Discount To "Virtual Fire" &Nbsp; Price Really "Fever".

Since Jun Tai Department store After being punished by the NDRC for price fraud, the sales promotion words such as "fold", "send" and "reduce" suddenly disappeared.

Reporters interviewed found that Market Of Promotion Activities began to have a "stealth" trend, some shopping malls only marked a price, consumers must ask to know the true price. Reporters at the same time survey found that some commodities cancel the discount after "disguised price increases", so that many consumers feel unable to eat.

Full disappearance of discounted words

The Xidan business district, which is concentrated in shopping malls, has not been widely distributed on the external walls of Zhongyou department store, Jun Tai Department store and Xidan shopping mall. Only one column on the west gate outside Zhongyou department store has written the word "100 yuan minus 40 yuan". Its scale is far from the same as before.

The reporter found that this is the only promotional advertisement with the word "minus" in the entire Xidan area, but the staff of Zhongyou department store's general service desk said that this is only part of the counter activity. Reporters in these shopping malls randomly visited several counters, and did not see any promotional activities such as discounts.

Some consumers told reporters that the disappearance of discounts began after "May 1". "In the past, when shopping centres had nothing to do, they started looking for promotions, but there were few decent events recently." Ms. Lee was planning to buy summer clothes for the whole family last weekend, but she did not see large discounts in several shopping malls.

After a reporter's survey, mother's day, double holiday and other promotions have not been able to make the market "moving", willing to give up a good opportunity to increase sales. Basically, it gives a symbolic discount for shopping gifts.

Promotion of goods is called a discount.

In order to avoid risks, some shopping malls quietly changed the way of sales promotion.

Reporters saw blue island mansion two days ago. Almost all the counters in the stadium were sold at the original price. But if we ask in detail, consumers will have unexpected gains.

In a shoe area Bingdu counter, the reporter picked up a pair of shoes priced at 528 yuan to ask the salesperson whether there was any discount, and the salesperson said, "the preferential price is 316 yuan." The reporter also asked this price is a few discount price, the salesperson replied: "now there is no discount, it is called" preferential ", the preferential price is 316 yuan.

Another saleswoman of a woman's shoe brand quietly told reporters that the spring shoes could be hit forty percent off at the marked price and that the summer shoes could be hit twenty percent off.

Because the prices of different shopping centers are different, consumer goods are much more difficult than three.

"In some shopping forum, you can see the sales promotion in advance, so I can figure out which activities are cost-effective according to my favorite products and go directly to the cheapest one." Consumer Liu said, "but now, only one family can run to know which things are cheaper."

Commodity prices rise

Some products have a "discount", but more businesses are currently implementing the "number of how much to sell" measures. This is also to make consumers who are accustomed to discounts feel that commodity prices are rising significantly.

A saleswoman of a woman's shoe brand in Xidan business circle told reporters directly: "we are selling at real price now."

Reporters saw that the price of the brand shoes generally ranged from 500 to 1000 yuan, and in the past there are various promotional activities, often 300 to 500 yuan will be able to win, the price suddenly rose several hundred yuan. This "disguised price increase" has made it impossible for many consumers.

"It feels a lot more expensive. Especially for shoes, there has been a high discount, even if the new listing can be hit 11% off. If the market is full of activities, how much more will be reduced? There is no discount now. A pair of shoes will cost hundreds of dollars. " Some consumers said that after the cancellation of the price rise, the feeling is very obvious.