Designers Ultimately Rely On Their Works.

Pictured as

In painting

Sketch.

"I am not a professional. I learn by doing, and I am self-taught.

The level is limited... "

At the first meeting, Deng Xiaojun, Wan Zefeng's brand woman dress, introduced herself like this.

From tailor to

Deng Xiaojun is humorous and witty.

The industry has been fighting for more than 10 years, witnessing the whole process of the rapid development of Shenzhen's clothing industry.

reach

The director grew up as a general manager of a clothing company after his career.

He said that many people in the industry had similar growth paths with him, especially the designers who came from the academic profession. They all set up their own brands and their own clothing companies as the ultimate symbol of success. So many of the bosses of many clothing companies in Shenzhen are designers, such as Luo Zheng, the God of heaven, and so on.

But he does not really agree with such a pattern. He said that in the mature country of clothing industry, designers do not have many bosses. Designers are designers and specializes in majors. The role of the boss is mainly concerned with the operation of the company. If the designer is the boss, it is hard to give both sides a good balance.

He thought

Success should be judged by the design of good works.

Use good works to speak.

In his view, fashion designers can turn their desire into a street scene. The picture on the paper turns into a graceful curve, handsome men and beautiful women, flowers and applause accompanies the left and right sides. This is an intoxicating career. But at the same time, the designer is also a "cruel" and "frustrated" profession: how much desire is constrained by manpower and financial resources, and is hard to achieve.

Only those who have experienced it can truly experience it.

He said that in the early years when the clothing industry in Shenzhen was just starting up, the business was going along with the market. In fact, it was copied and copied from Hongkong.

But gradually we realized the importance of originality. At this time, designers began to be valued.

He also began to pform into a designer.

He thinks that Shenzhen has many brands and excellent designers, but in general, it still follows the international trend, and its own unique things are still few.

He said bluntly: the protection of the intellectual property rights in the clothing industry is very important.

"We can not copy, can we get more original stuff?"

"As a designer, I will score 50 points for my work and strive for 60 points in the future."

Deng Xiaojun rated himself like this.

As a designer, it is also very difficult to innovate at any time. It can be used for reference to colleagues or foreign good things, but to integrate into their own unique things.

Deng Xiaojun took the reporters to their clothing exhibition hall and said, "you see, our products may not be visible here, but wearing your body will give you a bright look. Why? Because we insist on stereoscopic cutting, which is designed according to the structural characteristics of the human body.

Shenzhen should encourage more originality.

Deng Xiaojun told reporters that the most important element in his design is color. "Color is very important. The first thing that a garment enters is the color, so the color is good or not, and it is not suitable for the key."

People wear clothes to see good-looking, then designers will help you achieve this goal.

For example, when people reach middle age, many people rise in the middle of the country and have a belly. Then I will consider using some design elements to make him wear no belly, but slim and tall.

"I tell you, if clothes made according to international standards and industry standards can not be worn by a few people, because most of them are not standard, so the enterprise standards are more precise. For example, we locate women's clothing from 20 to 40 years old. Then we have detailed research and data on the body posture of women of this age group. The enterprise standards established on this basis are relatively pertinent, which is suitable for the needs of women at this age."

The designer wants to express my work perfectly, and the company has to control the cost. What should I do at this time?

Deng Xiaojun said that as a mature designer, we must consider the balance at this time and make a proportion control.

Deng Xiaojun told reporters that many seemingly complex things in clothing design, the completion process is very simple, but seemingly simple things to do well, but the more sophisticated.

For example, many designers only pay attention to their jackets when designing, and they draw pictures of trousers and skirts at random.

The jacket on the design is really eye catching, but it is much more difficult to produce good pants and skirts than an attractive coat.

After designing the picture, you must learn how to communicate with the printer.

The effect of the product is far from the design plan, so the responsibility can not be casually pushed to the printer.

Designers feel tired is normal, especially sometimes you feel exhausted, and this time you need to recharge and accept new things.

Therefore, a designer's learning ability is very important. He should learn at any time and draw inspiration from other industries and bits and pieces of life.

"We go to the press conference every year. It is very important for designers, such as Beijing Fashion Fair, Shenzhen fashion show, London fashion show, Milan clothing and so on, to learn and learn from them as much as possible."

Deng Xiaojun said that the designers are very happy now, because now the information is developed, and the most popular information in the world can be seen in a week. There are also a lot of exhibition conferences in the industry.

The overall design conditions and atmosphere are much better than before.

"It's not enough!" Deng Xiaojun thought that it was still too realistic in China to evaluate the criteria of a designer. It was still relatively simple. He did not attach much importance to creativity in foreign countries. He thought that as a design capital, Shenzhen should encourage designers to design original things more.