team and the security team.

In order to improve the overall service quality of the commercial buildings, enterprises focus on strengthening professional knowledge training for all staff, organize regular seminars and exchange seminars on sales skills and service skills of excellent salespersons, establish a selling hand Association, provide a development platform for sales personnel who make outstanding contributions, and strive to create an excellent sales team with professional guidance and professional quality.

The three God of friendship -- consumers, suppliers and employees

A friendship business mansion always believes in serving the consumers, suppliers and employees of the three gods.

Especially for VIP members, the VIP service center has been set up, and CRM customer relationship management system has been successfully launched. Special services such as commodity consultation, fashion promotion, beauty lecture, special service and return visit service have been set up.

In order to give back more than 40 million VIP members and consumers, various forms of shopping gift giving activities have been carried out, which closely maintains a good interaction relationship with VIP members, organizes three exclusive activities of VIP members every year, increases the intensity of integral feedback, improves the loyalty of VIP customers, and promotes the healthy development of enterprises.

Strong sense of social responsibility for friendship

Over the years, the business friendship group has been developing rapidly, and has always believed that society creates more value as its mission. It advocates that the construction of a harmonious society lies in the concept of enterprise development, which is the creation of a harmonious family and harmonious enterprise.

It is understood that in 2010, one business friendship Department paid taxes nearly 200 million yuan, an increase of 20% over the same period.

In order to repay the support of friends from all walks of life, such as family members, consumers, suppliers and people from all walks of life who have been concerned about the development of enterprises, friendship and friendship will be organized every year.

At the same time, one business friendship also took the initiative to shoulder social responsibilities. When a major earthquake occurred in Sichuan, the first friendship of the first friendship was offered to the people in the disaster area. In August 2010, they joined the charity charity fundraising charity event in Baicheng City, contributing 300 thousand yuan.

In addition, many kinds of public welfare activities have been held, and some social poor and disadvantaged groups have been subsidized for a long time.

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Famous collection

Precise layout friendship guides Tianjin high-end department stores

Friendship commercial building

Tianjin business first Mansion

As the first friendship store in Tianjin, it is located in the Financial Street center of Hexi District friendship road. It is the earliest foreign shopping mall in Tianjin.

After upgrading the whole version in 2007, the brand share of the world's first tier brands in friendship stores has reached 68%. This proportion indicates that the competitiveness of the world-class brand combination of the friendship mall has been among the top of the national high-end department stores, and has become the vane of the high-end department store brands in Tianjin and even the whole country. It enjoys the praise of "Tianjin friendship in the north and Hangzhou Tower in the South".

In Tianjin, the friendship commercial building is the only high-end department store, which is praised by consumers as "the first commercial building in Tianjin".

Friendship and fame

New strategy and new starting point

In the Tianjin high-end friendship department store, the friendship names located in Binhai New Area are the second high-end department stores in Tianjin, which are next only to the friendship commercial buildings. They have been praised as "Tianjin's Hongkong archway Plaza" by the national industry.

In 2010, the friendship high-end department store implemented a new strategy of opening up and developing the Binhai New Area. The original place of business was relocated to the public square of the first street in the central area of the development zone. The newly upgraded new name of friendship has reached 40 thousand square meters, which once again caused a sensation in Binhai New Area, becoming a new flagship for high-end department stores in Tianjin Binhai New Area.

Friendship Xintiandi square

Young people's "tide brand city"

In the management of youth fashion department, friendship Xintiandi square is the classic representative of CITY MALL, the most fashionable fashion in Tianjin.

Located in the Heping District of Binjiang Road, it has 89 thousand square meters of super store scale and a classic cross street style friendship Xintiandi square, featuring the leading brands of famous fashion brands in China. It has the largest number of top fashion brands, the largest brand image shop, the best sales of fashion brands, and the most fashionable styles of all the Tianjin fashion consumers. It is the most fashionable fashion brand in Tianjin and enjoys the leading position of Binjiang Road business circle.

Friendship, Xindu department store

Classic representative of senior department stores

Last year, the Xindu department store focused on the positioning requirements of "regional luxury, high fashion department stores", and persisted in rational and progressive adjustment.

It breaks the layout of the original storey category, and meets the regional consumption demand with a more reasonable combination and stronger efficiency.

A high-end fashion department store with exquisite brand, precise combination and strong popularity is displayed in front of Jinmen consumers and upgraded to the classic representative of regional senior department stores.

Friendship Dagang department store

Brand vane of Dagang area

The friendship Dagang department store located in Shengli Street of Grand Port, with its excellent brand combination, rich marketing activities and diversified business characteristics, forms commercial advantages and continuously promotes the upgrading of commercial level in Dagang District.

After the comprehensive upgrading, the new image of friendship Dagang department stores is unified with the styles of the eaves of each friendship store, which fully embodies the positioning standard of the high-end fashion department store in "new image, new brand, new connotation and new mode".

Friendship Wuqing department store

A good place for regional fashion

Friendship Wuqing department store is located outside the downtown area of Tianjin, located in Wuqing District CITIC Plaza.

After several years of operation and practice, relying on the regional characteristics, developing the potential high-end brand consumption ability in the region, and vigorously cultivating a new and more high-end brand consumer market, become the best place for fashion consumption in the region.

Friendship Gallery

British style famous collection

This year's national day, the seventh store of friendship, friendship Gallery is about to open.

Friendship Gallery is located in Zhejiang Road, Heping District, Tianjin. It is the only high-end commercial flagship store in the five main courtyard of Tai'an road. It is located in the international high-end department stores. The British eaves show its dignity and elegance. It is a world-class luxury brand and a world-famous brand flagship store, a special store and a concept store. It is committed to developing into the first and world-class high-end department store in the world, firmly occupying the highest consumption point of the urban elite.