Baby Must Be "Wet" Too.

In public Clothing business When you set your eyes on urban adult men and women, you don't know another. Clothing market Quietly reaching maturity, that is known as "the last piece of clothing industry cake" children's clothing market.

　　
This is strange. The same is the clothing industry. Why? Children's wear market Now is the gradual rise? After a brief analysis, we will find that the parents of "60 and 70 after" have experienced the national "Cultural Revolution" and "reform and opening up" and other turbulent processes, so the consumption concept is conservative. This also directly affects their consumption on their children, and is still conservative.

　　
At present, the 80's people who are coming to maturity are different. The generation after 80 has not experienced the age of turbulence and material life scarcity, so their consumption concept is more advanced and their pursuit of quality of life is relatively high. In 2011, the number of parents who became parents after 80 is increasing year by year. How can they not spend their time on their babies?

　　
This is precisely the point. Children's wear The "baby bean Ding" dress, which is the main hit, has raised the brand name in an opportune way. I think there are 380 million children in China now. " Baby bean Ding "Mr. Yuan, who is the person in charge, feels that the market for children's clothing is promising. At the same time, it is also very practical to say that when the market is always saturated, it is very difficult to have new breakthroughs, and the" golden scene "of children's clothing is only 3 to 5 years in the future. So how can we ensure that we can seize the opportunity and not be eliminated by the market? The fundamental solution lies in taking the brand line and tree industry benchmarking.

　　
    China Southern apparel industry alliance Mr. Ouyang Guangyao, executive director, said: "the first to enter a category of enterprises can effectively seize the initiative. If we can grasp the predominant advantages, we should seize the mental resources of the customers in this category. We should set up a high-end and excellent brand image in the minds of the customers. That is the key that enterprises should pay attention to. In the next few years, children's clothing enterprises with the intention to take the brand route will be promising.