The Sports Sector Is The Most Advantageous Weapon To Open Up The Brand Of Shoes To The High Speed Development.

May 27th China sports shoes and apparel

Nowadays, there is such a phenomenon in the field of sports shoes and clothing in China that there is a trend of becoming popular. That is the "Chinese bank" of the NBA basketball stars in the US professional basketball association. Under the invitation of the Chinese sports brand, many stars chose the brand endorsement, not only promoting their popularity in the Chinese consumers, but also getting a good bucket of real gold.

In the summer of 2010, the NBA stars went to China for gold rush to become a unique and beautiful scenery.

In addition to the newly signed Turner, NBA stars such as Shaq O'neal, Byron Davies, Jose Calderon and hassin tag are members of the Lining family.

And Anta also grabbed Kevin Garnett from ADIDAS, as well as Scola, who had already signed, and Francis who had retired. Anta's investment in NBA also increased.

The other is Jinjiang brand PEAK, which spared no expense in the NBA market. They announced in two months ago that after the successful signing of Carle rockets of Houston rockets in November last year and the Kevin Loew of Minnesota Timberwolves, the 12 NBA stars signed with PEAK have reached 12.

PEAK President Xu Zhihua said he will continue to search for more NBA stars.

Behind this scenic line is a huge sum of money paid by many sports brands in China.

It has been roughly estimated that the NBA star last summer spent at least 60 million US dollars (about 407 million yuan) in China.

In 2009, Lining spent more than 15.4% of his advertising and marketing expenses.

In 2009, Lining's total income reached 8 billion 300 million yuan. According to this ratio, Lining's advertising cost was as high as 1 billion 291 million yuan.

At the beginning of 2010, Anta announced the annual report of the 2009 fiscal year, revealing the trend of advertising and publicity investment.

Anta's advertising and publicity expenses in 2009 still reached 746 million, according to its 5 billion 800 million yuan turnover in its 2009 earnings report.

According to Anta's advertising promotion plan in 2010, the promotion fee in 2010 will be even more expensive.

Nowadays, the cost of the endorsement of the star has been constantly refreshed. "Records never remain" is no longer news.

It can be imagined that the temptation of high endorsement fees to NBA stars.

But the endorsement fee is definitely not the only "delicious food" enjoyed by the NBA stars. The enthusiasm of the Chinese fans is deeply infected with every star. How can the NBA star refuse?

"Little emperor" James came, "Warcraft center" Howard came, Shaq O'neal, Byron Davies, Jose Calderon and hassin tower bit also came, their common goal is to play a "big play" in China's market.

David Stern, President of the National Basketball Association, defines NBA as more than just a sport, but a way of life: positive, healthy, brilliant, taste...

Almost the commonality of advanced life styles.

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What Stern did not say is that NBA is not only a way of life, but also a way of making money: using more accurate and written language is the successful mode of competitive sports.

Therefore, NBA's entry into the Chinese market is by no means a whim but a covetous look.

In Stern's data statistics, there are 465 million young people in China, and this figure is constantly being refreshed. This is the target group for the future development of NBA.

NBA has always been the most important market for the United States, but China has a large population and is the largest market for NBA.

With the current trend going on, the importance of the Chinese market may even exceed that of the United States.