Spring Clothes Have Just Cooled Down And &Nbsp Has Been Cooled Down.
"Just put Spring clothes Well, I didn't expect it to cool down again. " Last week's high temperature seemed to have ended this year's Mini spring, but the two rainy days have swept away the summer feeling. Just after pulling down the spring clothes and encountering a cooling down, many shopping malls were caught unprepared. Compared with previous years, the spring shelves time this year has been greatly shortened. brand Spring life is only 20 days.
Suddenly cold, customers can not buy spring clothes.
Reporters yesterday came to the women's clothing area of the two floor of the Plaza, and they could hardly see the shadow of the spring suit, which made a sharp contrast with the long sleeves, thin sweaters and trousers of the customers in the shopping malls. The reporter visited nearly 10 counters, and the salesmen said, "spring clothes are already on the shelf." The entire shopping mall is two stories, with only one or two counters temporarily putting out long sleeves, small coats, trousers and other spring clothes.
"Before the weather suddenly warms up, the spring clothes have already been laid on the ground early, and these two days have suddenly cooled down. We have no time to adjust the goods on the shelves." A saleswoman in a shopping mall of a shopping mall on Huaihai Road said that the new spring dress arrived in February. As the spring became shorter, summer wear went on shelves in March, so spring clothes were "collected" earlier.
"Last weekend, quite a few customers wanted to buy long sleeved spring clothes, but it would take at least a few days to coordinate shipment and exchange." People in a shopping mall in Xujiahui said that according to the current situation, the temperature may not be high this week. Some counters are being adjusted for two days. Therefore, some spring clothes should be returned to the shelves this week.
Spring is too short. Some spring clothes only go up for 20 days.
According to the weather forecast, this week will have to cool for a few days, so that many clothes manufacturers worried about the spring stock will breathe a sigh of relief for the time being. Due to the fact that the spring sales have been reduced due to the lack of spring, some manufacturers haven't adjusted the production of spring clothes, so this year many clothing brands have even more than 50% of their spring stock.
A domestic women's clothing manufacturer responsible person said that this spring only tentatively launched about 10 thousand sets, and in previous years at least 20 thousand sets, but even so, sales situation is still not ideal, had to quickly put the summer wear on the counter. "Most of the sales now are summer wear, and only some of them can be fitted with summer clothes and have some sales." Compared with the previous years, the spring shelves time this year has been greatly shortened, and the spring life of individual brands has only 20 days.
In order to reduce the stock, the spring dress, which is supposed to account for 1/4 of the common sense, is currently less than 20% of the annual clothing launched by the women's clothing manufacturers, and some even have only about 15%. There are also some clothing agents who say with a headache that because of the fact that all garments are ordered for six months in advance, the weather has been very changeable recently, and it is difficult to determine how long spring will be when ordering. After summarizing the experience of clothing buyers of most enterprises, they said that they would rather make more jackets and trousers in summer wear as a substitute for spring clothes. Even ordering spring clothes, try to choose some styles that can be sold as autumn clothes in autumn.
"Spring sales in South market basically ended in late March and early April, while the spring sales in the northern market continued until May. Therefore, the spring clothes that can not be sold in the South will be transferred to the northern market in time, which will reduce the pressure of inventory. In order to reduce the stock rate of spring clothes, clothing manufacturers revealed that the spring clothes on the shelves had to be "South clothes North".
"Mix and match" to extend the "wearing life"
The weather is changeable, so that designers in the past four seasons to design ideas encountered embarrassment. A Japanese clothing manufacturer responsible person said that Japanese brands know how to extend the "wearing life" of clothing, often extending from January to 5 and June. The secret is to mix and match in the design of clothing, which is simpler and easier to match. "When it's cold, you can match your coat or windbreaker, and you can wear it when it's hot." A British dress designer told reporters that the style of shorts and short skirts that only appeared in summer wear began to appear in the spring dress series. A casual brand adds buttons to the knees of trousers. Design In such a hot weather, just buckle the trouser buttons on the trousers.
- Related reading
- Gem | How To Avoid Risk Through Position Control In Stock Market
- Gem | Identification Of Different Situations In Stock Market
- Industry dynamics | Central China'S Largest Sexy Fashion Intimate Clothing Research And Development Base Laying Ceremony Was Solemnly Opened
- Listed company | Eight Elements To Judge The General Trend Of Stock Market
- Shoe Express | Brand Shoe Enterprises Adidas Set Up China'S First Outdoor Store
- Industry perspective | China Must Change The Weak Current Situation In The Field Of Industrial Textiles
- Enterprise information | Bosideng Outstanding Team: Great Mission To Unite Youth Power
- Gym shoes | CONVERSE 2011 October &Nbsp; New Fashion Boots.
- Industry dialysis | Textile Industry: Criteria For Setting Up A New Paradigm For The Future
- Stock school | What Kind Of Stock Will Rise In The Stock Market?
- American Fashion Fashion: Pragmatism Aesthetics Spreads All Over The World.
- Russian Beauty Contest &Nbsp; Blonde Beauty Long Legs Show
- Belgian Designer Maison Martin Margiela Nameless Neutral Perfume
- North Swan -- 30 Years Of Feather Down
- The New Wedding "Westerly" Turns To "Retro Wind" &Nbsp; &Nbsp; &Nbsp; A Wedding In The Island City Costs Two Thousand Yuan.
- Behind The High Growth Adidas'S Fashionable Face
- Martin Margiela Anti Fashion Icon
- Australian Designers Compete Fiercely
- Some Apparel Foreign Trade Enterprises' Touches' Pformation
- Pierre Cardin Aiming At China!