Guangzhou Taigu Hui Shopping Mall Trial Business &Nbsp; 70 Brands For The First Time Stationed

TaiKoo Hui

Bringing together many international brands.

70 international brands enter Guangzhou for the first time

According to Hao Jilin, general manager of Tai Koo Hui (Guangzhou) Development Co., Ltd., so far, the shopping mall of Taigu Hui has completed 100% of the investment, and all the shops have been rented out, and a total of 181 brands have been introduced.

Among them, 70% are international brands and 30% are domestic brands.

And at least 70 brands are the first to enter Guangzhou, such as CHANEL, GIORGIO ARMANI, Tiffany & Co., SERGIO ROSSI, ANNE FONTAINE, COACH and other international first-line brands, as well as E-WORLD, Yi Xi, Wei Wei men's life hall, works and Su ran and other domestic brands.

In addition, many famous brands have chosen flagship stores such as PRADA, I.T, IZZUE, UNIQLO, SUNION and so on.

Big names are more absent than customers.

Reporters at the scene yesterday saw that during the business of Tai Koo, only one negative and two tier shops were opened, with about 30 shops.

Martha's department store, the first foreign department store in Guangzhou, which has been pferred to Tai Koo Hui, has been replaced by I.T fashion chain, a Hong Kong capital background.

Some stores are still being decorated, some of which are already open but few customers, and the first floor of many international first-line brands such as LV and PRADA has not yet been opened to the public. There are few staff members.

The reporter understands that in July, more than 70 brand shops including LV will be opened centrally, and the opening of shopping malls can be realized in September.

Related reports: ten years of grinding, sword, Swire, yesterday's low-key trial industry.

There is no decoration for lion gongs and drums, nor the decoration of flower basket carpets.

Because the project is the first high-end shopping center in Guangzhou. Since 2001, Tai Koo estate has been invited to the project. Due to the delay in the construction period, its opening has been the focus of attention in the city.

According to the briefing, yesterday's trial business of Tai Koo Hui was only one or two floors and 30 shops. LV, Prada, Herm, s and other international luxury brand shops will open in July and August, and the overall opening will be in September.

Style is the main brand.

Many white-collar middle class who like shopping will probably know that Taigu remit to today is a real "ten years of grinding a sword".

In the meantime, what is the situation?

The new express reporter saw at yesterday's Tai Koo Hui shopping mall that it would be attracted by international brands such as LV, Prada, Dior, Chanel and so on when entering the main entrance. Looking up at the top of the shopping mall, several large skylights would be found to be designed as water flowing models, so that the entire shopping center was full of sunshine.

Looking at it, there is no column blocking the line of sight. The staggered floors add a lot of movement.

"The design of the floor breaks the cold feeling of consumers in the past, adding warm elements, and our natural light directly reaches the two floor of the underground."

Hao Jilin, an Archaean general manager, said excitedly yesterday that many elements in the mall also joined his own design philosophy.

He said that this project has poured into many people's massive efforts, and the reason why it is now low-key practice is to hope that there should be no big mistake on the whole and cultivate it while spreading it.

It is understood that Taigu Hui is the first real estate project invested by 5 billion yuan in Hongkong, which has a total construction area of 450 thousand square meters, which integrates shopping centers, office buildings, hotels and cultural centers. The shopping center has an area of 138 thousand square meters.

The office is expected to be delivered in August 1st, and the hotel is expected to open in July next year.

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70 brand first entry

This brand, known as the first high-end shopping center in Guangzhou, can bring consumers what brand.

According to the introduction, the shopping mall combines high standards with diversified standards, including 70% of which are international brands and the rest are from China.

At least 70 brands in all brands are the first to enter Guangzhou, including Chanel, Tiffany&Co, Coach and other first-rate brands.

Some of the brands already stationed in Guangzhou choose to set up flagship stores here.

Hao Jilin said, in fact, there is still room for improvement in the shopping mall, which is somewhat different from the original goal, and there will be a big adjustment in three years.

As for the market prospect, he thinks: "Cantonese pragmatic consumption concept is gradually changing, in fact, the change has been very great in the past ten years.

And for LV and other first-line brands, they also want to keep more customers in Guangdong, and are willing to try their best to operate this market.

It is reported that LV has reached 1800 square meters in Tai Koo Hui, and the new speed will be synchronized with Hongkong.

Property prices around Tai Koo Hui are high

Since the beginning of this year, the news about the opening of Tai Koo Hui has been making the surrounding property market "excited".

Ho Fu estate Tianhe District official told reporters that nearly two years since March, although the property market has been constantly regulated, but the location of Tianhe Road, Tianhe Road, the second-hand housing is still quite popular, rental market is also very active, often every release can be quickly traded.

At present, there has been no sale in the vicinity of Tai Koo Hui's neighborhood. At the end of last year, Baoli Zhong Chen Square, which had only entered the market, has been very popular in residential products. At present, it has basically emptied. The unit price has been around 24 thousand yuan at the end of last year, and has sold over 31 thousand yuan in the end.

In recent years, there are also Tianhe new works adjacent to Taigu Hui and the new era of Tianhe new city.

When the Tianhe new works were officially put on sale in July 2006, the average price of the luxury decoration was 12 thousand and 500 yuan / square meter, with a small number of units within the discount price of only 9000 yuan / square meter, and now the second-hand price of the plate has reached 33 thousand yuan / square meter.

The era of the city was listed at the end of 2006, when the unit price was more than 9000 yuan.

The most notable focus is the rental market in the area. Because the adjacent apartments with high product positioning and the more than 90 square meters of Tianhe new works, the rental price has reached 10 thousand to 15 thousand yuan / month, which is the highest rental property in the Guangzhou market.

Guangzhou business will be upgraded.

All along, the development of Guangzhou's commerce has been inconsistent with the positioning of the first tier cities because of the absence of many international first-line brands. The industry generally believes that Tai Koo Hui will boost the overall level to a certain extent.

The most direct competition for Tai Koo Hui is the current Libai square. Its responsible person said that Tai Koo Hui and many potential competitors have come to the surface. It is not only a huge pressure for Guangzhou's original high-end business, but also a driving force to accelerate its adjustment.

"We are also actively coordinating with some international brands, striving for dislocation in the allocation of goods and its upcoming stores in Guangzhou. At the same time, we are looking for more suitable international brands to enter."

With the name of "Godfather" in Guangdong shopping center, Europe Xiaowei, director of the director of Tianrun group, said that this is a push from Taigu to the city's rich commercial elements and brand choice.

At present, the Chinese people's consumption concept is changing, and the demand for high-grade goods has increased a lot. As Herm s s of Libai square is ready to expand, the sales of LV become the front store of the domestic unit area turnover. We can see the strength of the market.

"But the high-end market is not the mainstream after all, and can not be crowded into the market."

Ou Xiaowei also said that from the overall business positioning of Guangzhou, Tai Koo Hui can not simply label the market to bring up the label.

Looking at Tianhe business circle

Time is comparable to Japan's Ginza.

"Fifth Avenue in Manhattan, New York, Ginza in Tokyo, and Champs Elysees street of Paris...

These are all internationally known prosperous business circles, and Guangzhou Tianhe business circle can be comparable to these business circles after joining Tai Koo Hui.

Ou Xiaowei said that today's Tianhe business circle has gone through the flow of people and pavement facilities. Now the gap lies in the further improvement of the collection and consumption of brands.

It is not difficult to find that after crossing the Tianhe interchange, less than three kilometers of Tianhe Road has already covered 10 shopping centers or department stores, with a commercial area of over one million square meters, and its radiation capability has already covered the Pearl River Delta.

According to incomplete statistics, there are at least 500 thousand young white collar workers entering Tianhe business circle every day.

ZARA, a proud international brand, has also "lowered its head" here. According to the exclusivity agreement limited by the previous signing of the brand, it is no longer open within 5 kilometers, and with the opening of the flagling store in June 11th, it opened two within three kilometers.